Lightspeed DMS provides dealership management software tailored for hard-working dealerships, especially in the recreation industry, with nearly 40 years of collaboration to streamline operations. Its product is a dealership management system that centralizes and automates daily tasks across sales, service, parts, inventory, and accounting to improve efficiency. What sets Lightspeed DMS apart is its long-standing industry focus and hands-on experience, delivering industry-specific processes and support rather than generic software. The company's goal is to help dealerships become more efficient, productive, and profitable by using a purpose-built management solution designed for their workflows.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Salt Lake City, Utah
Founded
N/A
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Revved up & on the road: Lightspeed's September recap. September 30, 2026 September kept Lightspeeders moving. From Nashville to Milwaukee, Columbus to Boston - and plenty of stops in between - its team spent the month connecting with dealers, OEM partners, industry peers, and each other. Lightspeed DMS LLC. also found time for a few ATVs, a pontoon ride, some custom hats, and plenty of conversations about where the recreation industry is headed next. Here's a look at what Lightspeeders were up to in September. Showing up across the industry. September kicked off at the NATDA Trailer Show in Nashville, where its team spent three days connecting with trailer dealers and talking about the technology they need to keep their businesses moving. Mike Blair joined NATDA's DMS panel, "Evaluating When It's Time for a Modern DMS - the #1 Question Most Dealers Ask," to moderate a dealer panel where they shared insights to what dealers should consider when evaluating the need for a DMS. Lightspeed DMS LLC. also had another reason to celebrate in Nashville: Lightspeed AI Command Center was recognized as a 2026 NATDA Trailsetter Award winner. The recognition was a great moment for its team - and another milestone for a solution built to help dealers turn the data already inside their DMS into insights they can put to work. And because a good trade show should include a little fun, Lightspeed DMS LLC. brought along a custom hat heat press. Dealers could choose a hat, pick a patch, and leave the Lightspeed booth with some one-of-a-kind swag. Nashville was only the beginning. Lightspeeders also hit the road for the NVP Product Expo in Milwaukee, NPDA Dealer Connect in Columbus, and the Barletta Dealer Meeting in South Bend. At NPDA Dealer Connect, Bryan Tierney took the stage to share practical strategies dealers can use to strengthen customer retention and better understand customer loyalty. Across all of these events, its teams had the chance to hear directly from dealers, share what's new at Lightspeed, and keep a pulse on the opportunities and challenges shaping the industries Lightspeed DMS LLC. serve. Talking lending at the Powersports Finance Summit. Lindsay Elkins and Robin Carver represented Lightspeed at the Powersports Finance Summit, connecting with lenders, dealers, and other industry partners to talk about credit conditions, dealer performance, and the future of financing across Powersports, Marine, and RV. For Lightspeed, those conversations are particularly valuable as Lightspeed DMS LLC. continue strengthening integrations with lending partners. The goal is simple: help make the path from application to sale faster and easier for dealers and their customers. Planning for what's next - and hitting the trails. Its Product team stepped away from their day-to-day work for a three-day strategy summit focused on two things: reflecting on what Lightspeed DMS LLC. accomplished in 2026 and looking ahead to 2027. Dealer feedback and voice of the customer were front and center as the team worked through priorities, lessons learned, and opportunities to continue making Lightspeed better for the businesses that rely on Lightspeed DMS LLC. every day. Of course, you can't put a group of people who work in the recreation industry near the Utah mountains and expect them to stay in a conference room the entire time. The team traded laptops for helmets and hit the trails for a guided ATV ride through the Wasatch Mountains - a pretty fitting way for Lightspeeders to wrap up a few days of planning for the outdoor recreation industry. Learning, connecting at UNBOUND. Christine Rentner and Anna Konczak from the Marketing team headed to Boston for UNBOUND, HubSpot's annual conference, for a few days of learning, idea-sharing, and relationship-building. The team dug into everything from AI and changing customer expectations to new approaches for marketing, content, data, and go-to-market strategy. Just as important was the opportunity to spend time with the HubSpot team and other marketers, compare notes, and bring new ideas home to Lightspeed. After all, keeping up with how marketing is changing helps Lightspeed DMS LLC. find better ways to connect with and support its dealers. From the dealership to the lake at Power Lodge. One of its favorite September stops was a little closer to home. Members of