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Ogilvy

Global agency delivering advertising, marketing, PR

Influence Strategist

Brand & Creative MarketingPosted on Nov 12
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • Between 3 and 5 years of experience in strategic Influencer Marketing, Digital Strategy, or Strategic Public Relations roles at an agency.
  • Ability to connect influencer marketing with corporate or brand narratives and Public Relations.
  • Ability to translate data, metrics, and industry tools into creative concepts and stories with business impact.
  • Sound judgment to evaluate proposals, validate talent selections, and ensure quality without day-to-day operational management.
  • Knowledge of social platforms and applicable advertising regulations and self-regulatory codes for content creators.
  • Ability to lead strategic projects independently and decisively.
  • Adaptability across sectors such as FMCG, beauty, technology, and lifestyle, and across varying work rhythms.
  • Excellent client presentation skills and ability to collaborate across teams.
  • Native or bilingual Spanish and fluent English at C1 level.

Responsibilities

  • Design high-level influence frameworks and strategies that integrate with Public Relations, social media, paid media, and brand activations.
  • Develop and lead strategic influencer-marketing proposals for pitches and new-business competitions.
  • Develop annual always-on strategic roadmaps and conceptual frameworks for major special projects.
  • Define strategic casting criteria, including profiles, affinity, brand safety, and representation, and supervise and validate profile proposals from operational teams or partner agencies.
  • Generate concepts, narratives, and innovative creator dynamics with the creative team to guide content aligned with brand objectives.
  • Ensure activations follow the defined strategy and comply with applicable legal requirements for influencer advertising and transparency.
  • Define key performance indicators and attribution or impact models; supervise results reports and derive strategic client insights and learnings.
  • Advise account directors, creative directors, and agency Public Relations teams as the agency's strategic influence reference.
  • Identify emerging creator-economy and platform trends and translate them into strategic client opportunities.

About the Company

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Ogilvy

Global agency delivering advertising, marketing, PR

Ogilvy is a global advertising, marketing, and public relations agency that helps brands create and manage their identity and experiences. It combines brand design, experiential marketing, storytelling, and media execution across campaigns, digital marketing, PR, and consulting, with revenue from creative and strategic fees as well as media placements and performance-based commissions. Compared with competitors, Ogilvy offers a wide, integrated set of capabilities and a long-standing global presence to deliver cohesive brand solutions across channels. Its goal is to help clients grow their business and build lasting brand loyalty through well-crafted brand experiences and narratives.

Company size
10,001+
Company stage
Acquired
Total funding
$864M
Headquarters
New York City, New York
Founded
1948

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