V

Vital Farms

Ethically produced, pasture-raised eggs and dairy

People Generalist

Full-TimeUpdated
No salary listed
Mid
Bachelor's
Springfield, MO, USA
In PersonPrimarily onsite on the plant floor; ability to travel 10–20% for meetings, offsites, or training.
People & HRHR Operations & Coordination, HR Generalist & Employee Relations

About the job

Requirements
  • At least 3–5 years of experience in human resources, employee relations, People operations, payroll, or a related People function.
  • Working knowledge of employee relations practices, People policies, corrective action, investigations, and documentation expectations.
  • Experience supporting HRIS, payroll, timekeeping, reporting, onboarding, E-Verify, unemployment, and personnel recordkeeping processes.
  • Demonstrated experience facilitating onsite learning, coaching frontline leaders, and delivering crew-facing training and communication in a practical, engaging, and approachable way.
  • Ability to work primarily onsite and on the plant floor, with flexibility to build relationships and support crew members and leaders across shifts.
  • Ability to flex work hours to support business needs, including nights, weekends, and holidays as needed.
  • Strong customer-service mindset with the ability to support crew members and leaders with professionalism, confidentiality, and follow-through.
  • Attention to detail, organization, prioritization, and ability to manage multiple tasks in a fast-paced environment.
  • Communication skills and ability to build trusted relationships across shifts, departments, supervisors, managers, and People Team partners.
  • Ability to work independently and know when to escalate sensitive or complex situations.
  • Computer skills and ability to use Microsoft Word, Excel, PowerPoint, Outlook, Teams, and HR systems.
  • Ability to travel 10–20% of the time for company meetings, team offsites, or training sessions.
Responsibilities
  • Maintain a consistent, highly visible presence on the plant floor across shifts, spending most working time near crew members and operations to build relationships, observe needs, and address questions and opportunities.
  • Provide employee relations support by responding to routine concerns, coaching supervisors on policy application and next steps, supporting corrective action documentation, assisting with investigations, and coordinating termination and offboarding processes when needed.
  • Assess local learning and development needs and design, coordinate, and facilitate practical training, orientation content, policy rollouts, and crew education across shifts.
  • Coach supervisors and managers in real time, reinforce effective people leadership practices, and help leaders apply learning consistently on the plant floor.
  • Use plant-floor engagement to identify emerging crew, leadership, learning, and operational needs, and develop timely coaching, practical solutions, and improvements.
  • Administer HRIS activities in UKG, including new hire setup, employee record maintenance, E-Verify completion, status changes, transfers, department moves, reporting structure updates, timeclock assignments, onboarding activities, and basic system troubleshooting.
  • Run routine and ad hoc attendance, headcount, turnover, staffing, labor, workforce maintenance, and other reports requested by leaders or the People Team.
  • Review attendance reports and point balances, audit attendance accuracy, support attendance point administration, and guide supervisors through attendance discipline levels and policy application.
  • Assist with payroll preparation, payroll audits, timekeeping review, missed punches, punch exceptions, and timekeeping discrepancies during regular payroll cycles and holiday weeks.
  • Manage unemployment claims and documentation by gathering supporting records, coordinating responses, and partnering with leadership and the People Team on hearings and claim follow-up.
  • Complete employee verification requests accurately and confidentially, and maintain personnel files, HR documentation, and records in line with retention and compliance expectations.
  • Partner with Talent Acquisition partners and site leaders to support workforce planning, recruiting, and staffing needs.
  • Assist with escalated Talent Acquisition and crew member concerns requiring People Team support, including rehire eligibility reviews and availability verification.
  • Support crew engagement activities, recognition programs, communication, event execution, and other employee experience initiatives as needed.
  • Identify practical improvements to crew engagement, leader development, and People processes; test new approaches and contribute to SOP creation, documentation, team meetings, and local People Team support.
Desired Qualifications
  • Experience supporting a manufacturing or other high-volume worksite.
  • Bachelor’s degree in human resources, business, or a related field, or equivalent work experience.
  • UKG experience.