the Lightspeed leadership team visited Power Lodge in Brainerd, Minnesota, getting a firsthand look at how the team runs its Marine and Powersports dealership and uses Lightspeed across the business. The Power Lodge team opened their doors, walked Lightspeed DMS LLC. through the dealership, and shared their experiences, ideas, and feedback. Then they showed Lightspeed DMS LLC. a little Minnesota hospitality. The dealership tour transitioned to a pontoon ride followed by dinner - giving everyone more time to talk, connect, and enjoy one of the best parts of Minnesota this time of year: being out on the water. Visits like this are some of the most valuable time its team spends on the road. Seeing Lightspeed being used in a real dealership and hearing directly from the people working in it every day gives Lightspeed DMS LLC. perspective Lightspeed DMS LLC. simply can't get from behind a desk. A huge thank you to the entire Power Lodge team for the hospitality, conversation, and time on the water. And Lightspeed DMS LLC. is not slowing down yet. September may be winding down, but Lightspeeders certainly aren't. Lightspeed DMS LLC. is closing out the month at the RV Open House in Elkhart, Indiana, before heading into another busy stretch of industry events in October. Next up: the Golf Carting Expo [booth #100] in Charleston, followed by dealer meetings, industry events, and plenty more opportunities to spend time with the people and businesses Lightspeed DMS LLC. serve. If September reminded Lightspeed DMS LLC. of anything, it's that some of its best ideas and insights come from getting out there - walking dealership floors, listening to its partners, learning from its industries, and spending time together as a team. Lightspeed DMS LLC.'ll keep bringing all of that back to Lightspeed as Lightspeed DMS LLC. build what's next. Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com. Partner with a Dealer Management Solution you can trust. Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. Lightspeed DMS LLC. provide a completely integrated solution for dealers, OEMs and their customers. Its goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.
Lightspeed, Forest River launch integration for automated unit registration. 2 minutes read Lightspeed DMS announced the launch of a fully automated unit registration integration with Forest River. This marks the first fully automated OEM integration of its kind within the Lightspeed platform and represents a significant step forward in eliminating manual, redundant processes for dealers. This new feature will work for all Forest River brands, the company said. For years, Lightspeed has been building stronger integrations designed to make dealership operations simpler, faster and more connected. "Our mission has always been to simplify dealership operations and get rid of the redundant rekeying of information that slows our dealers down. This integration with Forest River is a perfect example of what that looks like in practice. Dealers do not have to do anything. The system handles it. This is the future of how OEMs and dealer management systems should work together, and we are proud to be setting that standard," said Jeremy Johnson, director of OEM business development for Lightspeed DMS. Unlike previous OEM integrations that require a dealer to initiate the registration process, the Forest River integration operates entirely in the background. Forest River will pull sales and customer data directly from Lightspeed on a daily basis and automatically register units on behalf of the dealer, with no additional steps, logins or data entry required. The integration is covered under existing Forest River dealer consent, making adoption immediate and seamless for current Lightspeed users. For dealers, the impact is immediate. Unit registration is one of the most time-consuming post-sale administrative tasks in the RV industry, often requiring staff to manually re-enter data that already exists in their DMS. This integration eliminates that redundancy entirely. "At Forest River, we are always looking for ways to make it easier for our dealers to focus on selling and servicing customers rather than managing paperwork. Our partnership with Lightspeed on this automated registration integration is a great example of two organizations working together to solve a real problem for dealers. We are excited to see the impact this has on the day-to-day operations of our dealer partners," said James Gingerich, director of business intelligence for Forest River. The launch of this integration follows Lightspeed's previously announced Major Unit Import partnership with Forest River and is part of the company's broader strategy to deepen its OEM integration network across the RV, powersports, marine, trailer and golf car industries. Lightspeed currently serves more than 4,500 dealers and maintains over 550 integrations across the outdoor recreation ecosystem. Forest River dealers using Lightspeed DMS will automatically benefit from this integration with no setup or additional cost required. For more information, visit lightspeeddms.com or contact your Lightspeed account representative.
