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Playable

SaaS gamification platform for marketing engagement

Business Development Representative

Full-TimeUpdated on 10/23/2026
No salary listed
Entry
London, UK
Hybrid
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • Full professional proficiency in English.
  • Ability to understand customers’ needs and strong business acumen.
  • Comfort prospecting and speaking with customers on the phone.
  • Drive to find new opportunities and build strong relationships quickly.
Responsibilities
  • Prospect target accounts based on ideal customer profiles.
  • Proactively reach out to target accounts via phone, email, and LinkedIn to identify new opportunities.
  • Book qualified meetings for Sales Executives and ensure thorough handovers.
  • Keep HubSpot up to date by logging activities.
  • Work closely with the global Sales team.
Desired Qualifications
  • Experience in digital marketing or technology is a plus.
  • International SaaS, MarTech, and/or B2B sales experience is an advantage.

About the company

Playable is a marketing technology platform that enables brands to build gamified experiences as part of their campaigns. It operates as a SaaS service where marketers create personalized, interactive experiences, deploy them across channels, and collect consumer data. The product works by providing a drag-and-drop or guided interface to design game-like elements (badges, points, challenges, rewards) and integrate them into marketing programs, with analytics to measure engagement, retention, and conversions. The company distinguishes itself through its focus on turnkey gamification tools within a marketing stack, serving diverse clients such as retail chains, consumer brands, and agencies, and by emphasizing measurable outcomes rather than vague promises. Its goal is to help brands boost customer engagement, improve loyalty, and drive higher retention and conversion rates while offering scalable pricing (subscription and usage-based).

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Aarhus, Denmark

Founded

2017

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Benefits

  • Flexible Work Hours
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

4%

2 year growth

0%
Playable
Jun 23rd, 2026
Playable x Eagle Eye.

Playable x Eagle Eye. Playable and Eagle Eye partner to bring gamified engagement to loyalty and promotions programs Sarah Dyer, CMO June 23, 2026 Playable, the leading marketing gamification platform, has announced a new technology partnership with Eagle Eye, the global loyalty and personalised promotions platform powering real-time, AI-driven customer marketing for retailers. The partnership enables brands to combine Eagle Eye's loyalty and promotions capabilities with Playable's gamification technology to create highly engaging loyalty and membership experiences that increase participation, capture valuable first-party data and drive more personalised marketing. Brands can create engaging loyalty and membership experiences that encourage customers to actively participate while generating valuable first-party data for more effective personalization. Through the integration, gamified experiences can connect directly with loyalty mechanics such as points, rewards, coupons and personalised promotions. Customers might earn points by completing a game, unlock rewards through interactive challenges, or trigger targeted offers based on their participation. By linking engagement with loyalty incentives, retailers can increase programme usage, strengthen customer relationships and deliver more relevant marketing at scale. Across these organisations, Eagle Eye powers core loyalty and promotions infrastructure, including points programmes, rewards, coupons and personalised offers; while Playable delivers engaging gamified experiences that encourage customers to interact with these programmes more frequently. Together, the two platforms help brands increase engagement across loyalty ecosystems while enabling scalable campaign execution across web, mobile, apps and in-store environments. The partnership is particularly relevant for enterprise retailers across grocery, retail, ecommerce, and hospitality looking to maximise the value of their loyalty and membership programmes. As loyalty strategies increasingly focus on first-party data, personalised marketing and customer lifetime value, combining gamification with loyalty infrastructure provides brands with a powerful new way to engage customers beyond transactional interactions.

Playable
Mar 25th, 2025
Playable named a G2 Leader with Best ROI in Spring 2025 Reports

Playable ApS is proud to share that Playable has been named a Leader in G2's Spring 2025 Gamification Software Reports - and awarded Best Estimated ROI in category!