Influencer Marketing Consultant
Right Side Up
Influencer Marketing Consultant
Right Side Up
In-house marketing talent for growth
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
We’re seeking freelance Influencer Marketing Consultants to join our talent collective and support a range of B2C, B2B, and D2C clients. This role is ideal for marketers who can build and scale influencer and creator programs that drive brand awareness, engagement, and measurable performance.
Projects may include launching influencer programs from scratch, managing ongoing partnerships, or optimizing existing creator strategies. Contract engagements typically range from 10–40 hours per week.
Develop and execute influencer marketing strategies aligned to brand and growth goals
Identify, vet, and manage relationships with creators and influencers across platforms (e.g., Instagram, TikTok, YouTube)
Lead outreach, negotiation, and contract management with creators
Plan and execute campaigns, including product seeding, paid partnerships, and long-term ambassador programs
Collaborate with content, paid, and social teams to amplify influencer content
Track and analyze campaign performance, including engagement, reach, and conversion metrics
Manage budgets and ensure efficient allocation of spend
Stay up to date on platform trends, creator landscape shifts, and emerging opportunities
Strong experience in influencer or creator marketing across B2C, B2B, or D2C brands
Proven ability to build and scale influencer programs
Experience managing creator relationships and negotiations
Understanding of platform-specific trends and best practices
Ability to balance brand storytelling with performance-driven outcomes
Experience tracking and reporting on campaign performance
Strong organizational and communication skills
Comfort working across different industries and brand voices
Experience with affiliate or performance-based influencer programs
Familiarity with influencer platforms/tools (e.g., Aspire, CreatorIQ, GRIN, Upfluence)
Experience with paid social amplification of influencer content
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution
In-house marketing talent for growth
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Explore more opportunities at Right Side Up