AI can be a powerful marketing tool, but for many dealerships, the hardest part is knowing where to start. That is where prompts come in. A prompt is simply the instruction you give an AI tool like ChatGPT, Claude, Copilot, or another platform. The better the prompt, the better the output. Instead of asking AI to "write a social post" or "help with marketing," dealers can get stronger results by giving the tool clear context, a specific goal, and details about their dealership, audience, season, inventory, or campaign. To make that easier, Lightspeed created a dealer marketing prompt toolkit with 10 practical AI prompts built around common dealership marketing needs. These prompts can help dealers brainstorm and build: * Seasonal inventory campaigns * Social media content ideas * Service department email campaigns * Demo day and open house strategies * Ad performance analysis * Trade-in and financing promotions * Google Ads campaigns * Online reputation and review strategies * Local SEO ideas for inventory pages * Trade show and expo follow-up plans The prompts are designed to be copied, customized, and used right away. Dealers can simply replace the bracketed fields with their own details, such as dealership type, unit type, target audience, market, event, or campaign goal. For example, a powersports dealer could use the seasonal inventory prompt to promote spring ATVs to off-road enthusiasts, while an RV dealer could adapt the same structure for winterization service reminders or a summer travel campaign. The key is context. AI performs better when it understands the dealership, the audience, the location, and the desired outcome. A prompt like "write a Facebook post" will produce generic copy. A prompt that says, "We are a three-location marine dealer in the Midwest promoting pontoon boats to families before Memorial Day weekend" will produce something far more useful. AI is not meant to replace dealership expertise. It is meant to help teams move faster, think through ideas, and create a stronger starting point. Dealers still need to review the output, adjust the tone, verify any claims, and make sure the final content reflects their brand and customer relationships. Used well, these prompts can help dealership teams save time, improve consistency, and bring fresh thinking to everyday marketing tasks. Whether you are planning an open house, trying to improve reviews, building an email campaign, or looking for new social content, AI can help turn a blank page into a better first draft. Download the toolkit here and try one prompt this week. Add your dealership details, review the results, and see how AI can help your marketing team move from idea to action faster. Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com.
Lightspeed launches integrated RevPay payments platform for dealerships. Lightspeed has introduced a new embedded payments platform designed to simplify payment processing and reporting for powersports dealerships by integrating those functions directly into its dealership management system (DMS). The Salt Lake City-based dealership software provider announced the launch of Lightspeed RevPay, a payments solution that combines payment processing, reconciliation, reporting and customer support within the Lightspeed DMS platform. The company says the new system is intended to eliminate the need for dealerships to manage multiple payment processors, terminals, funding portals and support providers, allowing staff to complete payment-related tasks from within the dealership management system they already use to run daily operations. "Dealerships don't need another payment processor. They need a payment experience that's built into the system they already rely on to run their business," says Brian Provost, CEO of Lightspeed. "With RevPay, we've transformed payments from a disconnected operational task into a connected part of the dealership workflow." According to Lightspeed, RevPay offers embedded payment processing, automatic reconciliation with real-time payment reporting, funding visibility and a single support channel for payment software, hardware and transaction-related questions. The platform also supports several modern payment methods, including tap-to-pay, Apple Pay, Google Pay, Click-to-Pay and remote payment requests. Lightspeed said the system includes PCI-compliant security features, fraud protection and surcharge capabilities that allow dealers to recover eligible payment processing costs where permitted. Additional products. Beyond standard payment processing, Lightspeed introduced two additional products under the RevPay umbrella. RevPay Click allows dealerships to request deposits, service payments and invoice balances through secure text or email payment links, enabling customers to complete transactions before or after visiting the dealership. Meanwhile, RevPay Gift and RevPay Gift Pro enable dealerships to launch customizable physical and digital gift card programs designed to encourage repeat business, generate prepaid revenue and support multi-store operations. Ethan Dysart of Dysart's Powersports said the integrated platform has streamlined his dealership's payment workflow. "As a Lightspeed dealer, Lightspeed RevPay has made a real difference for our dealership," Dysart says. "The payment process is much smoother for our staff, which saves them time, reduces duplicate data entry and errors, and ultimately helps us operate more efficiently and profitably." Lightspeed said RevPay is available for dealerships implementing Lightspeed DMS and is supported by the company's in-house customer service team.
Lightspeed AI Command Center named one of boating industry's 2026 top products. July 15, 2026 Built directly into Lightspeed DMS, AI Command Center is purpose-built to help marine dealers move beyond digging through reports and disconnected systems and start turning real-time data into smarter, more predictive decisions. Lightspeed DMS LLC. is proud to see this innovation recognized and grateful to the Lightspeed team, its AI Pioneer beta dealers, and the marine dealers who continue to push dealership technology forward. Read the full feature here Lightspeed. Lightspeed is a leading provider of cloud-based software for dealerships and Original Equipment Manufacturers ("OEMs"), serving the Powersport, Marine, RV, Trailer, Outdoor Power Equipment, and Golf Car industries. Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including sales, parts, service, rental, accounting, and CRM. When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers. For more than 40 years, Lightspeed has been empowering 4,500+ dealers across North America with the tools and technology they need to manage their dealerships. For more information, visit www.lightspeeddms.com. Partner with a Dealer Management Solution you can trust. Lightspeed is the #1 DMS (Dealer Management Solution) used within the Recreation industry for a good reason. Lightspeed DMS LLC. provide a completely integrated solution for dealers, OEMs and their customers. Its goal is to help you operate your business more efficiently and profitably so you can spend more time doing what you love.