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Billups

OOH advertising platform using AI-driven targeting

Programmatic Executive

Full-Time
No salary listed
Mid
Toronto, ON, Canada+1 moreMore locations: Canada
Hybrid
Sales & Account ManagementAccount Management

About the job

Requirements
  • Strong Excel and PowerPoint skills.
  • Ability to use internal technical tools and learn new technology and systems.
  • Numerical literacy and data-driven decision-making and analysis.
  • Ability to work with data to understand basic trends and familiarity with core demand-side platform (DSP) and supply-side platform (SSP) concepts.
  • Ability to present to different groups and communicate effectively, tailoring messages as needed.
  • Ability to coordinate across multiple teams and manage time and priorities effectively.
  • Ability to multitask, work under pressure and meet tight deadlines.
  • Ability to build productive relationships with clients and colleagues and manage expectations.
  • Ability to negotiate and influence to resolve issues.
  • Ability to plan workload, identify potential delivery issues, communicate them to the manager, and develop solutions.
  • Ability to monitor campaign performance and pacing, identify issues, and communicate campaign outcomes.
  • Structured and methodical approach to work.
Responsibilities
  • Support programmatic team account managers and the director across all aspects of campaigns.
  • Respond to briefs by demonstrating how billups products and services can help clients achieve their goals in the programmatic out-of-home (OOH) space.
  • Set up programmatic campaigns using targeting criteria across different delivery systems, including demand-side platforms and the proprietary platform, to meet performance expectations.
  • Report and analyze live campaign performance weekly and produce more detailed end-of-campaign reports.
  • Identify opportunities to automate manual processes and combine disparate analytical information into actionable insights.
  • Manage campaigns from brief to billing, progressively taking full autonomy, and ensure each stage is timely, accurate, and high quality.
  • Proactively monitor campaign delivery, performance, and pacing across all platforms; optimize campaigns in response to emerging issues.
  • Help ensure campaigns are reconciled promptly and accurately in finance systems at the end of each month.
  • Contribute to responses to client briefs.
  • Create campaign reports showing progress against key performance indicators.
  • Produce weekly, monthly, and quarterly performance analyses; meet campaign performance key performance indicators and maximize yield where appropriate.
  • Use pipeline management tools to provide visibility into upcoming campaigns.
  • Build case studies to support additional revenue generation.
  • Understand, articulate, and champion the product offering; understand competitors and compare their unique selling propositions.
  • Help determine media owner selection, pricing, and volume, and liaise with the Trading team to execute supply-and-demand tactics.

About the company

Billups reimagines Out-of-Home (OOH) media to help brands reach people in physical spaces with greater precision and impact. Using patented technology, proprietary AI, and a global team of 500+ across 20+ countries, its platform plans, buys, and measures OOH campaigns, turning real-world placements into data-driven, trackable advertising experiences. The company differentiates itself through its independence, global footprint, and a strong emphasis on data, technology, and trust to deliver smarter, more targeted campaigns in real-world environments. Its goal is to help brands connect with people in real spaces more effectively while growing talent and capabilities within the company.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Lake Oswego, Oregon

Founded

2003

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Simplify's Take

What believers are saying

  • Billups reported 73.8% Q1 2025 revenue growth and 156 new hires.
  • Billie Media delivered 72% ANZ growth in its first full year.
  • Mediabridge added 40 UK employees and 30% annual billings growth, expanding EMEA reach.

What critics are saying

  • Merging Mediabridge, Billie Media, Cequel, and others risks culture and systems fractures through 2026.
  • Adsquare and similar partners commoditize Billups’ measurement edge if clients bypass intermediaries.
  • If audrai underperforms, enterprise clients migrate to GroupM, OUTFRONT, and DV360 partners.

What makes Billups unique

  • Billups’ audrai launched November 2025 for audience planning and predictive insights.
  • Its patented, privacy-centric OOH measurement avoids cookies and device IDs.
  • Billups expanded to 19 countries after five acquisitions since September 2023.

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Benefits

  • Wellness Program
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Annual bonus plans
  • Paid Holidays
  • Paid Vacation
  • Maternity/Paternity Leave
  • Learning & Development offerings
  • Remote Work Options
  • Hybrid Work Options
  • Family Planning Benefits
  • Fertility Treatment Support

Company News

OOH Today
Mar 5th, 2025
Billups Acquires Cequel Media Officially

Billups has officially acquired Cequel Media. Michael Palatnek, founder of Cequel Media, expressed gratitude to Melissa and Blake for their efforts in launching and growing the company. He announced his new contact at [email protected]. Cequel Media was established in 2007 and reinvented in 2024.

PR Newswire
Jan 8th, 2025
Simone Biles Shares Spotlight With Friends Of The Children To Celebrate National Mentoring Month

PORTLAND, Ore., Jan. 8, 2025 /PRNewswire/ -- World Champion gymnast and youth advocate Simone Biles is turning the spotlight on her title of 'most decorated gymnast of all time' to another title equally close to her heart: a champion for children. As the national ambassador for the nonprofit organization Friends of the Children , Biles has used her platform to shine a light on the transformative impact of the long-term professional mentoring model.Biles, who Sports Illustrated recently recognized as the 2024 Sportsperson of the Year, has credited much of her success to the support she received from caring adults—her parents, coaches and mentors—both as a young child in foster care and as an adult competing on the biggest stages in gymnastics.Simone Biles shares spotlight with Friends of the Children to celebrate National Mentoring Month. Post thisBiles uses every opportunity to share how she could have benefitted from support provided by Friends of the Children and why the model is widely regarded as the gold standard in youth mentoring programs. The program's innovative model has tremendously impacted youth across the country, including in Biles' hometown of Houston. In 2023, she played a pivotal role in establishing a Friends of the Children chapter there."One of the reasons I'm so excited to be named Sportsperson of the Year by Sports Illustrated is that it recognizes not only my athletic accomplishments but also the great work of Friends of the Children and the impact we can have on the next generation of youth," said Biles

OOH Today
Nov 13th, 2024
Billups Acquires Mediabridge for Expansion

Billups, a leading independent out-of-home (OOH) agency, has acquired UK-based Mediabridge Global, enhancing its presence in the UK and EMEA markets. This acquisition, Billups' fifth since September 2023, supports its mission to make OOH media more accessible and transparent through technology. Mediabridge, launched in 2020, has seen 30% annual billings growth and operates in over 50 countries with its proprietary tech platform, BRIDGE.

Adweek
Nov 12th, 2024
Billups Acquires Mediabridge for Seven Figures

Billups, a U.S.-based indie OOH agency, has acquired U.K.-founded Mediabridge, doubling its U.K. presence and expanding its capabilities in the U.K. and EMEA. The deal, valued in the seven-figure range, marks Billups' fifth international acquisition in 12 months. Mediabridge will retain its name and leadership for now but will eventually integrate under the Billups brand.

MarTech Cube
Jun 14th, 2024
billups Announces Partnership with Adsquare for Privacy-Compliant

billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has announced a new partnership with Adsquare, a leading Location Intelligence Platform.