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Zeno Group

Global, data-driven communications and PR agency

Manager, Analytics

Data AnalysisPosted on Nov 11
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 5 years of experience in analytics, measurement, reporting, marketing analytics, communications analytics, or a related field.
  • At least 3 years of experience supporting digital, paid media, public relations, or integrated communications measurement programs.
  • Experience developing measurement frameworks, analyzing performance data, and translating findings into actionable business recommendations.
  • Strong analytical and problem-solving skills, including experience working with qualitative and quantitative datasets.
  • Advanced proficiency in Microsoft Excel, including pivot tables, lookup functions, complex formulas, and data analysis techniques.
  • Experience with analytics, business intelligence, and visualization tools such as Tableau, Looker Studio, Power BI, or similar platforms.
  • Familiarity with analytics and intelligence platforms such as Google Analytics, Adobe Analytics, Muck Rack, Meltwater, NewsWhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similarweb, or comparable tools.
  • Strong communication and presentation skills, including the ability to explain complex concepts and data findings to varied audiences.
  • Ability to manage multiple projects, meet deadlines, and maintain high standards of data quality and accuracy.
  • Experience collaborating with cross-functional stakeholders and building strong client relationships.
  • A curious, proactive, and solutions-oriented approach, with an interest in using data to answer business questions and drive continuous improvement.

Responsibilities

  • Partner with clients and internal teams to understand business objectives, develop measurement strategies, define key performance indicators, and establish frameworks for evaluating communications and marketing performance.
  • Lead monthly, quarterly, and ad hoc reporting initiatives, transforming complex qualitative and quantitative data into actionable insights and recommendations.
  • Guide analytics discovery conversations, communicate findings to technical and non-technical audiences, and present insights to support business decisions, including those of executive and C-suite stakeholders.
  • Continuously improve reporting methodologies, measurement approaches, and analytics capabilities to better answer client business questions and enhance program effectiveness.
  • Support new business opportunities through analytics-driven audits, research projects, measurement planning, and data analysis that demonstrate strategic value to prospective clients.
  • Build relationships with clients, vendors, and internal stakeholders to deliver integrated analytics solutions and client service.
  • Manage analytics projects from initiation through delivery, mentor junior team members, and help advance analytical best practices across the team.

Desired Qualifications

  • Experience with B2B and consumer marketing analytics.
  • Experience supporting new business initiatives, competitive audits, or analytics-based growth opportunities.
  • Experience mentoring analysts or contributing to team development initiatives.
  • Interest in emerging analytics technologies, artificial-intelligence-enabled workflows, and evolving measurement methodologies.

About the Company

Zeno Group

Global, data-driven communications and PR agency

Zeno Group is a global, integrated communications agency that started in public relations and now offers a wide range of services, including public relations, digital marketing, content creation, and brand strategy, for brands across consumer goods, technology, healthcare, and financial services. The company helps clients by using data-driven storytelling and creative strategies to solve business challenges and strengthen brand and corporate reputation, often exploring new media platforms like TikTok to reach audiences. Its business model is service-based, charging clients via project-based fees or retainers. Zeno Group differentiates itself through a fearless pursuit of the unexpected and a focus on delivering measurable results, aiming to deliver real business impact for brands and organizations.

Company size
501-1,000
Company stage
Seed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1998

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