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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Senior Account Director - Healthcare

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A bachelor's degree in Marketing, Communication, or a related discipline is required.
  • At least 10 years of cross-channel digital marketing experience, including strategic planning, consumer insights, digital integration, and client services, ideally in a digital or media agency.
  • A proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics is required.
  • A strong understanding of paid media, particularly Google Ads and Meta Ads, is required.
  • Working knowledge of SEO, analytics, and creative workflows and deliverables is required.
  • Experience speaking to business-level metrics such as LTV:CAC and ROAS is required.
  • The ability to establish client goals and validate forecast scenarios to show a path to goal is required.
  • Campaign leadership skills for end-to-end campaign development, including strategy, segmentation, and targeting in a multichannel environment, are required.
  • The ability to quickly build rapport and develop relationships with executive-level points of contact is required.
  • The role requires a desire to work as both a marketing consultant and business consultant for clients.
  • The role requires dependability, the ability to thrive in a fast-paced environment, and a self-starting approach.
  • An entrepreneurial approach and a passion for problem-solving, continued learning, and personal growth are required.

Responsibilities

  • Establish strong relationships with client key decision-makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback, and share additional opportunities to support business goals.
  • Lead cross-functional account teams with comprehensive strategies across paid, owned, and earned channels to meet or exceed client business objectives.
  • Demonstrate proficiency in cross-channel media planning and testing roadmaps, including connecting a client's product, audience, and media.
  • Ensure that at least 75% of the client roster is hitting its goals or forecast targets within the partnership.
  • Leverage data and analytics, including first-party data tools such as Google Analytics and Looker Studio, to identify strategic opportunities and translate learnings into concise reporting with actionable next steps.
  • Use overlapping datasets to improve marketing decisions; prioritize business metrics to guide strategy and budgets; use platform or attribution metrics for daily tactical optimizations; and use incrementality to validate when needed.
  • Lead by example and provide timely, specific feedback to team members to develop business acumen and connect marketing objectives to business objectives.
  • Shadow and coach new hires during their first 90 days and/or existing Account Managers to maintain product quality and address skill gaps.
  • Manage a diverse client portfolio with a specific target monthly recurring revenue.
  • Lead contract renewal strategy according to established processes and timelines, beginning at least 90 days before contract expiration; prepare presentations and proposals with the Account Manager and regularly review client contracts to keep goals on target.
  • Work with the Account Manager and internal account team to identify strategies to improve performance and expand client partnerships.
  • Own strategic coaching and development of Account Managers and Resource Team leads so teams can connect channel execution to client outcomes and lead client conversations independently.
  • Coach teams on storytelling, executive presence, and emotional intelligence to improve client-facing recommendations.
  • Develop Account Managers as strategic leaders, reinforce shared expectations across accounts, and balance client demands with team capacity to drive sustainable performance.
  • Support department initiatives including recruitment, staffing, training, and onboarding.
  • Identify a department focus area aligned with individual skills and create a roadmap with the Account Manager to enhance and optimize it, such as training, reporting, or talent acquisition.
  • Complete other tasks and projects assigned by Client Services department leadership.
  • Employ AI technologies to enhance and optimize business processes.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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