Anastasia Beverly Hills

Cosmetics brand specializing in eyebrow products

Sales & Education Executive

Field SalesConfirmed live in the last 24 hours

Full-timeHong KongNo salary listed

About the Job

Requirements

Have a minimum of 5 years of cosmetic retail experience in a sales or education supervisory position.
Have experience managing a market of at least 10 million while driving a successful business.
Be proficient in English, Mandarin, and Cantonese.
Be able to recruit, consult, and build sales while following retailer guidelines and standards.
Be able to plan and conduct events and trainings virtually and at store level.
Have experience using an iPad and Outlook, OneDrive, PowerPoint, and Excel.
Be able to travel periodically when necessary.
Have effective communication skills and the ability to make strategic decisions based on sales analysis and build effective business partnerships.

Responsibilities

Achieve the regional retail sales plan and corporate key performance indicators.
Develop and implement focused strategies aligned with corporate objectives to drive results.
Drive sales at store level.
Negotiate with store stakeholders to elevate the brand's in-store presence.
Build collaborative relationships with retailers and key in-store stakeholders.
Complete weekly and monthly reporting on sales, market insights, and happenings.
Deliver in-store and virtual trainings to elevate brand awareness.
Work with leadership to plan fiscal-year training plans that boost brand awareness, encourage knowledge retention, and engage retailer beauty advisors with the brand.
Localize or translate global training decks for the market.
Drive knowledge retention through training plans.
Plan artistry contests for retailer beauty advisors.
Plan and host masterclasses for consumers and cast members.
Manage budgets within guidelines.
Complete administrative assignments by their due dates.
Manage market marketing execution, including gift-with-purchase and loyalty programs.
Report visual-merchandising discrepancies against plan.
Share local market insights and trends.
Maintain counter hygiene and brand image.

Desired Qualifications

Experience in a Sephora environment is preferred.
Makeup certification is preferred.

The role of a Sales & Education Executive is to have a passion for people and services, with experience in retail, artistry, and education. The candidate must be a strong seller, with the ability to recruit, consult and build a sale while adhering to our retailer’s guidelines and standards. The Sales & Education Executive must have the ability to successfully plan and conduct events and trainings virtually and at store level. They should possess effective communication skills, execute timely reporting practices, and build collaborative relationships. Excellence in client service, artistry and working in an entrepreneurial environment is critical to the success of this role.

SALES

Responsible for the achievement of retail sales plan and corporate KPI for the region
Ability to develop and implement focused strategies to drive results, in line with corporate objectives.
Drive sales at store level
Effectively negotiate with store stakeholders to elevate the brand presence in-store
Build collaborative relationship with retailers and key stakeholders in-store
Complete weekly and monthly reporting on sales, market insights and happenings

EDUCATION

Delivering best-in-class education to elevate brand awareness through in-store trainings and virtual trainings
Work with leadership to plan FY training plans to boost brand awareness, encourage knowledge retention and to constantly engage the retailer BAs with the brand
Localize/provide translations to global training decks to suit your market
Ability to drive knowledge retention through training plans
Plan artistry contest for retailer BAs
Plan and host masterclasses for consumers and cast members alike

MISCELLANEOUS

Effectively manage budgets within guidelines
Accountable for completing all administrative assignments by respective due dates
Manage marketing execution in your market (not limited to GWP/loyalty program)
Report VM discrepancies verses plan
Sharing local market insights and what is trending
Maintain overall counter hygiene and brand image

TIME BREAKDOWN

Tuesday – Saturday work week
Admin time: 1-2 days per month
In-store time: 4-5 days a week

THE IDEAL CANDIDATE

Minimum 5 years of cosmetic retail experience in a sales/education supervisory position
Experience in a Sephora environment is very much preferred
Candidates who have any form of make up certification will be very much preferred
Possesses great negotiation skills
Language proficiency in English, Mandarin and Cantonese
Experience managing at least a 10 million+ market while driving a successful business
Proactive, self-motivated, possesses effective communication skills and is goal oriented
Ability to make strategic decisions based on sales analysis
Ability to work collaboratively and build positive/effective business partnerships
Entrepreneurial mindset, positive, and has a professional presence
Comfortable working in a Sephora environment
Comfortable working on an iPad on the go (mainly Outlook, OneDrive, PPT, Excel)
Able to do periodic travel when necessary – this will be aligned with leadership

This role reports to the Regional Sales & Education Manager, APAC.

About the Company

Anastasia Beverly Hills

Cosmetics brand specializing in eyebrow products

Anastasia Beverly Hills focuses on beauty products with a core strength in eyebrows, offering pencils, powders, and pomades to shape and fill brows and expanding into color cosmetics like eyeshadows, contour kits, foundations, and lip products. Its approach relies on the Golden Ratio Eyebrow Shaping Method to tailor brow shapes to individual facial features, enabling salon-quality results at home. The brand differentiates itself through a patent-backed brow technique, early social-media engagement, and a mix of direct-to-consumer sales with broad retail distribution. Its goal is to help people achieve professional-looking brows and a complete makeup routine at home while growing its global e-commerce and retail presence.

Company size: 501-1,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $225M
Headquarters: Beverly Hills, CA
Founded: 1997

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