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Netcore joins hands with GlobalPay for Real-Time Customer Connections. Netcore has partnered with WSFx Global Pay Ltd. (GlobalPay) to transform customer engagement by bringing omnichannel marketing automation and a Customer Data Platform (CDP) together on a single platform. The partnership aims to help GlobalPay connect customer data, marketing channels and sales activity, allowing the company to respond to customer intent in real time and create more relevant interactions across the customer journey. GlobalPay, which has more than four decades of experience in forex and remittance services, serves travellers, students and corporate customers across India. Its business involves highly time-sensitive customer needs, including purchasing foreign currency, funding overseas education, reloading forex cards and making international transfers. As part of the transformation, Netcore has brought more than a dozen customer engagement channels onto a unified platform, covering email, SMS, WhatsApp, RCS, app and web push notifications, in-app messaging, web messages, nudges and custom audiences across major digital platforms. This enables GlobalPay's marketing team to create, manage and measure campaigns from a single interface. The implementation also combines customer and business data from multiple sources. Information related to currency orders, forex cards, remittances and leads is integrated with real-time customer activity, allowing GlobalPay to understand customer behaviour and respond while intent is still active. The platform enables behaviour-based customer journeys for situations such as customers starting a currency order without completing payment, abandoning a remittance, checking exchange rates or logging into the platform without taking further action. These triggers allow GlobalPay to deliver more timely and contextually relevant communication. Another key element of the partnership is the integration between customer engagement and sales. Leads generated from customer actions can be sent directly to GlobalPay's CRM, enabling its Inside Sales team to follow up while the customer's requirement is still relevant. The company is also transitioning this closed-loop process from Zoho to Salesforce. The partnership has additionally helped GlobalPay consolidate its transactional and promotional communications across email, SMS and WhatsApp, while creating a foundation for more personalised experiences for different customer groups, including students, travellers and corporate clients. Niraj Shetty, AGM Marketing & Communication, GlobalPay, said, "Over the past few months, we've been through a major customer-engagement transformation, implementing omnichannel marketing automation and a Customer Data Platform. Through every challenge, the Netcore team stood by us with patience, expertise, and genuine commitment. Great platforms help. Great people make it happen." Radhika Mathur, Digital Brand Head, GlobalPay, said, "Our data, our channels, and our sales team were all doing good work in separate rooms. Putting them on one platform meant we could finally act on a customer's intent while it was still live, a rate check in the morning becoming a conversation the same day, not a follow-up next week." Nistha Mishra, Marketing Executive, GlobalPay, said, "The difference shows up in everyday work. We build a campaign across a dozen channels from one panel, watch how customers respond, and change it ourselves. Nothing waits in a queue, and nothing gets lost between systems." Kalpit Jain, CEO, Netcore, said, "Forex and remittance is a business of moments. A customer checking a rate or starting a transfer is telling you exactly what they need, and that window closes fast. What we built with GlobalPay brings their data, their channels, and their sales team onto one platform so that intent turns into a conversation the same day, not a follow-up next week. That's the shift from marketing automation to agentic engagement, and we're proud to be GlobalPay's partner in it." Through the partnership, Netcore and GlobalPay are demonstrating how unified customer data, omnichannel engagement and real-time sales connectivity can help businesses move from traditional marketing automation towards more responsive and intent-driven customer engagement. Send news announcements/press releases to: [email protected]

Cornerstone expands Public Affairs and Strategic Communications Team with three new strategists in georgia, Oklahoma and South Carolina. Expert communicators Shelby Forrest, Cameron Jenkins and David Ramsey join the firm. WASHINGTON, D.C., September 3, 2026 - Cornerstone Government Affairs (Cornerstone), an employee-owned, bipartisan government affairs firm, announced today that it has expanded its Public Affairs and Strategic Communications Team with the addition of three new strategists. Shelby Forrest and Cameron Smith Jenkins join the firm as Vice Presidents, and David Ramsey joins as an Associate. "Shelby, Cameron and David each bring strong public affairs and strategic communications experience that will further enhance our ability to provide on-the-ground support to clients across the country," said Cornerstone President Campbell Kaufman. "Their backgrounds in corporate communications, advocacy campaigns, media engagement and policy-focused messaging will further strengthen the firm's mission to provide strategic, bipartisan services." Shelby Forrest will serve as a Vice President in Cornerstone's Oklahoma office. In this role, she will support clients' strategic communications efforts, with a particular focus on the financial and retail sectors. Prior to Cornerstone, Forrest served as Manager of Communications at Global Payments, where she led a team of communications specialists responsible for executing programs across customer, partner and sales audiences. She also developed communication strategies and content plans supporting product launches, executive communications and business priorities while collaborating closely with cross-functional teams and senior leadership. Forrest previously spent more than four years with Heartland, where she developed and executed communication plans for employees, clients, partners and prospects; managed product and customer communications; and partnered with executive leadership to support corporate messaging and strategic initiatives. Earlier in her career, Forrest held marketing roles with 7-Eleven Stores and Varsity Spirit. "I'm excited to join the Cornerstone team, continuing my work with clients and leaders across Oklahoma while expanding my reach to clients nationwide," said Forrest. "I've always believed that strong communication is what turns good ideas into real results, and I look forward to bringing that approach to Cornerstone's clients." Cameron Smith Jenkins will serve as a Vice President in Cornerstone's South Carolina office. She brings extensive experience in public affairs, strategic communications, advocacy, and government relations to the firm. Jenkins previously served as a Vice President at The Herald Group, where she developed and managed multifaceted advocacy campaigns for clients across industries, including healthcare, transportation, legal reform and technology. She led a portfolio of client accounts, provided senior-level strategic direction, managed client relationships and teams, and developed advocacy strategies incorporating grassroots and grasstops engagement. Prior to The Herald Group, Jenkins served as a Legislative Correspondent for Congressman William Timmons (R-SC). Her policy portfolio included healthcare, Social Security, Medicare, Medicaid, judiciary, environment and other key legislative issues. She also previously worked with the House Committee on Oversight and Government Reform and interned in the office of Senator Lindsey Graham (R-SC). "I'm excited to bring my public affairs experience in Washington, D.C., home to South Carolina. This is an exciting time for clients across the state, and I look forward to working with Cornerstone to help meet their communication and advocacy needs," said Jenkins. David Ramsey will serve as an Associate in the firm's Atlanta office. Prior to Cornerstone, Ramsey served as an Associate at The Herald Group, where he developed policy-focused communications materials, including press releases, guest columns, social media content and messaging briefs for clients across the biopharmaceutical, defense tech, financial services and insurance sectors. He also worked closely with reporters to place earned media and collaborated with internal and external stakeholders to advance client advocacy efforts. Cornerstone's Public Affairs & Strategic Communications team helps organizations build support, navigate policy and reputational challenges, and drive outcomes that advance business and public policy objectives. As a bipartisan team with deep experience at the federal, state and local levels, Cornerstone develops integrated public affairs strategies that align communications, stakeholder engagement, and advocacy efforts to advance clients' priorities. Since its founding in 2017, Cornerstone Public Affairs has grown to serve clients across the country. About Cornerstone. Cornerstone Government Affairs, Inc. is a bipartisan, employee-owned, public affairs firm with more than 225 professionals with offices spanning from coast to coast. Through its federal and state government relations; strategic communications; political action committees; grant consulting and advisory services, Cornerstone represents a diverse group of clients from myriad industries and sectors and maintains expertise in a wide range of issue areas, including agriculture, cyber security, defense, education, energy, health, homeland security, international affairs, tax policy, telecommunications and transportation and infrastructure. Media contact. Abby Darwin [email protected]