We’ve built Rowan by rethinking the ear piercing experience from the ground up—prioritizing safety, clinical expertise, and a customer experience that feels both celebratory and trusted. Every piercing is performed by licensed nurses and guided by our Rowan Clinical Piercing Standard® and paired with our hypoallergenic products, setting a clear standard that is differentiated from traditional retail models. Our goal is to create a destination where customers feel confident, cared for, and excited to participate.

Customer Service:

Create magical and memorable customer experiences by combining top-notch clinical care with a celebratory atmosphere during each piercing session.
Ensure customer's safety and comfort and smooth flow of customer care.
Provide confident, clear, and professional communication with clients throughout their entire piercing experience.
Create a comforting atmosphere for customers, easing their concerns to ensure a relaxed and confident piercing experience.
Educate customers on aftercare, promoting Rowan's After Care to support healing and ensure their well-being.
Conduct a thorough ear evaluation to find the perfect earring placement and offer personalized styling advice.
Actively monitor the customer experience, quickly addressing and resolving any issues to maintain Rowan's clinical piercing standards.
Maintain a sterile and aseptic environment at the nurse station and on the procedure tray, ensuring all surfaces, instruments, and supplies are clean and properly sanitized to prevent contamination and promote customer safety.
Use your expert knowledge of skin care and infection control and prevention to provide professional and personalized piercing services.

Studio Support:

Collaborate with the Studio Manager to keep operations running smoothly and foster a joyful, celebratory atmosphere.
Flexibility to fill shifts as needed.
May mentor and train new nurses to uphold Rowan's Clinical Piercing Standards, including shadowing piercing services and observing customer interactions.
Stay attentive to anything that could impact the customer experience, and quickly report any issues to management while collaborating to resolve them.

Inventory and Supplies:

Ensure all piercing stations, including the nurse cart, mayo stand, and nurse nook, are always stocked with the necessary supplies and ready for any customer needs.
Ensure the safety and cleanliness of our services by sterilizing jewelry and needle piercing instruments.

Studio Operations:

Follow state, federal, and CDC guidelines closely to ensure a sanitary and safe piercing experience.

Sales:

Ensure high-quality performance to support key studio metrics, including revenue growth, efficiency in piercing services (e.g., piercings per hour), increasing average order value, and boosting sales.
Educate customers on Rowan After Care, and the benefits of bringing home an extra pair of hypoallergenic, non-piercing jewelry to promote healing.

Reporting and Communication:

Quickly address and escalate operational concerns, ensuring clear communication with management and team members to implement solutions efficiently.

What you bring to the table:

Required Certifications: Active RN or LPN/LVN License.
Professional and engaging customer care approach.
Warm, friendly, team player with an entrepreneurial spirit.
Excited to create celebratory, memorable experiences for our customers.
Skilled in providing both technical and non-technical information to customers and community members.
Interest in working in a retail environment with sales goals.
Obsessive attention to detail.
Availability to work a flexible schedule, including during peak times such as holidays and weekends.
Open to all experience levels; newly licensed nurses are welcome. Additional training in pediatrics and/or ear piercing is a plus.
Dedicated to delivering exceptional service and maintaining a safe, clean environment for every customer.

Nurse Benefits & Perks:

Compensation: $24-49 per hour, consisting of $24 an hour base wage plus an estimated $25 per hour in tips once fully trained!
While Piercing Nurses keep 100% of earned tips, tips are customer-provided, are not guarenteed and can vary by location.
Ongoing training and career pathways to grow your nursing career at Rowan.
Paid accrued Vacation and Sick Time for full-time employees.
Medical/Dental/Vision Health Plans for full time employees.
Employee Assistance Program (EAP) Resources.
401k and Roth IRA Plans.
Generous employee discounts on our amazing products and services!
Team Member Referral Bonus plan for Studio positions.

About Us: Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses—and celebration to every guest with our joyful approach to piercings and jewelry. Our brick-and-mortar locations across the US also provide a long-overdue alternative to the standard mall piercing. At Rowan, we believe that every ear piercing is a milestone and it should be celebrated. We believe in “Piercing for All”.

Check us out on CNBC's How I Made It

Check us out on the TODAY Show on NBC — How 1 woman is reinventing the ear piercing experience (today.com)

How Rowan Has Created a New Pathway for Nurses

Important note: Rowan believes in teamwork, collaboration, and diversity. We know our team is stronger together and we commit to staying true to these values as we grow. In a remote setting, interviewing at Rowan may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! We are an equal opportunity employer and we encourage everyone to apply!

