ASUS creates computer hardware and devices, including motherboards, laptops, desktops, monitors, and smartphones, with a dedicated gaming line called Republic of Gamers (ROG). Its products work by integrating core computing components: motherboards connect CPU, memory, storage and add-on cards; laptops and desktops bundle processing power, graphics, storage, and display; monitors render visuals and gaming features; smartphones provide mobile computing. ASUS sets itself apart through a long track record of engineering feats (including early motherboard success with Intel), a strong focus on high-performance gaming gear with ROG, and history of broad hardware innovations like the Eee PC netbook. Its goal is to deliver reliable, high-performance computing and gaming experiences to a wide audience while exploring AI-powered computing and other advancing technologies.
Company Size
10,001+
Company Stage
IPO
Headquarters
Taipei, Taiwan
Founded
1990
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