H

Halliday

BNPL platform for in-game assets

Front End Engineer

Full-Time
$150k - $190k
Junior
San Francisco, CA, USA+1 moreMore locations: New York, NY, USA
HybridBased in or willing to relocate to the San Francisco Bay Area or New York City.
Software EngineeringFrontend Engineering
H1B Sponsorship Available

About the job

Requirements
  • At least 2 years of experience building production frontend applications with React and TypeScript.
  • Strong understanding of modern frontend development, including state management, API integration, responsive design, and performance optimization.
  • Based in or willing to relocate to the San Francisco Bay Area or New York City.
Responsibilities
  • Design and develop responsive, performant frontend applications using React and TypeScript that interact with blockchain networks, payment systems, and decentralized finance protocols.
  • Build scalable components, design systems, and testing frameworks to support the payments platform and developer tools.
  • Contribute to public software development kits and application programming interfaces that enable developers to integrate blockchain payments into their applications.
  • Collaborate with product, design, engineering, and partnerships teams to deliver features that solve user problems and drive product adoption.
  • Identify and implement improvements to frontend performance, accessibility, security, and code quality.
  • Develop intuitive user experiences for blockchain transactions and onchain actions.
Desired Qualifications
  • Experience with blockchain technologies such as Ethereum Virtual Machine-based chains, Solana, or Bitcoin.
  • Familiarity with Web3 libraries such as ethers.js, viem, or wagmi.
  • Experience building payment flows, checkout experiences, or financial products.
  • Comfort working across the stack, including APIs and backend services.
  • Strong design sensibility and experience working with designers to implement pixel-perfect interfaces.
  • Active participation in open source projects or maintenance of public libraries.

About the company

Halliday provides a buy now, pay later (BNPL) service for blockchain gaming, allowing players to buy in-game assets and NFTs in installments. It can be integrated into games so developers offer financing inside the game while Halliday funds the purchases and takes a share of each sale. Revenue comes from a percentage of the transaction value and financing fees, tying the service to web3 gaming rather than traditional fiat purchases. The goal is to lower entry barriers, boost user acquisition and on-platform spending, and expand NFT use by making digital asset purchases more accessible.

Company Size

11-50

Company Stage

Series A

Total Funding

$26M

Headquarters

San Francisco, California

Founded

2022

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Simplify's Take

What believers are saying

  • a16z led Halliday's $20 million Series A in March 2025, validating the pivot.
  • Halliday reported over 11,000 early-access applications, signaling strong developer interest.
  • By August 2026, Halliday's site described a production-ready end-to-end deposit platform.

What critics are saying

  • Halliday abandoned its gaming wedge, risking confused positioning and weaker product-market fit.
  • Early-access rollout in Q2 2025 left Halliday exposed to bugs and slow adoption.
  • Coinbase, MetaMask, and chain-native wallets can absorb Halliday's workflow layer and commoditize it.

What makes Halliday unique

  • Halliday pivoted from gaming BNPL to an agentic workflow protocol in 2025.
  • Halliday combines fiat onramps, cross-chain swaps, and self-custody in one API.
  • Halliday targets developers needing one-call commerce across any token, chain, and bridge.

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Benefits

  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Visa Sponsorship

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-12%

2 year growth

0%
Tech in Asia
Mar 19th, 2025
US-based Web3 firm Halliday nets $20m series A

This brings Halliday’s total capital raised to US$26 million since its founding in April 2022.

PYMNTS
Mar 18th, 2025
Ai Startups: Luminance Launches Ai Contract Negotiator; Halliday Aims To End Smart Contracts

Luminance, a legal contracts artificial intelligence (AI) startup, has launched Lumi Go, an AI agent that lets users send draft agreements to counterparties and auto-negotiate on their behalf. The startup, founded by AI experts from the University of Cambridge, uses AI to understand and analyze legal contracts. Its AI model was trained on a legal large language model; it is being used by a quarter of the world’s largest law firms and Fortune 500 companies. Luminance said it has seen a five-fold increase in customers and six-fold annual recurring revenue growth over the past two years

CryptoNews
Mar 18th, 2025
Halliday Raises $20M Funding Led by VC Giant a16z

Blockchain payments firm Halliday has secured $20 million in Series A funding, led by Andreessen Horowitz (a16z) with participation from Avalanche Blizzard Fund, Credibly Neutral, and Alt Layer, the firm announced Tuesday.

CoinDesk
Mar 18th, 2025
AI Protocol Halliday Raises $20M to Help Developers 'Never Write a Smart Contract Again'

The Series A investment was led by venture capital giant a16z's crypto arm, following a $6 million seed round in 2022.

The Bridge
Aug 22nd, 2022
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