Industry Strategy Specialist
About the job
- Three to five years of experience in proposal management, industry strategy, marketing, or a related client-facing role.
- Strong writing skills and experience producing clear and persuasive proposal or marketing content.
- Organization and attention to detail, with the ability to manage multiple submissions at once.
- Interest in building deep knowledge of consumer industries and the data and martech landscape.
- Comfort coordinating input across teams and holding contributors to deadlines.
- Critical thinking and communication skills.
- A bachelor's degree or equivalent work experience.
- Manage the end-to-end response process for RFIs and RFPs across the consumer industry team.
- Maintain and improve the content repositories that support proposal responses.
- Partner with Portfolio Strategy, Product, Strategic Advisors, Sales, Marketing, and Delivery teams to develop industry positioning, support strategic opportunities, and produce accurate client-facing messaging.
- Build industry-specific knowledge across retail, QSR, and sports over time.
- Support the broader industry strategy team with research, materials, and analysis.
- Track submission outcomes and feed lessons learned back into the response process.
- Grow into deeper industry strategy work as knowledge and scope expand.
About the company
Acxiom collects, analyzes, and sells consumer and business information to support targeted advertising and marketing services. Its offerings center on data management and audience targeting, including data onboarding through its LiveRamp unit, which connects online data with offline identities. After selling its core Marketing Solutions division to IPG in 2018, Acxiom now operates as a standalone division within IPG and focuses on data-driven marketing, identity resolution, and data services for advertisers. Unlike many competitors, Acxiom combines long-standing data assets with modern identity-driven activation through LiveRamp, enabling marketers to reach and measure audiences across channels. The company’s goal is to help advertisers plan, reach, and evaluate campaigns by using accurate, connected customer data across digital and offline environments.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$2.3B
Headquarters
Conway, Arkansas
Founded
1969
Get referred to Acxiom
See people who can refer or advise you
Simplify's Take
What believers are saying
- July 2026 Digital Recognition lifted site conversion 10% and recognition up to 50%.
- July 2026 Identity Boost cuts 18-month projects to weeks, accelerating enterprise sales.
- June 2026 Databricks and July 2026 Salesforce partnerships expand distribution across AI marketing stacks.
What critics are saying
- Texas data-broker registration and Virginia consumer suits keep privacy litigation active in 2026.
- FTC, state attorneys general, or new state privacy laws can cripple data-broker monetization.
- Omnicom integration makes Acxiom dependent on one parent; platform changes can marginalize it quickly.
What makes Acxiom unique
- Real ID links 2.6 billion verified IDs into Omnicom’s Omni platform.
- Acxiom embeds identity inside Databricks Marketplace, Salesforce Data 360, and Nexxen Discovery.
- Its privacy-first, zero-copy architecture keeps client data in place, not Acxiom systems.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Remote Work Options
Paid Vacation
Flexible Work Hours
Wellness Program
Mental Health Support
Conference Attendance Budget
Family Planning Benefits
Fertility Treatment Support
401(k) Retirement Plan
401(k) Company Match
Growth & Insights and Company News
6 month growth
-7%1 year growth
-7%2 year growth
-7%05 Oct 2026 CBC names VP of finance. CONWAY - Central Baptist College is pleased to announce the appointment of Kevin Newton to serve as the institution's Vice President for Finance, effective Oct. 1. Newton brings more than three decades of corporate finance experience and a background in Christian ministry operations to the College's executive leadership team. After a 25-year career at Acxiom Corporation, Newton spent time at Centennial Bank and other local industries. Most recently, he directed business operations for Renewal Ranch, a Christ-centered ministry near Conway. "Kevin's experience in both corporate finance and Christian ministry makes him a strong addition to our leadership team," said CBC President Dr. Jeremy Langley. "He understands the importance of sound financial management and the mission those resources support. I am excited to welcome him to CBC and look forward to working alongside him." In his new role, Newton will lead the college's financial operations, working with Langley and other college leaders to guide budgeting, financial planning, and responsible stewardship of CBC's resources. He will also oversee the offices of Human Resources, Information Technology, and Physical Plant. "I'm excited about the opportunity to combine my professional experience with my Christian faith in service to Central Baptist College, and am assured of the continued success of the institution's mission," Newton said. "I'm honored to serve in this role and commit to steward every resource with integrity and ensure that the college is positioned to fulfill its Christ-centered mission for generations to come." A longtime Greenbrier resident, Newton and his family have attended Antioch Baptist Church in Conway for more than 15 years.Central Baptist College is a private Christian college owned and operated by the churches of the Baptist Missionary Association of Arkansas. For more information, visit cbc.edu.
