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Southern Tide

Designs classic coastal apparel and accessories

Store Manager

Full-TimePosted on 10/27/2026
No salary listed
Expert
Bachelor's
Sandestin, Miramar Beach, FL, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • A college degree in Business or a related field is preferred.
  • At least 5 years of experience, including at least 3 years in a supervisory or management position in a customer-service-focused retail apparel environment.
  • Strong computer skills, including proficiency in Outlook, Excel, and Word.
  • Experience with point-of-sale systems, including inventory-management functions, retail merchandising concepts, and retail visual concepts.
  • Ability to analyze selling reports, identify business trends, respond quickly to business needs to drive sales results, and interpret policies and procedures to resolve customer and employee issues.
  • Effective leadership and interpersonal skills, strong analytical and problem-solving skills, excellent written and oral communication skills, and excellent time-management skills.
  • Ability to lift and/or move up to approximately 50 pounds frequently.
  • Frequent bending, stooping, and kneeling; occasional ladder climbing; and routine standing for shifts of up to 8 hours.
  • Ability to work varied hours and days, including nights, weekends, and holidays as needed.
Responsibilities
  • Strategically drive business to achieve store sales and profitability goals, train and develop the store team, and consistently achieve operational excellence.
  • Create a memorable in-store environment by inspiring the team to provide customers with high levels of customer service.
  • Create a customer-service-focused environment by exhibiting best practices in customer service, sales generation, and customer outreach; drive service excellence across store appearance, merchandise displays, product placement, story layout, and selling procedures.
  • Consistently achieve and exceed total store goals and company-determined key performance indicators.
  • Recruit, hire, and retain a high-performing management and associate store team, and direct and supervise staff activities daily.
  • Provide recognition for exceptional performance and ongoing constructive feedback and coaching to support team growth and development; develop and train internal talent and build a bench of candidates for future leadership roles.
  • Ensure the store meets company standards for merchandising and visual presentation, safety, functionality, and security, and complies with relevant local, state, and federal regulations.
  • Develop and maintain store clienteling processes and standards, and ensure associate participation and compliance.
  • Communicate company history, brand aesthetic, philosophy, and lifestyle knowledge to the sales team and customers to support sales generation.
  • Set standards for maintaining neat and organized stockroom, storage, and shipping/receiving areas for safe and efficient product access.
  • Manage and follow operational processes, policies, and functionality related to people policies, merchandise management, security, loss prevention, and facility maintenance.
  • Partner with the corporate retail team to build community relationships and events that drive traffic and sales.
  • Support smooth store operations, including timely submission of personnel paperwork, preparing and submitting reports, and monitoring sales receipts and cash.
  • Monitor store inventory levels and partner with the corporate team to maximize sales through product replenishment and communication of product needs; manage inventory audits and reconcile discrepancies.
  • Perform other duties as required to support the business.

About the company

Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.

Company Size

201-500

Company Stage

Acquired

Total Funding

$85M

Headquarters

Greenville, South Carolina

Founded

2006

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Simplify's Take

What believers are saying

  • February 2026 anniversary drops with Katie Bolt refreshed the brand and drove attention.
  • Southern Tide expanded experiential partnerships with The Dunlin through Labor Day 2026.
  • The Southlake store and Texas entry broaden geographic reach beyond the Southeast.

What critics are saying

  • Oxford said fiscal 2026 brings no net new Southern Tide retail locations.
  • Southern Tide depends on fashion collaborations; missed trends quickly weaken product relevance.
  • If golf and coastal lifestyle demand soften, flagship differentiation fades against larger apparel rivals.

What makes Southern Tide unique

  • Oxford-backed Southern Tide owns a recognizable coastal lifestyle niche since 2016 acquisition.
  • The 2026 twentieth-anniversary artist series reinforces heritage, local roots, and limited-edition storytelling.
  • New Greenville Borden Building headquarters and active store network support brand control and experience.

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Benefits

  • Health Insurance
  • Wellness Program
  • Paid Vacation
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Employee Discounts
  • Tuition Reimbursement

Growth & Insights and Company News

6 month growth

16%

1 year growth

14%

2 year growth

14%
Southern Tide
May 1st, 2026
Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience.

Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience. Johns Island, S.C. - May 2026 - Southern Tide is proud to partner with The Dunlin, Auberge Collection, to introduce the Coastal Explorer Passport - a family-friendly experience designed to inspire young guests to discover the natural beauty, wildlife, and traditions that define Kiawah River and the Lowcountry lifestyle. Available now through Labor Day Weekend, the Coastal Explorer Passport invites families staying at The Dunlin to explore the property through games, scavenger hunts, and creative challenges inspired by outdoor adventure and coastal heritage. Upon check-in, young guests will receive a complimentary custom Southern Tide hat and their Passport. The experience reflects the shared values of Southern Tide and The Dunlin - encouraging families to slow down, spend time outdoors, and create meaningful memories together along the South Carolina coast. "Southern Tide was founded on a passion for coastal living and creating meaningful moments outdoors," said Chris Rawls, Director of Brand Marketing at Southern Tide. "Partnering with The Dunlin to bring the Coastal Explorer Passport to life felt like a natural extension of both brands - inspiring families to explore the Lowcountry and embrace the spirit of adventure that defines this region." In addition to the Coastal Explorer Passport, guests can experience additional Southern Tide touchpoints throughout the summer season, including custom performance long-sleeve shirts for private charter fishing excursions and Father's Day weekend activations such as the Southern Tide Blazer Bar and poolside gourmet shaved ice pop-ups. Together, Southern Tide and The Dunlin aim to create an elevated, yet approachable family experience rooted in exploration, connection, and Lowcountry tradition.

Community Impact Newspaper
Nov 15th, 2023
Southern Tide debuts first Texas store in Southlake

Coastal lifestyle brand Southern Tide is open in Southlake Town Square.

GSA Business
Nov 3rd, 2023
Iconic coastal brand relocates HQ to downtown Greenville historic building > GSA Business

Southern Tide will move its headquarters into the iconic Borden building in Greenville.

Upstate Business Journal
Oct 26th, 2023
Greenville's Southern Tide moving HQ to historic Borden Building

Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.

MR Magazine
May 18th, 2023
SOUTHERN TIDE PARTNERS WITH LILY PULITZER ON SPECIAL SUMMER CAPSULE

The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.