Agentic Workforce Adoption Manager

Who We Are:

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades here!

About the Role

The Agentic Workforce Adoption Manager is responsible for driving adoption of SOCi’s AI-powered capabilities and ensuring customers realize measurable business outcomes from those solutions. Built on a strong foundation in MarTech and digital marketing across social media, search engine optimization (SEO), and reputation management, this role pairs marketing expertise with AI enablement. It plays a critical part in SOCi’s transition from a platform-centric solution to an AI-first, outcome-driven model by helping customers shift from executing marketing work within the platform to leveraging SOCi’s Agentic Workforce solutions to get that work done.

This role partners closely with Customer Success Managers (CSMs), Product, Sales, and Customer Delivery teams to identify adoption opportunities, reduce friction, and accelerate time-to-value. The Agentic Workforce Adoption Manager works directly with customers, including marketing leaders, regional teams, franchisees, and local operators, to educate, guide, and influence behavior, ensuring AI capabilities are not only adopted but embedded into the customer’s day-to-day marketing operations.

The Agentic Workforce Adoption Manager operates as a performance-driving role within Customer Success, focused on increasing adoption, improving customer outcomes, and contributing to retention and expansion across the customer base.

Responsibilities:

• Increase adoption of SOCi AI solutions across assigned customer accounts
• Accelerate time-to-first-agent and time-to-value for customers adopting AI capabilities
• Ensure customers achieve meaningful marketing and business outcomes through consistent use of AI agents
• Maintain visibility into adoption performance, usage patterns, and value realization across assigned accounts
• Applying hands-on marketing expertise across social media, search (SEO), and reputation management to assess how customers run these programs today and to identify where AI agents can take on the work
• For franchise and multi-location customers, tailoring adoption approaches to corporate and franchisee dynamics, brand governance, and local-level buy-in
• Partnering with Customer Success Managers to identify and prioritize AI adoption opportunities within assigned accounts
• Leading customer-facing engagements such as AI discovery sessions, adoption workshops, agentic workforce webinars and value realization reviews, grounded in each customer’s marketing strategy and channel performance
• Educating customers on how to effectively leverage SOCi’s Agentic Workforce solutions to achieve business outcomes
• Helping customers “hire, onboard, train and operationalize” SOCi’s AI agents within their workflows and processes
• Identifying barriers to adoption and working cross-functionally to remove friction and improve customer experience
• Translating product capabilities into clear, outcome-oriented use cases aligned to customer goals
• Supporting expansion efforts by aligning AI adoption with growth opportunities identified by Sales and Customer Success
• Building and reinforcing customer understanding of value, including ROI, efficiency gains, and marketing and business impact (e.g., social engagement and reach, search visibility, review volume, rating, and response rate)
• Collaborating with Product to provide feedback on adoption challenges, customer needs, and feature prioritization
• Developing and contributing to repeatable adoption playbooks, best practices, and enablement materials
• Supporting internal teams by enabling CSMs with local marketing perspective, positioning, messaging, and strategies to drive AI adoption

Requirements

• 4–6+ years of experience in MarTech or digital marketing (in-house, agency, or vendor-side), with working knowledge across Social Media Marketing (e.g., Facebook, Instagram), Search Engine Optimization (e.g., Google Search, Apple Business Connect), and Reputation Management (e.g., Google, Facebook, Yelp), and depth in at least one. 
• 3–5+ years of experience in Customer Success, Professional Services, Consulting, or related SaaS roles, working directly with customers in a post-sale environment
• Demonstrated ability to drive product adoption and influence customer behavior
• Strong communication and presentation skills
• Experience working cross-functionally in a fast-paced environment
• Bachelor’s degree or equivalent practical experience

PREFERRED QUALIFICATION:

• Experience supporting marketing for franchise, multi-location, or enterprise brands, whether in-house, at an agency, or on the franchisor or franchisee side
• Experience working with AI-driven or advanced technology solutions in SaaS environments
• Experience leading customer workshops, enablement sessions, or strategic engagements
• Strong understanding of customer lifecycle, adoption drivers, and value realization frameworks

SOCi expects to pay a base salary in the range of $80,000 to 100,000 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.