Halliday provides a buy now, pay later (BNPL) service for blockchain gaming, allowing players to buy in-game assets and NFTs in installments. It can be integrated into games so developers offer financing inside the game while Halliday funds the purchases and takes a share of each sale. Revenue comes from a percentage of the transaction value and financing fees, tying the service to web3 gaming rather than traditional fiat purchases. The goal is to lower entry barriers, boost user acquisition and on-platform spending, and expand NFT use by making digital asset purchases more accessible.
Company Size
11-50
Company Stage
Series A
Total Funding
$26M
Headquarters
San Francisco, California
Founded
2022
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