C

Chime

Runs a mobile banking app with no monthly fees

Lifecycle Marketing Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • Two to four years of experience in lifecycle, customer relationship management, or retention marketing, including campaign execution across at least one channel: email, push, in-app, or SMS.
  • Hands-on experience with a marketing automation or customer relationship management platform such as Braze, Iterable, or Klaviyo.
  • Comfort using data, reading dashboards, retrieving data, and interpreting results.
  • Experience using AI tools and enthusiasm informed by experimentation.
  • Strong judgment about member experience.
  • Ability to communicate clearly in writing and verbally and translate strategy into execution and results into a clear point of view.

Responsibilities

  • Build and manage lifecycle campaigns across email, push, in-app, and SMS, from brief through launch and measurement.
  • Map member journeys based on their behavior, lifecycle stage, and needs.
  • Develop audience segments that reflect members’ relationships with Chime, beyond demographics.
  • Run experiments, evaluate results, and recommend next steps.
  • Work with data and analytics partners to understand campaign performance and member behavior.
  • Use AI tools for drafting, content variation, personalization logic, and workflow efficiencies.
  • Apply channel best practices and account for deliverability, frequency, compliance, channel health, and member experience in campaign strategy and programming.
  • Collaborate with creative, product, and other stakeholders to align on goals and launch campaigns.

About the Company

Chime

Runs a mobile banking app with no monthly fees

Chime runs a mobile banking app for everyday Americans, with accounts held at federally insured banks and no monthly or overdraft fees. It made its name by releasing direct-deposit paychecks up to two days early, and in 2019 it introduced SpotMe, which covers small overdrafts without a fee. Members spend with a Visa debit card or the Chime Card, a credit card backed by their own deposits that builds credit, and get part of their pay before payday through MyPay. Chime makes most of its money from the swipe fees merchants pay when members use its cards, plus charges and interest on instant transfers, pay advances, and small loans. Chime was founded in 2012 and is based in San Francisco, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2012

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