About the company

Vital Farms produces ethically raised eggs and dairy by partnering with about 200 family farms. Producers give hens pasture access of at least 108 square feet, with fresh air and sun year-round. The company sells pasture-raised products to consumers who care about animal welfare and sustainability, often at a premium price. Its model centers on farm partnerships and maintaining high ethical standards, ensuring transparency and environmental stewardship. Customers can engage with the brand through experiences like the Pasture Passport, which lets them virtually visit the farms where eggs are laid and participate in birdwatching. Overall, Vital Farms aims to bring ethically produced food to tables by supporting small, welfare-focused farms and offering transparent, premium products.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Austin, Texas

Founded

2007

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Simplify's Take

What believers are saying

  • August 4, 2026 financing added $185 million liquidity through Silver Point and JPMorgan facilities.
  • April 2026 butter wind-down and lower 2026 capex refocus cash on core eggs.
  • Management targets $2 billion net sales by 2030, backed by Seymour capacity additions.

What critics are saying

  • The May 8, 2025-February 26, 2026 ERP class action attacks disclosure credibility and governance.
  • August 3, 2026 covenant waivers and stock-buyback cancellation signal stressed operations after missed guidance.
  • Retailers can replace Vital Farms shelf space quickly; repeated disruptions destroy premium economics.

What makes Vital Farms unique

  • Vital Farms leads U.S. pasture-raised eggs with 600 family farms and premium pricing.
  • Its 108-square-foot pasture standard and humane-brand trust create retailer and consumer loyalty.
  • The 2026 leadership transition kept Russell Diez-Canseco in control with Matt O'Hayer advisory.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Parental Leave
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Employee Discounts
  • Professional Development Budget
  • Remote Work Options
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

2%
Banca di Bologna
Oct 24th, 2026
Bitcoin holds near $80,000 amid macro uncertainty and geopolitical tensions.

Bitcoin holds near $80,000 amid macro uncertainty and geopolitical tensions. BankBit Editorials 9 hours ago 64 In the banking and labor sphere, Robert Half's latest earnings commentary highlighted that artificial intelligence is augmenting required skill sets rather than displacing roles, a nuance that contrasts with broader automation fears. Meanwhile, the real estate investment trust Elme Communities announced the suspension of its NYSE listing in anticipation of a move to over-the-counter trading effective October 26, and Robot Consulting disclosed receipt of a Nasdaq delisting determination with plans to appeal before a hearings panel, underscoring ongoing compliance pressures for smaller public entities. Sector-specific developments provided a mixed picture: Vital Farms launched a limited pilot for a higher free-range egg standard at select Target stores, while clinical-stage biotech NeOnc Technologies saw shares break through key technical levels on continued catalyst momentum. On the consumer technology front, reports of internal display cracks near the hinge of Apple's iPhone Duo raised durability questions, though the impact on near-term demand remains unquantified. This Financial Briefing was curated and fact-checked by BankBit Editorial Team. It appeared first on BankB.it. Follow its Editorial Feed RSS Feed BankBit shares this Content always with CC License * homepage * Editorials * bitcoin holds near $80,000 amid macro uncertainty and geopolitical tensions.

Yahoo Finance
Sep 17th, 2026
Vital Farms weighs sale amid 80% valuation drop, potential buyout at $15-25 per share

Vital Farms' shares jumped 8.3% after Axios reported the egg and butter company is exploring strategic alternatives, including a potential take-private transaction. The pasture-raised egg producer's market capitalisation has fallen over 80% from approximately $2.3 billion to around $430 million. Following the report, StoneX analyst Ben Klieve maintained a Buy rating with an $18 price target. According to StreetInsider, strategic options under discussion include a potential acquisition with a targeted valuation range of $15 to $25 per share. The company's share price has declined 62.8% year-to-date and is trading 76% below its 52-week high of $46.17 from September 2025. The stock currently trades at $11.08 per share.

U.S. Securities and Exchange Commission
Sep 14th, 2026
S-1

As filed with the Securities and Exchange Commission on November 10, 2020.

EIN News
Sep 2nd, 2026
GoodPop names Shannon Van Dyck Senior Vice President of Sales.

