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Harry's

Builds consumer packaged goods brands

Director of Brand Communications and Community

Brand & Creative Marketing +1Confirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Understand what makes people talk about a brand and how to turn that into relationships, programs, and moments.
  • Have deep ties to talent, agents, and public relations, and be confident negotiating with them.
  • Set a clear vision, develop talent, and build a team that learns and evolves together.
  • Shape narratives with public relations and guide content.
  • Have cultural fluency and a sharp instinct for who and what is rising.
  • Own budgets and use data to make the case for what works.

Responsibilities

  • Set the strategy to build awareness, engagement, conversation, and advocacy for Flamingo across influencer, ambassador, public relations, social, and community channels.
  • Lead influencer strategy, decide which partners to engage and why, and negotiate with talent and their agencies, including celebrity talent.
  • Build an ambassador program that turns passionate fans and advocates into lasting brand champions.
  • Partner with public relations on narratives, calendars, campaigns, and gifting strategy so press, influencer, and community moments reinforce each other.
  • Establish community engagement through events and campaigns that bring fans, ambassadors, and influential voices together.
  • Guide content and social work with the creative team so Flamingo’s voice and storytelling remain distinct across channels.
  • Own relationships with public relations firms, production houses, creative agencies, and talent, and manage the associated budgets.
  • Lead, mentor, and grow a team across influencer marketing, social media, and community.
  • Define how success is measured, from conversation and sentiment to brand impact, and use those measures to sharpen the strategy.
  • Align with the Head of Flamingo on overall brand and business goals and create impactful buzz online and offline.

About the Company

Harry's

Builds consumer packaged goods brands

Harry’s Inc runs a modern consumer packaged goods (CPG) company with multiple brands, including Harry’s, Flamingo, Lume, Mando, and Harry’s Labs. It develops and brings to market personal care and grooming products aimed at meeting real consumer needs, and it acts as an M&A engine to expand into new categories. The products are designed to be accessible and practical for everyday use, delivered through its brands and supported by in-house product development and brand-building capabilities. The company differentiates itself by focusing on people—its employees and customers—and by attaching a social mission, donating 1% of sales across its brands to nonprofits. Its goal is to Create Things People Like More, improving products, experiences, and tools for customers while generating positive impact in the community.

Company size
201-500
Company stage
Acquired
Total funding
$474.6M
Headquarters
Lynn, MA
Founded
2013

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