Madison Reed creates professional-grade hair color products for at-home use, focusing on safe, convenient at-home coloring. Its core offering is ammonia-free hair dye that delivers multi-dimensional, natural-looking color without harmful chemicals like parabens, resorcinol, PPD, phthalates, or gluten. The company also runs Color Bar locations and offers a subscription model, product kits, hair care, and memberships, plus professional colorist consultations and digital tools (color quiz, virtual try-on) to guide shade selection. Unlike many rivals, Madison Reed emphasizes cruelty-free, Leaping Bunny-certified formulas and a direct-to-consumer plus in-person service model, combining online convenience with professional support. Its goal is to provide safe, high-quality, salon-grade color results at home while offering convenient access through online sales, memberships, and physical Color Bar experiences.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$274.1M
Headquarters
San Francisco, California
Founded
2013
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