GoodPop names Shannon Van Dyck Senior Vice President of Sales. September 02, 2026, 13:00 GMT The better-for-you frozen treats brand welcomes Vital Farms veteran to drive sales growth and bring its products to more shoppers AUSTIN, TX, UNITED STATES, September 2, 2026 / EINPresswire.com / - GoodPop, the viral category leader in better-for-you frozen treats, announces the appointment of Shannon Van Dyck as Senior Vice President of Sales. In her new role, Van Dyck will lead the brand's sales strategy and growth, with a focus on expanding GoodPop's retail presence, growing distribution with existing partners, and bringing the brand's portfolio to more households nationwide. Van Dyck brings more than 20 years of experience scaling mission-driven food and beverage brands through significant growth phases. Throughout her career, she has held commercial leadership roles across category-defining brands including Vital Farms, EPIC, Annie's, Small Planet Foods, and PepsiCo/Frito-Lay. Her expertise spans grocery, mass, natural, and digital channels. Van Dyck joins GoodPop from Vital Farms, where she held several commercial leadership positions since 2017, most recently serving as Vice President of Eggs Growth & Development. Previously, she served as Vice President, Sales Strategy & Planning, where she built the company's Sales Center of Excellence across revenue growth management, category management, trade spend optimization, and sales operations. As Senior Director of Sales, she built out Vital Farms' Natural Channel and Business Development capabilities, launching new points of distribution. "I've spent the majority of my career helping better-for-you, mission-driven companies scale, and GoodPop's mission to bring fun, clean-label treats to families resonated immediately. My freezer was actually already stocked with Mint n' Fudge Chip!" said Shannon Van Dyck, Senior Vice President of Sales at GoodPop. "When I connected with Daniel Goetz, GoodPop's founder, it was clear this was a team building something special, and I couldn't wait to be part of it. I'm excited to bring that same energy and commercial focus to GoodPop's next chapter." GoodPop Founder and CEO, Daniel Goetz, shares, "Shannon's experience and genuine care for the products and people she works with is exactly the combination we look for in our leaders at GoodPop. She joined Vital Farms when it was about our size and helped build it into one of the most recognized better-for-you brands in the country. I'm excited to see her bring that same energy and strategic leadership to GoodPop's next chapter as we continue to clean up a category we're all nostalgic for." At GoodPop, Van Dyck's near-term priorities include expanding GoodPop's SKU presence within existing retailers and growing distribution across the retailers where the brand is already sold. With a portfolio spanning fruit pops, creamy treats, and other better-for-you frozen options, like patent-pending fruit sours pops and freezer pops, she sees an opportunity to bring more of GoodPop to households nationwide. About GoodPop Since 2009, GoodPop has been on a mission to clean up the classic treats we're nostalgic for by offering better-for-you frozen pops made of real ingredients with less sugar and nothing artificial. Their delicious and wholesome products are genuinely good, inside and out. From the high-quality ingredients they ethically source to how they take care of their partners and planet, GoodPop exists to give back to their communities one treat - and good deed - at a time. GoodPop products come in 20+ delicious flavors and are available nationwide at Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco, and more. Who is Shannon Van Dyck? Shannon Van Dyck is a food and beverage sales executive with more than 20 years of experience helping mission-driven brands grow. She joins GoodPop after nearly a decade at Vital Farms, where she held several commercial leadership roles, most recently serving as Vice President of Eggs Growth & Development. Why did Shannon Van Dyck join GoodPop? GoodPop appointed Van Dyck for her extensive experience scaling mission-driven food brands and her deep understanding of the retail landscape. Her background spans natural, grocery, mass, and digital channels, giving her a broad perspective on building sales strategies and growing brands across different retail environments. What is her role at GoodPop? As Senior Vice President of Sales, Van Dyck will lead GoodPop's sales strategy and commercial growth, with a focus on expanding the brand's retail presence and distribution. What are her priorities at GoodPop? Van Dyck is focused on growing GoodPop's presence with existing retail partners and expanding the number of products available through those relationships. She also sees an opportunity to grow GoodPop as a brand that can appeal to all members of the household. What products does GoodPop make? GoodPop makes better-for-you frozen treats, including fruit pops and creamy treats, with a focus on real ingredients, less sugar, and no artificial ingredients. They're available at retailers nationwide, including Whole Foods, Costco, HEB, and more. Get the full list at https://goodpop.com/store-locator/. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: September 02, 2026, 13:00 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Kristi Kleila +1 516-241-3705

Nosh
Aug 25th, 2026
Matt O'Hayer retires from Vital Farms Board of Directors; President and CEO Russell Diez-Canseco named Executive Chairperson.

