Full-Time
Global sports sponsorship activation agency
No salary listed
London, UK
Hybrid
Hybrid role; based in Battersea, London, UK; international travel required.
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Right Formula is a global sports marketing agency that helps brands maximize their sponsorship investments across sports such as Formula 1, golf, rugby, and entertainment. It provides end-to-end, 360-degree services that guide clients from identifying partner opportunities and negotiating deals to executing fully integrated marketing strategies, including partnership strategy, creative ideation, PR and communications, live event design, digital campaigns, content production, and performance analysis. The company differentiates itself through its long-standing F1 heritage, a global footprint with offices in London, the US, and the Caribbean, and a strategy of deep, ongoing client partnerships, complemented by strategic acquisitions like Crunch Communications to bolster motorsport PR. Its goal is to help brands navigate sponsorships, activate partnerships effectively, and measure impact to drive sustained brand growth and value.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2009
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Hybrid Work Options
Flexible Work Hours
Performance Bonus
Gym Membership
Employee Discounts
401(k) Retirement Plan
Mental Health Support
Sabbatical Leave
Health Insurance
Professional Development Budget
Remote Work Options
Right Formula, a leading Formula 1 consultancy, has acquired Crunch Communications, a specialist motorsport communications agency, in a strategic move to strengthen its position within the F1 ecosystem. Financial terms were not disclosed. The acquisition brings together two independent consultancies that collectively support over 40 international brands and work with every Formula 1 team. Right Formula provides strategic sports sponsorship advisory, creative services and commercial consulting, whilst Crunch specialises in media relations, strategic counsel, social media and crisis management. Both organisations will continue operating independently whilst progressively integrating expertise and systems. Crunch will join the Right Formula Group immediately as a distinct business unit, with all existing client services continuing uninterrupted. The deal forms part of Right Formula's long-term growth strategy to build the most comprehensive independent consultancy in global motorsport.