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Birdy Grey

Direct-to-consumer bridesmaid dresses and accessories

Controller

Full-TimePosted on 9/29/2026
$170k - $190k
Expert
Bachelor's
Remote in USA
RemoteRemote role with quarterly visits to either the Los Angeles or New York office.
No H1B Sponsorship

About the job

Requirements
  • A bachelor's degree is required.
  • At least 10 years of progressive accounting experience, including at least 3 years in public accounting audit.
  • Direct, hands-on experience leading or supporting a company through a buy-side or sell-side M&A transaction, including due diligence, quality of earnings, and post-close accounting.
  • Experience in a direct-to-consumer, e-commerce, or apparel/fashion company, with a strong command of inventory accounting and landed cost.
  • A proven track record owning the close and serving as the primary liaison for an external financial statement audit.
  • Deep knowledge of US GAAP, particularly revenue recognition, inventory, and reserves.
  • Experience building or strengthening internal controls in a growth-stage company.
  • At least 3 years managing and developing accounting staff.
  • Advanced Excel skills and comfort working with large datasets and reconciling across multiple systems.
  • Ability and willingness to leverage AI tools such as Claude, Gemini, or Copilot to accelerate work and identify opportunities for AI-driven automation across operations.
  • Strong organizational skills and attention to detail.
  • Strong verbal, written, and interpersonal communication skills.
  • Strong analytical skills and the ability to perform data deep dives to surface actionable insights.
  • Ability to troubleshoot or escalate issues effectively.
  • Willingness to take on work at all levels in a hands-on role.
  • Ability to take initiative and lead projects in a dynamic, fast-paced, fluid environment with ambiguity.
Responsibilities
  • Own month-end, quarter-end, and year-end close, driving a consistent 5–7 business day close with complete, reviewed balance sheet reconciliations and flux analysis.
  • Serve as the primary point of contact for external auditors and lead the company's first financial statement audit and subsequent audits, including PBC planning, audit-ready schedules, and technical memos.
  • Own accounting policies and technical positions under US GAAP, including ASC 606 revenue recognition for e-commerce returns reserves, gift cards, discounts, and swatches; ASC 330 inventory; ASC 842 leases; and equity and stock compensation.
  • Own inventory costing and valuation, including landed cost capitalization for freight, duty, and tariffs; cost-of-goods accuracy; physical count and cycle count reconciliation; and obsolescence and lower-of-cost reserves.
  • Partner with the CFO to prepare the finance function for due diligence and potential strategic transactions, including data rooms, quality-of-earnings support, working capital analyses, and defensible historical financials.
  • Design, document, and maintain a scalable internal control environment, including segregation of duties, approval workflows, and SOX-lite controls sized for the company's stage.
  • Coordinate with external tax advisors on federal and state income tax, the annual tax provision, multi-state sales tax nexus and remittance, and customs and duty compliance, including First Sale.
  • Oversee cash management, bank reconciliations, payment controls, and covenant or lender reporting as applicable.
  • Own the accounting systems stack, including QuickBooks Online, Shopify, Fulfil, Bill.com, and Brex, and lead close automation and AI-enabled workflows.
  • Lead, mentor, and develop the accounting team; set clear standards, review work, and build a culture of ownership and accuracy.
  • Work with FP&A, Operations, Merchandising, and Supply Chain to ensure inventory, purchasing, and vendor terms are recorded accurately and on time.
  • Support board reporting, lender and investor requests, and other finance initiatives as needed.
Desired Qualifications
  • Start-up experience.
  • Interest in bridal and fashion.
  • Experience leading a company's first audit or an auditor transition.
  • Experience with import and customs accounting, tariffs, and First Sale programs.
  • Hands-on experience with QuickBooks Online, Shopify, Fulfil or a similar ERP, Bill.com, and Brex.
  • Experience with close automation tools or using AI to streamline accounting workflows.
  • Familiarity with SQL, BigQuery, or business intelligence tools such as Looker.
  • Experience at a start-up or PE/VC-backed company.

About the company

Birdy Grey sells affordable bridesmaid dresses directly to consumers through an online store. Its catalog includes chic, ready-to-ship bridesmaid dresses starting at $99, plus accessories like jewelry and shoes to complete a bridal party look. The online shopping experience emphasizes speed and convenience: orders ship within 5-10 business days after a 48-hour processing window, and brides can order free fabric swatches to choose colors and fabrics. The company targets budget-conscious brides who want stylish options without long waits or high costs. Its distinct approach is offering high-quality, ready-to-ship pieces and a seamless e-commerce experience that reduces the time and complexity of wedding-party shopping. Birdy Grey’s goal is to simplify and speed up the process of outfitting bridesmaids, delivering cohesive looks at affordable prices.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2017

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Simplify's Take

What believers are saying

  • Birdy Grey sold over one million bridesmaids dresses, strengthening brand trust.
  • New Wild West collection and Boot Barn giveaway broaden traffic and assortment.
  • ShopVision shows aggressive 2026 promotions, including free swatches and 20% accessory bundles.

What critics are saying

  • Azazie undercuts Birdy Grey with bridesmaid dresses starting at $69 in 2026.
  • Birdy Grey's top executives keep turning over, including Tanya Hersh after 14 months.
  • Dependence on wedding-party demand makes a category downturn existential by 2027.

What makes Birdy Grey unique

  • Birdy Grey reached $100 million revenue in 2024, proving DTC bridal scale.
  • Jill Layfield became CEO in January 2025, bringing Backcountry-sized retail leadership.
  • Anthony Potgieter joined in April 2026 to build growth across marketing and CX.

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Benefits

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

PTO/vacation???

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Company Equity

Stock Options

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Flexible Open PTO Policy

Summer Fridays

Partial remote with a high level of autonomy and accountability

Monthly WIFI stipend

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Employee Discount

Professional Development Budget

Conference Attendance Budget

Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

↓ -5%

1 year growth

↓ -1%

2 year growth

↑ 0%
PR Newswire
Apr 21st, 2026
Birdy Grey hires Stanley exec Anthony Potgieter as first chief growth officer

Birdy Grey, the direct-to-consumer bridal brand, has appointed Anthony Potgieter as its first Chief Growth Officer. Potgieter brings over 20 years of experience scaling consumer brands, most recently serving as Senior Director of E-Commerce at Stanley 1913, where he helped drive nine-figure revenue growth. In his previous roles, Potgieter led DTC e-commerce at travel brand Evolve and scaled Wyze's DTC business from zero to $200 million in two years. At Birdy Grey, he will oversee marketing, brand, digital product, partnerships and customer experience, focusing on expanding reach and accelerating revenue growth. The appointment follows the 2025 hiring of retail veteran Jill Layfield as CEO. Founded in 2017, Birdy Grey has dressed over one million bridesmaids with affordable dresses starting at $89.

PR Newswire
Sep 28th, 2023
Birdy Grey Announces Two New C-Suite Executives

Birdy Grey announces two new C-Suite Executives.

socalTECH
Sep 28th, 2023
Birdy Grey Adds Two Executives

Los Angeles-based Birdy Grey, a direct-to-consumer brand which offers up bridesmaid dresses, said this week that it has named Cat Chen as Chief Operating Officer, and Brendan Hastings as Chief Technology Officer.

Userwalls
Feb 22nd, 2023
Birdy Grey Announces Steve Zawada as COO | User Walls

Birdy Grey is proud to announce that Steve Zawada has joined the company as Chief Operating Officer.