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Betsson Group

Online casino, sportsbook, and gaming operator

Sportsbook Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeMaltaNo salary listedIn-person

About the Job

Requirements

  • At least 4 years of experience in sportsbook, ideally in commercial, promotions, proposition, product, or operations roles.
  • Demonstrable experience developing, managing, and evaluating customer-facing sportsbook promotions.
  • Strong sportsbook and trading literacy, including understanding of odds, margins, pricing, markets, and sportsbook profitability.
  • Strong knowledge of the Greek sports and betting market, customer behaviour, sporting events, and competitive landscape.
  • Ability to evaluate performance, identify opportunities, and make data-informed decisions.
  • Ability to translate commercial opportunities into actionable initiatives and coordinate execution across multiple teams.
  • Fluent written and spoken English.
  • Native Greek language proficiency.

Responsibilities

  • Develop and optimise the sportsbook proposition for the Greek market, ensuring the offering remains competitive, relevant, and commercially effective.
  • Plan, develop, execute, and evaluate open-to-all sportsbook promotions to drive engagement, turnover, and profitability.
  • Own the Greek sportsbook promotional calendar and plan and execute site-wide campaigns around key sporting events and commercial opportunities.
  • Develop and optimise sportsbook promotional mechanics, balancing customer appeal, competitiveness, engagement, and profitability.
  • Evaluate promotional performance and return on investment, identifying opportunities to improve campaign effectiveness and commercial results.
  • Collaborate with Trading to monitor odds competitiveness, market coverage, margins, and the overall sportsbook offering for the Greek market.
  • Monitor the Greek sports betting market and competitors, identifying opportunities to improve promotions, product, and proposition.
  • Work with Product and Tech to test new functionalities, evaluate existing features, and recommend improvements to the sportsbook experience.
  • Collaborate with Marketing, CRM, and Compliance to coordinate campaign execution, communications, and promotional requirements.
  • Analyse and report on sportsbook performance, including turnover, net gaming revenue, active players, promotional costs, and key commercial initiatives.

About the Company

Betsson Group

Online casino, sportsbook, and gaming operator

Betsson Group runs online gambling services across 20+ brands, offering casino, sportsbook and other games licensed in 22 countries. It operates on a proprietary platform that powers the core customer experience and supports brands like Betsson, Betsafe, Nordicbet, and CasinoEuro. Each brand provides gaming products through the same platform, with a focus on delivering a seamless user experience under licenses across Europe, South America, North America, and Central Asia. Compared to its competitors, Betsson Group emphasizes scale, a multi-brand strategy, and responsible operations, backed by memberships in industry groups (EGBA, ESSA, G4) and a broad geographic footprint. The company's goal is to deliver the best customer experience in the industry by offering regulated gaming responsibly across its licensed markets.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Stockholms kommun, Sweden
Founded
1963

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