Senior Director - HCP Marketing

About Celldex

Celldex is pioneering new horizons in immunology to deliver life-changing therapies. We are relentless in our pursuit of novel antibody-based treatments that engage the human immune system and directly affect critical pathways to improve the lives of patients with allergic, inflammatory and autoimmune disorders. We have built a culture where innovative and talented people thrive—focusing a significant effort on attracting and retaining passionate and motivated employees who want to play a role in helping people with serious health conditions and who see this effort as personally rewarding. In our highly entrepreneurial environment, employees are empowered and the opportunity for professional development occurs every day.

Celldex is now entering an exciting new chapter – building a commercial team to launch barzolvolimab - the most advanced anti-KIT therapy in pivotal development that has the potential to redefine treatment for multiple allergy and dermatological diseases with Phase 3 studies in CSU, ColdU, SD and phase 2 studies in AD. We’re looking for curious, driven builders who can connect their day-to-day work to enterprise-level impact, endlessly prioritize what matters most, and deliver on their commitments with urgency and ownership.  If you’re energized by building something meaningful, excited to grow personally and professionally, and motivated to create lasting impact in a fast-moving, entrepreneurial environment, we’d love to meet you.

Ready to make an impact? Learn more about joining the Celldex Team today!

Overview

The Sr. Director, HCP Marketing will lead the development and execution of the US HCP marketing strategy for barzolvolimab in preparation for Celldex’s first commercial launch. This role is responsible for defining the HCP journey, understanding key behavioral drivers, and building HCP engagement and activation strategies to deliver a highly successful launch.

Reporting directly into the Vice President of Marketing and Commercial Operations, this individual will work cross-functionally with Patient Marketing, Insights & Analytics, Sales, Market Access, Medical Affairs, and external agency partners to ensure the HCP perspective is embedded across all launch efforts. The ideal candidate brings strong strategic thinking, a desire to build organizational marketing capabilities, and depth of expertise in marketing Immunology and Inflammation therapies.

The Sr. Director, HCP Marketing will build and lead the HCP marketing team, including home office Product Director and regional Field Marketing Managers.

Responsibilities

• Lead the development and execution of the US HCP marketing strategy for barzolvolimab in preparation for product launch
• Define the end-to-end HCP journey, including identification of unmet needs, key behavioral drivers, moments that matter, and access implications
• Establish HCP positioning and messaging
• Develop and implement HCP engagement and activation strategies, with a strong focus on in person promotion and omnichannel execution
• Establish Marketing Excellence capabilities within organization
• Manage medical congress planning and execution
• Manage annual brand planning processes
• Build and lead HCP marketing team
• Collaborate cross-functionally with Patient Marketing, Insights & Analytics, Sales, Medical Affairs, Market Access, Legal, Regulatory, and Patient Services teams to ensure aligned execution
• Manage the HCP marketing budget, including agency and media, and ROI assessment

Qualifications

• Bachelor’s degree required; advanced degree preferred
• 10+ years pharmaceutical experience with 6+ years of HCP marketing experience required
• Prior team leadership required
• Prior sales experience preferred
• Prior product launch experience required
• Demonstrated experience and understanding of Large Group Practice, Key Account and GPO Strategy and execution
• HCP marketing experience in Allergy, Immunology and Dermatology preferred
• Prior experience with physician administered, buy and bill products preferred
• Prior experience with products with commercial payer mix preferred

• Ability to connect marketing investments with sales and enterprise results, including deep analytics of, and continuous optimization of, HCP marketing investments

• Strong analytical and strategic thinking skills with the ability to synthesize insights into actionable plans
• Excellent presentation, written and verbal communication skills
• Proven experience leading cross-functional project teams
• Ability to influence without authority and align diverse stakeholders around shared goals
• Strong relationship-building skills with internal teams, advocacy partners, and external vendors
• Comfortable operating in ambiguity and adapting priorities in a pre-launch setting
• Willing to share, debate, challenge, defend your ideas
• Courage to embrace and lead change
• Demonstrated competencies needed to succeed in a startup or pre-commercial biotech environment, with a strong execution mindset: plan → organize → execute
• Travel Required – 25%

Compensation Statement

The expected base salary for this position is: $203157.00 to $263841.00. We are committed to compensating employees equitably based on several factors including experience, education, licensure/certifications, skill level, location of the position, and availability of similar talent in a competitive market. Subject to eligibility and applicable plan terms, compensation includes base salary, annual discretionary bonus, long term incentive, 401(K) plan with employer contribution, health care and other insurance benefits (for employee and family), paid holidays, vacation, and sick days. A summary of our benefits can be found on our careers page Celldex is proud to be an equal opportunity employer that strives to foster a culture of diversity, equity, and inclusion. We are committed to promoting a diverse environment through development, recruiting and community outreach.