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The Shipyard

Data-driven marketing agency for brand growth

Public Relations Senior Account Executive

Full-TimeUpdated on 10/17/2026
$70k - $85k
Senior
South Carolina, USA
RemoteMust live in South Carolina. Travel as needed for clients, including possible international travel.
Growth & MarketingPR & Communications
No H1B Sponsorship

About the job

Requirements
  • Five to seven years of communications experience in the travel industry; agency experience is preferred.
  • Established national travel and lifestyle media relationships, with the ability to develop new relationships using traditional and digital tools.
  • Proficiency in Associated Press Style.
  • Previous experience coordinating media familiarization tours and/or desk-side tours.
  • Strong writing skills and attention to detail.
  • Regular use of social media tools and experience integrating social media into public relations programs.
  • Proficiency using Cision, Muck Rack, news wires, and Microsoft applications.
  • A current passport and willingness to travel as needed for clients.
  • Must be authorized to work in the United States without visa sponsorship.
  • Ability to spot trends in the travel and tourism industry.
Responsibilities
  • Support daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties.
  • Contribute 60 percent of time to proactive media relations and influencer programming.
  • Plan, implement, and manage client media tours and in-destination media visits.
  • Assist with planning and conduct media familiarization tours, which may include international travel.
  • Execute for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs.
  • Understand and prioritize each client's objectives and anticipate needs in advance.
  • Write client collateral, including news releases, media alerts, photo captions, media pitches, biographies, and fact sheets.
  • Brainstorm fresh story angles and proactively pitch them to relevant media.
  • Develop and maintain relationships with journalists and social media influencers.
  • Stay updated on social media trends and recommend how clients can best use social media channels.
  • Assist with preparing meeting agendas, notes, and reports.
  • Assist with account budgets, resources, and deadlines.
  • Assist with client relations through meetings, conference calls, events, and general contact.
  • Stay abreast of relevant industry news and trends.
  • Act as the first reviewer of materials prepared by Junior Account Executives and Account Associates.
Desired Qualifications
  • Experience working in the travel and tourism industry is preferred.
  • Agency experience is preferred.

About the company

The Shipyard provides marketing and advertising services focused on performance-driven brand building and relationship engineering for a wide range of clients. It designs and runs strategic campaigns by combining data analytics, creative storytelling, and innovative technology to drive brand loyalty and market results, with ongoing execution and optimization. The company stands out through a people-first culture that prioritizes personal development, mental health, and diversity, which it links to higher-quality service and client satisfaction. Its goal is to deliver measurable results by strengthening brands and boosting market performance through data-informed marketing and strong client relationships.

Company Size

201-500

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$161M

Headquarters

Columbus, Ohio

Founded

2002

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Simplify's Take

What believers are saying

  • February 2026 FancyAI deployment already informs integrated scopes for select clients.
  • The Shipyard reported 2025 billings near $350 million and about 400 professionals.
  • September 2026 posts show continued thought leadership on conversational AI and measurement.

What critics are saying

  • Integration across The Shipyard, Fahlgren Mortine, TURNER, and TinyWins can dilute culture by 2026.
  • Alaris Equity's follow-on capital in 2024 creates pressure for faster growth and liquidity.
  • AI search platforms and holding-company agencies can commoditize services, crushing margins within 18 months.

What makes The Shipyard unique

  • The Shipyard's 2025 Collective unifies paid, earned, and owned media under one roof.
  • FancyAI investment in February 2026 gives clients proprietary AI discovery tooling first among agencies.
  • Fahlgren Mortine and TinyWins acquisitions expand PR, media buying, and AI creative depth.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Flexible Work Hours
  • Remote Work Options
  • Paid Holidays
  • Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

16%

2 year growth

16%
Little Black Book (LBB)
Oct 20th, 2026
The Shipyard says all aboard the holiday nostalgia Express for Ohio Lottery's Scratch-Off campaign.

