Principal Product Manager

Playlist launches AI analytics tools. Playlist is expanding its use of artificial intelligence across its fitness and wellness software portfolio with the launch of AI Insights, a new set of analytics tools designed to help operators interpret business performance, identify retention risks and forecast revenue. The features will initially be available to Mindbody customers and use machine learning to analyze data including sales, bookings, visits, membership activity and client behavior. Playlist is the parent company of Mindbody, ClassPass, Booker, EGYM and Kite. AI Insights includes weekly performance summaries that translate business data into plain-language reports, including sales and utilization trends and revenue by class or service type. Operators can view the reports through the Weekly AI Insights dashboard or opt to receive them by email. The company is also developing an AI Assistant, currently in beta, that allows Mindbody customers to ask questions about their business in natural language. An operator could, for example, ask which memberships are approaching expiration and be directed to the relevant data. Another component, Comparative Analytics, allows operators to compare sales, visits, membership, classes and appointments with similar businesses based on factors including category and region. Playlist said the benchmarking will draw on anonymized data from more than 110,000 venues across its portfolio. The feature is currently available to Mindbody Accelerate and Ultimate customers.

How voice AI books into Mindbody while you're with a client. See exactly how voice AI integrates with Mindbody to answer calls, book appointments, and capture revenue when your front desk is tied up. TL;DR: Tersavia's AI receptionist connects directly to Mindbody, reads your live schedule, and books appointments into it in real time - without a human touching the call. If your front desk is with a client or the phone rings at 9 p.m., the booking still gets made and lands exactly where it should. Mindbody is one of the most widely used platforms in the spa and wellness space for good reason. It handles scheduling, memberships, packages, staff management, and a lot more. What it doesn't do is answer the phone. That gap is where most appointment businesses quietly lose revenue. A client calls during a service. Nobody picks up. They try once more, maybe twice. Then they book somewhere else - or they don't book at all. The loss is invisible because there's no record of a call that went unanswered and a booking that never happened. This post walks through exactly what happens when Tersavia's AI receptionist is connected to a Mindbody account. Not in the abstract. Step by step, from the moment the phone rings to the moment the appointment appears in your calendar. What the integration actually does. Tersavia connects to Mindbody through its API. That means the AI receptionist isn't working from a copy of your schedule - it's reading your live availability, your actual service menu, and your real staff assignments at the moment the call comes in. When a caller asks to book a 60-minute Swedish massage on Saturday afternoon with a specific provider, the AI checks what's open, confirms availability out loud, and books it directly. The appointment shows up in Mindbody the same way it would if a staff member had made it manually. No sync delay, no duplicate entry, no follow-up required. The AI also collects the information Mindbody needs to create or match a client record: name, phone number, and email. If the caller is already in your system, it finds them. If they're new, it creates the record. Either way, the data lives in Mindbody where your team can see it. The scenario: mid-service phone call. It's a Tuesday afternoon. Your front desk person is checking out a client at the register - processing payment, rebooking, handing over aftercare instructions. The phone rings. Nobody can get to it without making the client at the counter wait. Before Tersavia, this call goes to voicemail. Research consistently shows that most callers who reach voicemail don't leave a message and don't call back. The revenue from that call evaporates. With Tersavia connected to Mindbody, here's what happens instead: * The call is answered immediately, on the first or second ring, by the AI receptionist. * The caller states what they want - say, a facial for next Thursday. * The AI pulls your live Mindbody schedule for the service category, finds open slots on Thursday, and reads them to the caller. * The caller picks a time. The AI confirms the provider, the duration, and the price. * The caller gives their name and contact information. * The AI books the appointment into Mindbody and reads back a confirmation. * Mindbody sends the client its standard confirmation message, because the booking came through the same channel as any other. Total time: under three minutes. Your front desk never had to split attention. The client at the counter got a clean checkout. The new client got booked. After hours is the same story. About a third of booking attempts for appointment-based businesses happen outside of business hours. People call when they think of it - after dinner, early morning, on a Sunday - and if they reach a voicemail, the momentum is gone. The AI receptionist runs the same process at 10 p.m. that it runs at 2 p.m. It's reading your actual Mindbody schedule, so it won't book into closed hours or around blocked time. It knows what's available because it's looking at the same data your staff would look at. For operators running memberships or packages in Mindbody, the AI can also confirm whether a caller has sessions remaining before booking. That matters for wellness studios and spas where clients expect their package balance to be respected during the call - not sorted out awkwardly at arrival. What the AI doesn't do (and why that matters). The AI stays in its lane. It books, confirms, and collects contact information. It does not override provider preferences, ignore booking rules you've set in Mindbody, or promise things that aren't in your system. If a caller asks something the AI can't resolve - a complex billing question, a refund request, a medical intake situation - it transfers the call to a human and logs the reason. You can see a full breakdown of when those transfers should happen and how to configure them so the rules match how your business actually runs. That transfer logic is important. The AI isn't a replacement for every front-desk function. It handles the high-volume, repeatable work: answering, booking, confirming. The judgment calls go to your staff, with context already attached to the call record. Connecting Tersavia to your Mindbody account doesn't require a developer or an IT consultant. The configuration happens inside Tersavia's setup flow, where you authorize the Mindbody connection and map your services, staff, and booking rules. If you want to see the full picture of how Tersavia sits alongside the systems you already use, the Works With Your System page covers the specifics. A few things to confirm before going live: * Your Mindbody service categories are clean and up to date - the AI reads what's there, so outdated or duplicate services will cause confusion on calls. * Provider scheduling rules are set in Mindbody the way you want them enforced. The AI won't book around rules that aren't there. * Your business hours are accurate in both systems. The AI uses your Mindbody hours as the boundary for available slots. * You've decided which call types should transfer to staff, and in what order. That configuration lives in Tersavia. Setup time for most Mindbody accounts runs a few hours, not days. The AI learns your service menu, not the other way around. The revenue case. The math here is simple enough to run in your head. If your average booking is worth $90 and you're missing even four calls a week that could have converted, that's roughly $360 a week in lost revenue, compounded by the fact that those clients often end up at a competitor and build a habit there. The per-provider pricing that most scheduling platforms charge means your software costs scale with your team size. The revenue you lose to unanswered calls doesn't show up on any invoice - it just doesn't appear. Adding voice AI to a Mindbody account changes the capture rate on that invisible loss without adding headcount. For spas and wellness businesses already invested in Mindbody, the integration means you're not replacing what's working. You're filling in the gap the software was never designed to cover. Frequently asked questions. Does Tersavia's voice AI work with any Mindbody account, or only certain plans? Tersavia connects to Mindbody through the API, which is available on Mindbody's business-tier plans. If your account has API access enabled, the integration works. If you're unsure whether your plan includes it, Mindbody's support team can confirm in a few minutes. Will the AI receptionist book appointments into the right staff member's calendar, or just any open slot? The AI reads provider availability exactly as it's set up in Mindbody. If a caller requests a specific provider, it checks that provider's schedule. If no preference is stated, it can offer available slots across your staff according to rules you configure in Tersavia. What happens if a caller wants to book a service that requires a consultation or intake form first? The AI books the appointment and flags the call type in the record. You configure which services trigger a transfer or a follow-up task in Tersavia's setup. The appointment still gets made - the intake requirement gets routed to your team so nothing falls through. Can the AI confirm a client's membership or package balance before booking? Yes. When a caller is matched to an existing Mindbody client record, the AI can confirm whether they have sessions remaining in an active package before completing the booking. This keeps the interaction accurate and avoids billing surprises at check-in.