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Fanatics

China-based licensed sports merchandise retailer

Senior Manager of User Acquisition

Performance & Paid MarketingUpdated on Nov 14
Full-timeNew York, NY, USA$165k - $190kIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Business, or a related field is required.
  • At least 5 years of experience in user acquisition, performance marketing, or growth marketing is required; experience in consumer technology, mobile, or eCommerce is preferred.
  • Proven success managing and scaling multichannel campaigns with measurable revenue impact is required.
  • Expertise in paid media platforms, including Google Ads, Meta, TikTok, demand-side platforms, and mobile ad networks, as well as growth stack tools, is required.
  • Deep proficiency in analytics tools and techniques, including SQL, business intelligence dashboards, cohort analysis, and attribution modeling, is required.
  • Demonstrated leadership experience and the ability to recruit, develop, and retain talent are required.
  • Experience in fan engagement, collectibles, live commerce, or sports technology is a strong plus.
  • Familiarity with artificial intelligence or machine learning-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.

Responsibilities

  • Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic advertising, and emerging channels.
  • Own and manage a mult-million-dollar acquisition budget, with accountability for efficiency and scale measured by customer acquisition cost, return on investment, and lifetime value.
  • Drive experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
  • Partner with Data and Analytics to develop reporting infrastructure, surface insights, and continually refine performance key performance indicators.
  • Collaborate with Product, Creative, Finance, Engineering, and Commercial teams to align growth priorities and launches.
  • Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists.
  • Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders.
  • Monitor marketing trends, emerging platforms, attribution changes, and artificial intelligence or machine learning-driven growth solutions.

Desired Qualifications

  • An MBA is a plus.
  • Experience in consumer technology, mobile, or eCommerce is preferred.
  • Experience in fan engagement, collectibles, live commerce, or sports technology is a strong plus.
  • Familiarity with artificial intelligence or machine learning-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator.

About the Company

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Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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