Rowan is an equal opportunity employer. All applicants will be considered for employment without regard to race, religious creed (including religious dress and grooming practices), color, national origin (including language use and possession of a driver's license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical disability, mental disability, medical condition, genetic information, registered domestic partner status, marital status, sex (including pregnancy), sexual orientation, gender, gender identity (including transgender identification), gender expression, age for individuals over forty years of age, military and veteran status of any person, or any other consideration made unlawful by federal, state, or local laws (“protected characteristics”).

About the company

Rowan provides ear piercing services performed by nurses, combining medical safety with fashion style. Customers choose from stylish earrings and receive piercings in a setting that emphasizes a safe, fun, and high-quality experience. The procedure works by having trained nurses perform the piercing with careful technique, and the shop also sells earrings and related products to generate extra revenue. Rowan stands apart from typical mall piercing by using medical professionals, focusing on safety, precision, and a personalized, memorable experience. Its goal is to offer a trustworthy, enjoyable piercing process and become the go-to choice for people seeking unique and well-executed ear piercings and fashionable earrings.

Company Size

201-500

Company Stage

Series B

Total Funding

$29.3M

Headquarters

New York City, New York

Founded

2019

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Simplify's Take

What believers are saying

Rowan is opening at Flatiron Crossing, Alderwood Mall, and Green Hills in 2026.
Modern Retail says Rowan is tracking toward $100 million revenue this year.
Claire's closures across the U.S. and UK create vacant mall demand for Rowan.

What critics are saying

BBB lists 20 complaints in three years, signaling service-quality and refund friction.
Indeed nurse reviews cite weak training, hostile customers, and erratic hours.
If nurse staffing tightens, Rowan's medical model collapses and mall expansion stalls.

What makes Hey Rowan unique

Licensed nurses perform every piercing, with a clinical standard and medical advisory board.
Rowan claims less than 1% adverse reactions versus 30% industry average.
The brand targets mall vacancies with a celebratory, hygiene-first piercing destination.

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Benefits

Health Insurance
Paid Vacation
Paid Sick Leave
Mental Health Support
401(k) Retirement Plan
401(k) Company Match
Employee Discounts
Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

2 year growth

What Now Media Group

Sep 15th, 2026

Rowan to open at Montgomery Village.

Rowan to open at Montgomery Village. Ear-piercing and jewelry studio is listed as coming soon at the Santa Rosa shopping center. Published Date: September 15, 2026, 4:43 PM EDT Rowan is preparing to open a new studio at Montgomery Village in Santa Rosa, adding its ear-piercing and jewelry concept to the shopping center. Montgomery Village lists Rowan as Coming Soon at 2415 Magowan Drive, Suite B6, according to the shopping center's tenant directory. The company's website describes Rowan as an ear-piercing studio and jewelry brand focused on providing piercing services in a studio setting. Licensed nurses perform its services, and the company says its approach is based on clinical standards developed with medical professionals. Rowan offers both device and needle piercing services, with available placements including lobes, upper lobes, helix, forward helix, flat, conch, and tragus piercings. The company also offers jewelry made from materials including 14-karat solid gold, gold vermeil, sterling silver, and titanium. Rowan's piercing services are available for different ages, with requirements varying depending on the kind of piercing. The company also provides aftercare guidance for customers following their appointments. The Montgomery Village location is among Rowan's studios listed across the country. An opening date for the new studio has not been announced publicly. Rowan's website also does not currently provide a specific opening date for the Montgomery Village location. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in San Francisco Maressa Omena is a diversity-thirsty journalist who believes every dish comes with a history worth telling. With more than a decade of experience in journalism,m podcasting, and digital communications, she focuses on uncovering the people and stories behind the headlines and the menus. A thrift shopper of vintage cookbooks and a former catering professional, her connection to food goes beyond writing: it's shaped by a deep appreciation for the craft and community of the industry. She is inspired by the stories that turn meals into moments of connection. Outside of work, she enjoys traveling and exploring cultural diversity in search of new flavors and perspectives.

Premier Media Group

Aug 13th, 2026

Nurse technician-staffed ear-piercing studio set to open at Alderwood Mall.

