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Purely Optimal

Sells premium health supplements for families

Senior Operations Manager for Travel Agency

Full-TimeUpdated on 10/14/2026
$850 - $1k/mo+ Discretionary performance bonuses
Senior
Remote in Mexico
Remote
Business & StrategyBusiness Operations

About the job

Requirements
  • At least 4 years of experience in operations, project coordination, or executive operations at a startup or lean company.
  • Excellent written English for producing memos, reports, and vendor emails.
  • Full availability Monday to Friday, 9:00 to 18:00 Central European Time, with a one-hour lunch.
  • Ability to work in a written-first manner using a task manager, document decisions, and make progress without waiting for meetings.
  • Ability to provide evidence of completed work, such as a link, screenshot, or confirmation.
  • Ability to track open items through external confirmation and ensure communication threads do not lapse.
  • Discretion in handling vendor terms, pricing logic, and pre-launch plans, supported by a track record of confidentiality.
Responsibilities
  • Research and compare vendors, scope options, prepare comparison memos, and recommend a vendor with supporting rationale.
  • Coordinate with vendors and partners, including the booking-engine vendor, payment providers, phone system, and support partners; manage follow-ups, applications, and verification requirements.
  • Coordinate domain and DNS records, verifications, and handovers between the registrar and development team.
  • Administer app-store developer account setup, business registrations, and verification requirements for the two major app stores.
  • Manage email marketing flow structure and segmentation for welcome, abandoned-cart, and price-drop journeys; copy and design are handled by the marketing team.
  • Handle contract and hiring administration, including engagement paperwork, hiring support, and brand asset management.
  • Conduct quality-assurance passes on member-facing builds and support site testing.
  • Submit a structured end-of-day written report on every working day, with each claim supported by a link or screenshot.
  • Map the vendor landscape and take over active follow-up threads during the first 30 days.
  • Deliver at least two vendor comparison memos that lead to a decision, and manage domain, app-store, and email-platform administration by days 31 to 60.
  • Identify gaps proactively, make recommendations, and deliver work with evidence.
Desired Qualifications
  • Experience in the travel industry or at an online travel agency.
  • Hands-on experience with an email marketing platform, including flows, segments, and deliverability basics.
  • Basic DNS and domain management knowledge.
  • Experience administering developer accounts for either major app-store platform.
  • Experience taking a product through launch.

About the company

Purely Optimal makes premium health supplements for families, using carefully sourced, high-quality ingredients. Its products are dietary supplements designed to support daily health, energy, and well-being when taken as directed. The company emphasizes strict ingredient sourcing and quality control to ensure safety and consistency. Its goal is to help individuals and families live longer, healthier, and happier lives by providing reliable, trusted supplements for everyday wellness.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2018

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Simplify's Take

What believers are saying

  • Purely Optimal.com still lists active products and collections updated through March 2026.
  • The brand retains visible consumer demand, including collagen, probiotics, and gut-health supplements.
  • Smart for Life planned expansion using Purely Optimal's products through its FDA-certified facility.

What critics are saying

  • Smart for Life received Nasdaq delisting notices in 2024 and later left Nasdaq.
  • Audit delays and compliance failures threaten Purely Optimal's parent capital, inventory, and payroll.
  • If Smart for Life cannot relist, Purely Optimal becomes a distressed asset, not a stable employer.

What makes Purely Optimal unique

  • Purely Optimal sells 24 supplement SKUs across collagen, probiotics, keto, and brain support.
  • Its Vancouver e-commerce brand targets North American consumers with direct-to-consumer supplement pricing.
  • Smart for Life valued it at over $8 million annualized revenue and $1 million EBITDA.

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Benefits

Remote Work Options

Flexible Work Hours

Paid Vacation

Paid Holidays

Company News

StockTitan
Apr 8th, 2024
Smart for Life Announces Definitive Agreement to Acquire Purely Optimal Nutrition, a Premier North American Nutraceutical Company | SMFL Stock News

Smart for Life, Inc. (Nasdaq: SMFL) announces the acquisition of Purely Optimal Nutrition, expecting over $8 million in annualized revenue and $1 million in Adjusted EBITDA. The acquisition aims to enhance product offerings, accelerate revenue growth, and establish Smart for Life as a major player in the Health & Wellness sector.