Full-Time

Account Manager

Right Formula

Right Formula

51-200 employees

Global sports sponsorship activation agency

No salary listed

London, UK

Hybrid

Hybrid role; based in Battersea, London, UK; international travel required.

Category
Sales & Account Management (1)
Required Skills
Excel/Numbers/Sheets

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Requirements
  • 4+ years of experience in sports marketing, sponsorship, brand partnerships, or related fields.
  • Proven experience managing major client accounts and delivering measurable business impact.
  • Strong client relationship management skills with the ability to communicate confidently and build trust at all levels.
  • Strong understanding of sponsorship rights, asset delivery, and contractual obligations, with the ability to translate them into actionable plans.
  • Demonstrable experience in budget management, supplier negotiations, and contract oversight.
  • Excellent project management and organisational skills, with the ability to lead multiple concurrent workstreams.
  • Experience coordinating on-site event delivery across international markets.
  • Strong attention to detail and the ability to deliver under pressure.
  • Commercially minded, proactive, and solutions-focused, with a passion for delivering exceptional hospitality and partnership experiences.
  • Skilled in Microsoft PowerPoint, Excel, and project management tools.
  • A collaborative team leader with the ability to motivate and guide junior team members.
  • Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.
Responsibilities
  • Act as a trusted day-to-day client partner, providing clarity, proactive communication, and confident guidance across all stakeholders.
  • Lead the planning and delivery of partnership activations and hospitality programmes, ensuring they are strategically aligned to business objectives and deliver measurable impact.
  • Champion full utilisation of partnership rights and assets, aligning activation plans to the client’s broader marketing and commercial priorities.
  • Develop and maintain clear activation roadmaps and tracking frameworks that ensure accountability, visibility, and performance reporting across programmes.
  • Oversee operational delivery with a focus on excellence and efficiency, ensuring guest experience, supplier management, logistics, and on-site execution meet premium standards while supporting long-term client value.
  • Manage timelines, budgets, and deliverables with strong commercial discipline, balancing flawless execution with profitability and resource efficiency.
  • Lead financial planning, cost control, and reconciliation processes, ensuring transparency and sustainable account performance.
  • Elevate creative thinking within the team, supporting the development of ideas, presentations, and post-event reporting that move beyond delivery to demonstrate insight and impact.
  • Lead internal and client meetings with confidence, ensuring alignment, momentum, and clear next steps across all workstreams.
  • Contribute strategic input into partnership planning, identifying optimisation opportunities, innovation areas, and avenues for organic growth.
  • Support senior leadership in strengthening client relationships, expanding scope, and positioning the team as strategic partners rather than operational executors.
Desired Qualifications
  • Prior experience in Formula 1 is desirable.

Right Formula is a global sports marketing agency that helps brands maximize their sponsorship investments across sports such as Formula 1, golf, rugby, and entertainment. It provides end-to-end, 360-degree services that guide clients from identifying partner opportunities and negotiating deals to executing fully integrated marketing strategies, including partnership strategy, creative ideation, PR and communications, live event design, digital campaigns, content production, and performance analysis. The company differentiates itself through its long-standing F1 heritage, a global footprint with offices in London, the US, and the Caribbean, and a strategy of deep, ongoing client partnerships, complemented by strategic acquisitions like Crunch Communications to bolster motorsport PR. Its goal is to help brands navigate sponsorships, activate partnerships effectively, and measure impact to drive sustained brand growth and value.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2009

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Simplify Jobs

Simplify's Take

What believers are saying

  • Qatar Airways retained Right Formula in April 2025 for a multi-year F1 program.
  • Airwallex selected Right Formula in July 2024 to activate McLaren's partnership.
  • Right Formula keeps expanding, adding Crunch and James Allen to deepen F1 capabilities.

What critics are saying

  • F1 concentration leaves revenue exposed if one major sponsor cuts budgets in 2026.
  • Crunch integration after December 2025 acquisition risks client churn and duplicated systems.
  • Independent agencies face margin pressure as bigger holding companies outspend on data and creative.

What makes Right Formula unique

  • Right Formula works across strategy, PR, digital, events, and content in one shop.
  • It now spans every Formula 1 team and more than 40 international brands.
  • James Allen joined in February 2026, adding elite F1 media and commercial access.

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Benefits

Hybrid Work Options

Flexible Work Hours

Performance Bonus

Gym Membership

Employee Discounts

401(k) Retirement Plan

Mental Health Support

Sabbatical Leave

Health Insurance

Professional Development Budget

Remote Work Options

Company News

Sponsorship.org
Dec 5th, 2025
Right Formula acquires Crunch Communications to expand F1 consultancy capabilities

Right Formula, a leading Formula 1 consultancy, has acquired Crunch Communications, a specialist motorsport communications agency, in a strategic move to strengthen its position within the F1 ecosystem. Financial terms were not disclosed. The acquisition brings together two independent consultancies that collectively support over 40 international brands and work with every Formula 1 team. Right Formula provides strategic sports sponsorship advisory, creative services and commercial consulting, whilst Crunch specialises in media relations, strategic counsel, social media and crisis management. Both organisations will continue operating independently whilst progressively integrating expertise and systems. Crunch will join the Right Formula Group immediately as a distinct business unit, with all existing client services continuing uninterrupted. The deal forms part of Right Formula's long-term growth strategy to build the most comprehensive independent consultancy in global motorsport.