Influencer & Affiliate Marketing Manager - Affiliate and Creator
$129.1k - $171.8k+ 401(k) match + Company performance-based cash payout
Expert
Bachelor's, Master's
Seattle, WA, USA
HybridWork from the Downtown Seattle office two days per week; candidates must be in the Greater Seattle Area or willing to relocate.
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- At least 8 years of experience in influencer and affiliate marketing, managing combined budgets of $5 million or more, with a track record balancing direct-response and brand metrics.
- Experience executing programs across the US and international regions, specifically Canada, the UK, and the EU.
- Ability to present to senior stakeholders and translate platform and network terminology into concise, high-level recommendations.
- A bachelor's degree is required. A master's degree in a quantitative or business field is a plus, and equivalent work experience counts.
- Direct experience selecting and managing influencer and affiliate agencies, running request for proposal processes, validating agency work, and holding partners accountable for results.
- Hands-on experience with affiliate networks, tracking platforms, and creator management tools such as Rakuten, Impact, or CreatorIQ.
- Deep affiliate knowledge, including partner types, commission models, fraud risks, and the ability to distinguish partners who drive new customers from those who capture existing demand.
- Direct experience working with creators, understanding usage rights and the differences between paid social, paid partnerships, and whitelisting.
- Experience with ecommerce or marketplace brands and fluency in funnel metrics such as return on ad spend, customer acquisition cost, lifetime value, and effective cost per mille, as well as brand-health metrics such as awareness and consideration.
- Hands-on experience with geo-uplift testing, marketing mix modeling, and multi-touch attribution, and turning results into action.
- A data-backed point of view on influencer and affiliate best practices and comfort advocating for it.
- A strong grasp of the customer journey and the importance of consistency, with the ability to align creator, organic, and paid perspectives across customer touchpoints.
- Fluency in Federal Trade Commission disclosure requirements and platform and network policies for creator, affiliate, and whitelisted content, with working knowledge of UK and EU rules.
- Ability to collaborate with Brand Social, Brand and Creative, and Marketing Data Science, adapting communication to creative or data audiences.
- Ability to remain effective as scope, priorities, ownership, and team structure evolve, and to apply skills to changing business needs.
- Experience using scripts, Python, SaaS tools, or artificial intelligence to improve workflow automation and capacity.
- Genuine interest in learning and challenging one's thinking.
Responsibilities
- Own new-customer goals for influencer and affiliate marketing across the US, Canada, the UK, and emerging EU markets, contribute to awareness goals, and hold customer acquisition cost to each channel's lifetime-value-based payback target.
- Set strategy for the affiliate content and performance-partnership-based channel, including performance public relations and cost-per-acquisition influencer work; manage partners, recruit and onboard new partners, set commission structures and incentives, decide which partner types receive investment, and test hybrid flat-fee and performance-pay deals.
- Protect the affiliate program from fraud, promotional-code abuse, and policy violations through tracking, monitoring, and partner audits with agency support.
- Own paid media amplification of top-performing creator content through whitelisting and partnership ads, including audience targeting, media strategy, and campaign planning; align campaign strategy with Brand Social.
- Partner with Brand Social on creator selection and relationship management; review agency recommendations and, as needed, source, vet, and contract creators, negotiating rates, deliverables, exclusivity, and usage rights with Legal and Finance.
- Partner with Brand Social to build and manage a tiered influencer program, from high-volume nano and micro creators to proven creators using trackable links, with criteria for moving creators between tiers.
- Partner on the creator experience, including briefs, content approvals, and on-time payments.
- Amplify community and creator content through paid media where it supports goals, working with Brand Social and Community teams.
- Share agency management with Brand Social and lead day-to-day conversations with influencer and affiliate agency partners in the areas of focus, holding them accountable for strategy, execution, and performance against goals.
- Contribute to request for proposal processes and agency selection for influencer and affiliate agencies and platform vendors by helping define requirements, evaluate proposals, and recommend partners.
- Own influencer and affiliate reporting, turning metrics such as customer acquisition cost, return on ad spend, effective cost per mille, reach, and engagement into clear recommendations for leadership.
- Own the testing roadmap for paid influencer and affiliate; propose and run incrementality tests with Marketing Analytics teammates using geo-uplift studies and marketing mix modeling, and use results to prove which spend drives new customers rather than organic or brand-halo effects.
- Own compliance for affiliate and paid creator content, including contract terms, disclosure language, content review, and ongoing monitoring; align standards with Brand Social.
- Support talent and ambassador partnerships with Brand, Creative, and Community teams as the program evolves; evaluate fit, structure performance-based terms, and work with talent agencies when needed.
- Take on adjacent performance opportunities as priorities evolve, including performance partnerships, team and league opportunities, mobile, and international performance strategy.
Desired Qualifications
- Experience with pet or on-demand marketplace brands.
- Experience with ambassador, community, or talent partnerships.
- Experience with performance partnerships, co-marketing, or mobile marketing.
About the company
Rover.com is an online marketplace that sells a curated range of pet care products and accessories, including toys, treats, grooming supplies, apparel, home decor, and personalized items. Customers browse and buy products directly on the website, with special collections like personalized items and seasonal favorites to encourage repeat purchases. The products work through standard e-commerce shipping, with items designed to address common pet needs (for example, puzzle toys and lick mats) and to appeal to pet lovers as gifts. Rover differentiates itself by offering a carefully chosen assortment of high-quality items across multiple categories, including unique and personalized products, rather than relying on a broad, undifferentiated catalog. Its goal is to provide convenient access to popular and new pet products for pet owners and gifts, aiming to grow through a mix of favorites, new arrivals, and top sellers.
Company Size
10,001+
Company Stage
IPO
Headquarters
Seattle, Washington
Founded
2011
Get referred to Rover
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Simplify's Take
What believers are saying
- Rover added 1,600 trainers and booked 6,000 sessions by March 2026.
- Meowtel expands Rover into cat care, where cats resist boarding and travel.
- Rover's 2025 trust campaign targets safer-booking conversion barriers among anxious pet parents.
What critics are saying
- A April 22, 2026 California class action alleges Rover shared user data with Google.
- Any major safety scandal can crater bookings and kill the marketplace flywheel.
- Integration of Meowtel and Mad Paws distracts management while Chewy and Wag! attack share.
What makes Rover unique
- Rover remains the largest pet-care marketplace, spanning North America, Europe, and Australia.
- Meowtel added 4,000 cat sitters and 125,000 cats on January 28, 2026.
- Rover's March 5, 2026 dog-training launch uses credentialed, background-checked trainers.
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Benefits
- Competitive compensation
- 401k
- Flexible Paid Time Off
- Health Insurance
- Dental Insurance
- Vision Insurance
- Commuter Benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Meal Benefits