National Account Manager
Reolink
National Account Manager
Reolink
Provides global intelligent visual security solutions
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Focus: Strategic negotiation, high-level buyer relationships, and portfolio steering.
Position Summary: We are seeking a high-caliber National Account Manager to lead Reolink’s
expansion across major US retail landscapes. You will serve as the primary strategic architect for
our retail presence, driving high-level negotiations and securing prime shelf placement.
Key Responsibilities:
● Strategic Account Acquisition: Identify and penetrate untapped Tier-1 or Tier-2 retail
channels; lead the end-to-end process from initial pitch to "vendor of record" status.
● Top-Level Negotiation: Direct annual Joint Business Planning (JBP) and line reviews with
senior buyers to optimize SKU assortments and promotional calendars.
● P&L & Margin Management: Full accountability for account profitability, managing MDF
(Marketing Development Funds), RTV (Return to Vendor) rates, and backend rebates.
● Portfolio Strategy: Influence the product roadmap by providing market intelligence on
competitor movements (e.g., Ring, Arlo, Nest) and consumer trends in the smart home
security sector.
● Cross-Functional Leadership: Collaborate with Marketing and Supply Chain teams to ensure
seamless execution of nationwide product launches and seasonal resets.
Requirements:
● 8+ years of experience in Retail Business Development or Key Account Management within
the US Consumer Electronics or Smart Home industry.
● Proven track record of managing multi-million USD accounts at Home Depot, Best Buy, or
Walmart.
● Extensive network of existing relationships with senior retail buyers in the DIY/Hardware or
Electronics categories.
● Exceptional negotiation skills with a deep understanding of US retail math and contract
legalities.
•This is a hybrid position requiring 3 days onsite and 2 days remote each week.
Pay Range 120000 - 150000 USD
Reolink provides security camera systems and intelligent visual technology for homes, small and medium-sized businesses, and communities. Its products include HD cameras and surveillance solutions that connect via Wi‑Fi or cellular networks, with an app for remote monitoring, alerts, and settings. It differentiates itself with a broad product range for consumer and conservation deployments, including 4G solar-powered cameras used in wildlife projects. Its goal is to offer affordable, reliable security technology that protects people and property while supporting wildlife and community initiatives worldwide.
Explore more opportunities at Reolink