NEW report recognizes OMNICOM MEDIA as the leading MEDIA management network by billings and industry share. Jul 29, 2026, 09:00 ET OMD Tops the Agency Ranking with $35.1 Billion in Billings and 10% Share NEW YORK, July 29, 2026 /PRNewswire/ - A new report from the Research Company Evaluating the Media Industry (RECMA) reinforces Omnicom Media's leadership position following the integration of Omnicom and IPG's media operations in November 2025. According to the recently published RECMA 2025 Overall Activity Volume (OAV) report, the Omnicom Media - an Omnicom (NYSE: OMC) Connected Capability - is now the largest global media management network, with $107.3 billion in billings ($20 billion + ahead of its nearest competitor), representing 30.1% of the global media agency market. The report also reveals Omnicom Media leads in overall activity volume across North America, EMEA and LATAM. Published annually, The RECMA Overall Activity Volume report ranks media organizations based on total managed activity volume across traditional and non-traditional media investments (which includes online paid media and fee-based activity on digital, data & analytics, content, marketing, and sponsorships) in 54 countries, providing one of the industry's most comprehensive assessments of global media market scale and competitive position. A Historic Event Describing the combination of Omnicom and IPG as a "historic event" that has reshaped the global media agency landscape, RECMA looks beyond scale alone in offering proof points for Omnicom Media's leadership, highlighting the enhanced capabilities of the AI-enable Omni Intelligence Platform through the integration of Acxiom's identity and data assets and Flywheel's commerce expertise. Together, these capabilities enable clients to connect planning, activation, measurement, and optimization across channels while benefiting from the scale, intelligence, and specialist expertise of the industry's largest media organization. Commenting on the report, Omnicom Media CEO Florian Adamski said, "Scale matters only to the extent that it creates better outcomes for our clients. Beyond billings, our leadership position reflects the investments we've made in bringing together the industry's strongest talent, technology, data and commerce capabilities into a single connected organization that can translate unprecedented scale into disproportionate growth for the world's leading brands - helping them make smarter decisions, move faster and unlock opportunities others can't." OMD Again Tops the Agency Ranking The report also reaffirmed the strength of Omnicom Media's agency portfolio, with OMD retaining its position as the world's largest individual media network with $35.1 billion in activity volume and a 9.9% global market share. OMD also secured the #1 ranking across North America and EMEA, as well as in the top five European advertising markets (UK, Germany, France, Spain, and Italy), the Nordics and Central & Eastern Europe. RECMA also highlighted the continued momentum of PHD, which delivered strong growth and gained share in both APAC and LATAM; while Hearts & Science has increased its billings by +27% over the three-year period covered in the report, making it one of the fastest growing brands among the 16 global agency networks included in the ranking - momentum that will be an asset to the new enterprise that will launch next month when Hearts & Science and Omnicom Media agency Mediahub come together to create a new agency brand. The RECMA report arrives as Omnicom Media also leads all Big Five global media management groups in new business performance, with more than $3 billion in year-to-date billings awarded from major wins and retentions including Adidas, Delta Air Lines, Dyson, IBM, Subway and Uber - a performance that further underscores how the new network's unique advantages in scale, data &technology, identity, commerce, and talent are translating into sustained client confidence and marketplace growth. ABOUT OMNICOM MEDIA Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $75.6 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio identity, commerce, and intelligence assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; core Omnicom Integrated Media offerings Acxiom, the world's premier identity solution, and the Flywheel digital commerce practice; and specialty services across the cloud consulting, creator, financial, healthcare, and sports & entertainment categories. For more information visit omnicommedia.com SOURCE Omnicom Media Group
