Creative and Design Lead
Homzmart
Creative and Design Lead
Homzmart
Middle East online furniture marketplace (B2B2C)
The role
Own creative output across all brand and campaign work, setting art direction and the quality standard while directing the designers who produce it.
Responsibilities
• Develop campaign concepts and creative routes from marketing briefs
• Set art direction and brand guardrails across paid, onsite, lifecycle and social
• Direct designers and editors through references, critique and review
• Approve all creative output before release
• Produce hero assets that define the look of each campaign
• Plan design and video capacity against the campaign calendar
• Apply AI assisted production tooling where it adds speed without cost to quality
Requirements
• 3 to 5 years in design with art direction responsibility
• Portfolio demonstrating strong visual judgement and range
• Ability to critique work precisely and raise the standard of others
• Proven delivery against a fast campaign calendar
• Fluency in current design and motion tooling
Preferred
• E-commerce or retail brand experience
• Motion and video direction
• Production experience with generative AI tooling
Homzmart is an online marketplace in the Middle East connecting furniture and home goods retailers with consumers. It uses a B2B2C model, letting brands show products to a wide audience while shoppers buy from multiple merchants in one place, with financing and delivery/installation for consumers. For merchants, it provides a digital storefront, logistics, and technology tools to reach more customers and run operations more efficiently; revenue comes from commissions and premium services. Its goal is to simplify online furniture shopping, broaden regional reach, and help merchants grow sales.
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