Founding Marketing Manager

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We’re looking for a Founding Marketing Manager to help Rippling enter the LatAm market for the first time. You will own the full funnel from driving brand awareness, to ensuring the sales team has sufficient pipeline to meet their quota. This is a highly strategic and execution-focused role in which you will work closely with Sales, GTM, and central marketing teams to build campaigns that engage and convert our target audience. 

This position reports into the International Growth Director and will be based in Mexico city.

What you will do

• Conduct market research and build the GTM strategy to ensure a successful launch in LatAm
• Develop and execute the marketing channel strategy including events, PR, performance marketing, Whatsapp and email marketing
• Develop messaging and content that highlight the value of Rippling products to our LatAm audience, collaborating closely with Sales and Marketing for localisation of key assets.
• Source agency support where needed and work closely with centralised marketing teams to make sure the work is done and optimized
• Tailor campaigns to LatAm audiences and ensure copy and creative resonate with our ICPs
• Work with Sales to improve lead quality and continuously refine audience targeting
• Manage a 6-figure annual budget efficiently
• Analyze data to understand what's working and what's not and report performance to key stakeholders

What you will need

• 5+ years of experience doing both quantitative and qualitative work in a fast-paced environment
• Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. 
• You have a growth mindset and readily look for feedback on how to improve
• Cross-functional communicator: you communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
• Stellar written and verbal communication skills in both English and Spanish. You have an eye for good email & ad copy in both languages, and know how to get in the heads of our prospects
• Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line
• Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights in order to optimize performance towards your goals
• Inbox 0 mindset: You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope
• Hackiness and creativity: You're constantly generating new ideas and are eager to experiment
• Nice to haves: Portuguese speaker, experience working / selling into the Mexican or broader LATAM market, experience in a B2B environment, familiarity with LATAM-specific digital marketing channels and platforms

Language Requirements

• Spanish and English fluency

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.