SiriusXM provides satellite radio and online streaming of music, sports, news, and talk content to North American listeners on a subscription basis, with occasional advertising on some channels. It delivers live broadcasts and on-demand shows through satellite and internet streams, plus exclusive programming and artist- or event-specific channels; in cars, it partners with manufacturers to embed the service in infotainment systems. It differentiates itself through exclusive content and partnerships, such as being the audio broadcaster for the Masters Tournament and offering artist-specific channels like Bob Marley and Jimi Hendrix. Its goal is to grow its subscriber base and advertising revenue by offering a wide range of premium audio entertainment and easy access across platforms.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2008
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