Matt O'Hayer retires from Vital Farms Board of Directors; President and CEO Russell Diez-Canseco named Executive Chairperson. Aug. 25, 2026 at 12:33 pm AUSTIN, Texas-(BUSINESS WIRE)-Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, announced today an orderly transition of its Board leadership. Matt O'Hayer, who founded the company in 2007 and has served as Executive Chairperson since 2019, has stepped down from his role as Executive Chairperson and as a member of the company's Board of Directors, effective February 24, 2026. To ensure continuity of strategy and speed of execution as the company scales toward its 2030 goals, the Board of Directors has appointed Russell Diez-Canseco, the company's President and CEO, to the additional role of Executive Chairperson of the Board. Mr. O'Hayer will continue to serve the company in a non-employee advisory role. Under Mr. O'Hayer's visionary leadership, Vital Farms grew from a single farm in Austin, Texas, to a national leader in ethical food production, pioneering the pasture-raised category. Mr. Diez-Canseco's appointment as Executive Chairperson reflects his successful tenure leading the company through its 2020 IPO and subsequent period of significant operational and financial expansion. The Board believes that combining the roles of CEO and Board Chair is appropriate at this time to provide unified leadership with extensive company and industry knowledge, clear accountability to stakeholders, and a liaison between the Board and management. "Vital Farms is proof that you can produce ethical food at scale. The company remains deeply committed to Conscious Capitalism, with a strong leadership team and the right fundamentals in place to achieve $2 billion in net sales by 2030," said Mr. O'Hayer. "As I step down from the Board to focus on new ventures and enjoy this next chapter in my personal life, I have full confidence in Russell's leadership. I strongly believe in the Board's ability to drive long-term value for all of our stakeholders, including investors." "When Matt founded Vital Farms back in 2007, he didn't just see an opportunity to bring ethical food to the table. He also pioneered a way of doing business with a unique purpose-driven culture and set of values, resulting in this amazing place we call Vital Farms. Matt has been a mentor and friend to me since I joined the company over 12 years ago, and it's an honor to continue his legacy as we build America's most trusted food company," said Mr. Diez-Canseco. Coinciding with this transition, the Board reaffirmed that Denny Marie Post will continue in her role as Lead Independent Director. Ms. Post, a seasoned executive with over 40 years of experience in the consumer and hospitality sectors, will continue to provide independent leadership to the Board, ensuring a balanced governance structure that supports the company's long-term strategic objectives. The Board remains committed to independent oversight and will continue to maintain its committee structures to ensure the highest standards of corporate governance. In her capacity as Lead Independent Director, Ms. Post maintains robust oversight authority, including the power to approve board meeting agendas, call meetings of the independent directors, and preside over executive sessions without management present. About Vital Farms Vital Farms (Nasdaq: VITL) is a Certified B Corporation that offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with 600 small farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in more than 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. Forward-Looking Statements This press release and the earnings call referencing this press release contain "forward-looking" statements, as that term is defined under the federal securities laws, including but not limited to statements regarding Vital Farms' corporate strategies, anticipated growth, Vital Farms' future financial performance, management's long-term outlook, including Vital Farms' ability to achieve its $2 billion net revenue target by 2030, and the potential benefits to Vital Farms' business of appointing Russell Diez-Canseco as the Chairperson of the Board and combining the roles of CEO and Board Chairperson. These forward-looking statements are based on Vital Farms' current assumptions, expectations, and beliefs and are subject to substantial risks, uncertainties, assumptions, and changes in circumstances that may cause Vital Farms' actual results, performance, or achievements to differ materially from those expressed or implied in any forward-looking statement. These risks and uncertainties are more fully described in Vital Farms' filings with the Securities and Exchange Commission (SEC), including in the sections entitled "Risk Factors" in its Annual Report on Form 10-K for the fiscal year ended December 28, 2025, which Vital Farms anticipates filing on February 26, 2026, and other filings and reports that Vital Farms may file from time to time with the SEC. Moreover, Vital Farms operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for management to predict all risks, nor can Vital Farms assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements Vital Farms may make. In light of these risks, uncertainties, and assumptions, Vital Farms cannot guarantee future results, levels of activity, performance, achievements, or events and circumstances reflected in the forward-looking statements will occur. Forward-looking statements represent management's beliefs and assumptions only as of the date of this press release. Vital Farms disclaims any obligation to update forward-looking statements except as required by law.