Acxiom launches industry-first Identity Boost solution. Acxiom, the connected data and technology foundation for the world's leading brands, announced the launch of the Identity Boost Accelerator powered by Real ID. This new solution brings together Salesforce's Data 360 and Acxiom's identity resolution to securely connect fragmented identity signals and enrich customer profiles with verified data and insights while maintaining privacy and security. The Identity Boost Accelerator connects customer data that already lives in brands' systems and enriches it with verified insights to create a complete customer view. Instead of relying on costly custom projects that can take 18 to 24 months to build, the accelerator empowers brands to deploy in weeks. It uses a secure, zero-copy architecture that keeps customer data in place rather than moving it between systems. Brands immediately see higher audience match rates, better personalization, accurately measured campaigns, and an AI-ready customer foundation. Accelerating first-party data strategies. "Brands are increasingly turning to first-party data strategies to power personalization and engagement," said Sean Muzzy, Global President at Acxiom. "The Identity Boost Accelerator makes this transition faster by delivering the identity enrichment needed to build clean, activated audiences and underpins our strategy of making Real ID available when and where clients need it." Bringing together Acxiom Real ID and Salesforce Data 360. The Identity Boost Accelerator combines Acxiom's Real ID with Salesforce Data 360 to help organizations securely unify fragmented customer identities while supporting privacy-first data management. "This accelerator exemplifies how Acxiom and Salesforce help customers extract maximum value from their data investments," said Rekha Srivatsan, CMO, Data 360 at Salesforce. "94% of business leaders believe they aren't fully leveraging the value of their data, and without clean, complete customer identities, brands can't fully realize the potential of their martech ecosystems. By combining Acxiom's Real ID with Salesforce Data 360 and leveraging supporting partners, we're making it easier for enterprises to build privacy-enhancing, AI-ready customer foundations." To share your insights, please write to ABM at [email protected]
Acxiom Recognized as a World's Top Disability Inclusive Business July 27, 2026
Nexxen and Acxiom deepen partnership, expanding omnichannel audience intelligence offering. Nexxen International Ltd. Pairing Acxiom's trusted consumer data with Nexxen Discovery's real-time insights designed to improve audience reach and performance NEW YORK, July 21, 2026 (GLOBE NEWSWIRE) - Nexxen, the advertising technology platform powered by unique data and media, today announced an expansion of its partnership with Acxiom - a part of Omnicom Media Group - introducing Acxiom's trusted audience data into Nexxen's proprietary insights tool, Nexxen Discovery. By combining Acxiom's privacy-aware consumer intelligence - including interest, purchase and household-level insights - with Nexxen Discovery's contextual, behavioral and viewership signals, the companies are enabling advertisers to refine audiences and extend reach across verticals and channels. As consumer journeys become increasingly fragmented and signal loss accelerates, advertisers are under growing pressure to maintain relevance and addressability. By enriching Acxiom's robust data with real-time intent from Nexxen Discovery, brands can create a more unified and continuously refreshed view of consumer behavior across the funnel. The newly expanded data offering creates audiences that reflect what consumers are interested in and engaging with in real time. These audiences can then be applied across Nexxen's platform to power more precise strategies - designed to improve full-funnel performance, from planning through to conversion. "Advertisers don't just need more data - they need data that drives outcomes across the funnel," said Karim Rayes, Chief Product Officer, Nexxen. "Bringing Acxiom's insights into Nexxen Discovery allows us to give advertisers a more dynamic understanding of their audiences - enabling them to move beyond static targeting, uncover opportunities for incremental reach and activate more relevant, adaptive campaigns across screens." "As marketers look to better understand and engage their audiences, the ability to seamlessly discover and activate high-quality data has never been more critical," said Martin Wexler, EVP of Product Revenue and Partnerships, Acxiom. "Our integration with Nexxen's Discovery tool brings Acxiom's privacy-first data directly into the planning workflow - empowering brands to identify, refine and activate audiences with greater speed and confidence, and deliver results. This collaboration enables more informed decision-making and more precise audience strategies, ultimately driving stronger performance across the customer journey." About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core, we meet the demands of today's converging media landscape with exclusive audience intelligence, automation and expertise.