W

WPP Media

AI-native global media services network

SEO & GEO Specialist

SEO MarketingConfirmed live in the last 24 hours
Full-timeLisbon, PortugalNo salary listedIn-person

About the Job

Requirements

  • Proven experience in SEO, including technical SEO, on-page SEO, and content strategy, in an agency or medium-to-large digital projects.
  • Proficiency with Google Search Console, GA4, Semrush or Sistrix, and crawlers such as Screaming Frog.
  • Practical knowledge of HTML, web architecture, structured data (Schema), and HTTP status codes.
  • Advanced analytical skills using Excel or Looker Studio to support decisions with data.
  • Excellent Portuguese and fluent Spanish, spoken and written, for communication with markets and clients.
  • Ability to work autonomously, execute rigorously, and communicate with clients and non-technical teams.

Responsibilities

  • Design and implement SEO strategies adapted to each business line, aligning visibility with commercial objectives and conversion rates.
  • Analyze keywords, search intent, and competitors, with a focus on the Portuguese market.
  • Structure improvements to information architecture, internal linking, and on-page SEO.
  • Audit and track crawlability, indexing, canonical, redirect, hreflang, and structured-data issues.
  • Write technical requirements, create Jira or Azure DevOps tickets, and follow up on and validate work with development teams through quality assurance.
  • Support editorial calendars and create detailed SEO briefs for product pages, landing pages, articles, and FAQs.
  • Apply practices to improve visibility in AI-generated answers, including AI Overviews, ChatGPT, and Perplexity.
  • Monitor organic performance using GA4, Google Search Console, Semrush, Sistrix, and crawlers such as Screaming Frog.
  • Develop competitive analyses and turn traffic and visibility metrics into actionable business recommendations.
  • Manage the SEO initiative backlog and schedule using an impact-versus-effort matrix.
  • Coordinate needs between technology, content, and UX teams, and lead client meetings to present results and proposals.

Desired Qualifications

  • Previous experience with large-scale websites and complex, multi-business architectures.
  • Practical knowledge of Generative Engine Optimization (GEO) and tracking metrics in AI engines.
  • Experience with enterprise CMS platforms and agile project-management tools such as Jira, Azure DevOps, and Confluence.
  • Knowledge of digital authority strategies, including digital PR, backlink profiles, and competitor analysis.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

Recently Posted Jobs

Explore more opportunities at WPP Media

See more jobs