A/5 Creative - Brand Creative Marketing

Summary

Apple TV's Marketing team crafts world-class campaigns that connect audiences with high-quality stories, building brand awareness and loyalty. We drive innovation and excellence from strategic vision to creative execution, collaborating across Apple, with agencies, studios, and talent to place Apple TV at the heart of global culture.

Minimum Qualifications

At least 7 years experience with brand creative campaign development, preferably in Entertainment (Series/Film) Proven experience leading brand-defining campaigns A sharp creative sensibility that translates diverse content into one coherent brand voice A pulse on emerging trends across digital, experiential, and product brand marketing

Preferred Qualifications

Strong collaborative instincts and the ability to manage relationships across a large, cross-functional organization Proven ability to build and direct high-quality A/V creative that meets Apple's standards Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization Experience managing a high volume of creative and campaign types in parallel

Description

Apple is seeking an A/V Creative to lead Brand and Multi-Title A/V campaigns for Apple TV. This role is distinct from a Creative focused on title-specific marketing for individual Original Content releases — instead, you'll shape and elevate the Apple TV brand itself, crafting a unique voice that ties our entire slate of programming into one cohesive, premium service identity. This is a creative role that focuses on service-level messaging. The ideal candidate has deep experience in entertainment brand marketing: understanding how to build brand equity, audience loyalty, and a distinct point of view for our streaming service overall, rather than promoting individual shows or films in isolation.

Responsibilities

Conceptualize and produce A/V marketing assets that position Apple TV as a premium entertainment destination - brand storytelling that spans the full service Build creative that flexes across genres while reinforcing a consistent, recognizable brand narrative Direct external agency partners and in-house editorial teams to execute high quality A/V creative that meets Apple's exacting standards, in a fast-paced environment Create, delegate, and manage against schedules and budgets. Distribute brand assets across paid and owned media channels globally