Nurse technician-staffed ear-piercing studio set to open at Alderwood Mall. Rowan, a mom-founded ear-piercing company, is opening a studio at Lynnwood's Alderwood Mall on Aug. 15. The location is Rowan's second studio in Washington - the other is in Bellevue - and is part of the company's growing network of more than 100 U.S. locations. All of Rowan's piercing technicians are licensed nurses, and every piercing is treated as a medical procedure. The company says its clinical approach, formal training standards, and hygiene practices are intended to make ear piercing a safer experience and have achieved an adverse reaction rate of less than 1%. The Alderwood Mall studio will offer Rowan's signature piercing experience alongside its selection of hypoallergenic jewelry. "I wanted a place that was celebratory, safe, clean, but intentionally about ear piercing," founder Louisa Schneider told 425 in May of the desires that led to Rowan's founding. "It wasn't a jewelry story, it wasn't a tattoo parlor - it was an ear-piercing destination."

Davidson County Source

Jul 14th, 2026

Rowan ear piercing studio coming soon to The Mall at Green Hills.

Rowan ear piercing studio coming soon to The Mall at Green Hills. July 14, 2026 Rowan, a modern ear piercing studio known for combining medical expertise with an elevated customer experience, is opening at The Mall at Green Hills. More Local Living News The new location marks Rowan's second studio in Tennessee and its first in Nashville. You can find the studio on the lower level of the mall next to Warby Parker. While an exact opening date has not been announced, appointments can now be scheduled online here. Rowan has more than 100 studios nationwide and is known for offering ear piercings performed exclusively by licensed nurses, as well as hypoallergenic earrings. Rowan was founded by Louisa Serene Schneider, who serves as the company's founder and CEO. The brand has built its reputation around clinical training, safety standards and a customer-first approach. According to its Rowan Clinical Piercing Standard(R), the company reports an adverse reaction rate of less than 1%, compared with the industry average of 30%. The Nashville studio brings Rowan's approach to ear piercing to a new community, offering an experience designed to feel safe, thoughtful and milestone-worthy.

New Orleans CityBusiness

Oct 13th, 2025

Rowan Piercing opens at Lakeside Shopping Center

Rowan Piercing opens at Lakeside Shopping Center. * Rowan Piercing opens Oct. 11 at Lakeside Shopping Center in Metairie. * All piercings performed by licensed nurses using medical-grade methods. * Studio offers hypoallergenic jewelry made from gold, titanium, and stainless steel. * Opening aligns with Lakeside's retail expansion featuring top lifestyle brands. A nurse-led ear piercing studio offering a medical-grade approach to body jewelry has opened at Lakeside Shopping Center. After being announced in July, Rowan Piercing officially opened October 11 in the Restoration Hardware wing of the Metairie mall, expanding the center's growing lineup of fashion and wellness brands. The New York-based company, founded and led by women, is known for performing ear piercings exclusively by licensed nurses using hand-pressurized devices or single-use hollow needles - never piercing guns. The company emphasizes safety and precision through its proprietary Clinical Piercing Standard and uses only hypoallergenic materials such as 14k gold, titanium, and surgical-grade stainless steel. "Rowan's unique blend of safety, style, and celebration creates a one-of-a-kind experience that we know our guests will love," said Lisa Manzella, general manager of Lakeside Shopping Center. The addition of Rowan comes as Lakeside continues to expand its retail offerings. The shopping center recently welcomed brands such as Alo, Mango, and Garage. Anthropologie and Vuori are set to open later in 2025, part of Lakeside's broader push to introduce in-demand lifestyle and wellness concepts to the Greater New Orleans market. Rowan operates studios across the U.S. and markets itself as a safe, celebratory destination for first-time piercings and milestone moments. Backed by a medical advisory board, the brand has positioned itself as a health-conscious alternative to traditional mall piercing options, offering jewelry designed in-house to minimize irritation and promote healing. Lakeside Shopping Center, Louisiana's largest retail destination, spans 1.2 million square feet and features more than 100 stores, including anchors Dillard's, Macy's, and J.C. Penney. The center serves shoppers across the New Orleans area and Gulf Coast region. More information about Lakeside Shopping Center is available at www.LakesideShopping.com.

Pittsburgh Post-Gazette

Mar 28th, 2024

A piercing company that uses certified nurses is coming to Ross Park Mall

New York City-based Rowan, which provides ear piercings from certified nurses and uses hypoallergenic jewelry, will open a shop this summer at the Ross Park Mall.

Hey Rowan

Piercing Studio Nurse

About the job