Director of Marketing Science Analytics & Commercial Intelligence - Customer Engagement Team
$145k - $205k/yr
Expert
Bachelor's
Charlottesville, VA, USA
HybridHybrid work in Charlottesville; occasional domestic and/or international travel.
ConsultingStrategy & Management Consulting
About the job
Requirements
- A bachelor's degree or above is required; ideal areas of study or related study include Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing.
- At least 10 years of experience with marketing mix modeling, digital media analysis, business-focused analytics, advertising effectiveness analysis, or other related statistical modeling experience.
- Proficient working knowledge of Microsoft PowerPoint and Excel.
- Strong analytical and problem-solving skills, with attention to detail.
- Strong project management skills and the ability to organize and prioritize schedules.
- Strong customer management skills, including handling difficult situations diplomatically and managing customer expectations.
- Experience leading and working with a team to develop and deliver presentations with insights that deliver value to customers.
- Proven success delivering advanced analytics programs to customers, such as marketing mix modeling and unified measurement.
- Ability to travel domestically and/or internationally occasionally.
- Excellent verbal and written communication skills.
Responsibilities
- Lead and cultivate customer engagements, and build and manage a team of consultants and analysts delivering solutions to major advertisers.
- Serve as a customer and team lead, with hands-on involvement in project management, business interpretation and application, customer communication, delivery of insights and results, and adoption of technology and the analytics program within customer organizations.
- Share new and innovative ideas, and lead or participate in global corporate initiatives.
- Collaborate with peers to develop resourcing plans, manage revenue goals, and contribute to new business development.
- Strategically manage a portfolio of accounts and provide thought leadership to customers.
- Understand customer business objectives and provide actionable insights and recommendations for analytical engagements, including commercial and marketing mix models, paid, owned, and earned media effectiveness, cross-media or multi-touch attribution, test-and-learn or experimental design, pricing strategy, customer segmentation analyses, and marketing investment optimization.
- Understand differences and bridge gaps between different types of research and customer insights.
- Provide hands-on team leadership to ensure timely and effective customer deliverables; communicate and manage expectations; plan, monitor, evaluate, and review progress; and anticipate and diplomatically resolve potential issues with internal and customer partners.
- Drive efficient and effective customer delivery while attending to account profitability; promote technology adoption, use standard delivery approaches, ensure consistent and robust documentation, and continuously improve the delivery process.
- Lead the team in developing and delivering insightful presentations that demonstrate tangible value and customer impact, and provide expert consultative advice to customers.
- Apply industry knowledge and business acumen to drive adoption of analytical insights and software in customer decision processes.
- Manage revenue and profitability goals; work with VP CET Leadership on customer contract renewals and upsell opportunities; and grow account relationships through additional solutions, brands, analytical dimensions, and geographies.
- Collaborate with CET partners and Finance to keep financial systems up to date.
- Partner with other CET Directors and VPs across regional offices to ensure sufficient and balanced resourcing.
- Train and coach new and existing team members, guide career growth, and lead performance-management discussions.
- Lead or significantly contribute to internal corporate initiatives that drive agility and organizational efficiency for scalability.
- Support and collaborate with the business development function to drive new customer acquisition and lead-generation activities.
- Communicate, embody, and advocate for the company’s vision and values, and support and drive a culture of accountability, empowerment, and engagement while recognizing and appreciating diverse needs.
About the company
Analytic Partners provides marketing analytics services and software to help brands optimize marketing performance and grow. It blends consulting and software, including Commercial Analytics and traditional marketing mix modeling, to turn marketing data into forward-looking decisions; clients share spend and sales data, and analysts build models, run what-if scenarios, and deliver actionable recommendations. The firm differentiates itself by combining rigorous analytics with hands-on consulting and a global reach to offer end-to-end, holistic insights across channels with a strong emphasis on customer success. Its goal is to help brands optimize marketing investments, boost ROI, and achieve sustainable revenue growth.
Company Size
501-1,000
Company Stage
Private
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
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Simplify's Take
What believers are saying
- Analytic Partners acquired Analyx in January 2025, expanding EMEA delivery depth.
- ANA partnership and Andy Ford's APAC hire signal enterprise demand and regional expansion.
- February 2026 research shows $1B-plus advertisers treating Commercial Analytics as source-of-truth.
What critics are saying
- Measured, Recast, and Mutinex pressure pricing with faster self-serve MMM in 2026.
- Google Meridian and Meta Robyn commoditize core MMM methods by Q4 2026.
- If clients internalize measurement, Analytic Partners' services-heavy model faces renewal erosion and margin compression.
What makes Analytic Partners unique
- ROI Genome spans 1,000-plus brands across 50-plus countries, deepening benchmark advantage.
- Forrester Wave Q1 2026 ranked Analytic Partners highest in Current Offering.
- GPS Enterprise fuses MMM, forecasting, and external factors into one decision system.
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Benefits
- Hybrid Work Options
- Professional Development Budget