The Shipyard says all aboard the holiday nostalgia Express for Ohio Lottery's Scratch-Off campaign. The spot follows a train carrying Scratch-Offs through a snowy landscape before revealing two adults playing the games beside the elaborate trainset Editorial Series Campaigns and creative work from across the globe, all in one place. The Shipyard brings holiday nostalgia to life for the Ohio Lottery. 'Spreading Fun' introduces six new holiday Scratch-Off games through a campaign that combines the familiar magic of a model trainset with a playful, distinctly Ohio story. The campaign will be running through December 27, 2026 in the state of OH. Handcrafted production gives the campaign its distinctive character. The Shipyard partnered with Loud Cloud, a production company known for stop-motion work, and a team of artists and fabricators to transform a common model train into the 'Ohio Lottery Express.' Miniature Ohio landscapes, detailed cityscapes, varied lenses, driving music, and practical snow effects create an immersive holiday world that keeps the magic in-camera. A nostalgic holiday world delivers a fresh creative reveal. The spot follows a train carrying Scratch-Offs through a snowy landscape before revealing two adults playing the games beside the elaborate trainset. The final twist: the "snow" blanketing Ohio represents Scratch-Off shavings, bringing the idea of 'Spreading Fun' to life. The creative reflects a deliberate choice to pursue classic, enduring storytelling. Drawing inspiration from holiday specials and Christmas mornings around a trainset, The Shipyard embraced tactile craftsmanship at a time when AI and digital effects are increasingly part of creative production. The ambition was to create something memorable, iconic, and rooted in the Ohio Lottery's longstanding association with fun. An integrated rollout carries the idea across the holiday season. The campaign spans broadcast and online video, radio, digital out-of-home, digital, social, in-store signage, and a landing page. Two versions support its extended run: an October-November spot that transitions from fall to winter and a December version set entirely in winter. A collectible extension turns the campaign into a holiday keepsake. A limited-edition series of 100 ornaments modeled on the campaign's locomotive brings the Ohio Lottery Express into the real world. Giveaways through online contests in the MyLotto Rewards app extend the creative idea and give audiences another way to participate. The campaign connects year-round players with seasonal gift-givers. The Ohio Lottery's audience broadens during the holidays, reaching people who may only purchase Scratch-Offs as an annual tradition or gift. The Shipyard built 'Spreading Fun' around familiar holiday imagery and shared excitement to resonate with both loyal players and occasional buyers. "We wanted to capture the excitement of holiday Scratch-Offs in a way that felt both familiar and surprising," said Mark Hillman, executive creative director at The Shipyard. "Building this miniature Ohio world and keeping the magic in-camera gave us something tangible and full of personality, a holiday story that connects everyday players and once-a-year gift-givers."

PR Newswire
Feb 12th, 2026
The Shipyard invests in FancyAI to lead brand discovery in generative search era

The Shipyard, a Columbus-based independent agency, has made a strategic investment in FancyAI, a Generative Engine Optimisation platform, becoming the first agency to offer patent-pending GEO technology directly to clients. The investment values FancyAI at an undisclosed amount. FancyAI helps brands improve visibility and credibility across AI-powered discovery environments as consumer behaviour shifts from traditional search engines to AI-generated recommendations. The platform provides actionable insights to influence how brands are interpreted and prioritised by AI systems. The Shipyard has begun deploying FancyAI's technology internally and with select clients across paid, earned and owned channels. The investment forms part of The Shipyard's long-term strategy to integrate best-in-class capabilities with proprietary technology, following recent acquisitions of TinyWins, Fahlgren Mortine and Turner PR.

GlobeNewswire
Jun 2nd, 2025
Alaris Equity Partners Announces Closing of $80 Million Bought Deal Offering of 6.50% Convertible Unsecured Senior Debentures, and a US$21.5 Million Follow-On Investment in the Shipyard

NOT FOR DISTRIBUTION IN THE UNITED STATES. FAILURE TO COMPLY WITH THIS RESTRICTION MAY CONSTITUTE A VIOLATION OF UNITED STATES SECURITIES LAW CALGARY,...

Adweek
May 29th, 2025
The Shipyard Acquires TinyWins to Cement Cross-Channel Offering

The Shipyard has acquired digital agency TinyWins in a cash-and-stock deal, expanding its integrated offering and pushing projected revenue past $100 million.

AdForum
May 29th, 2025
The Shipyard Expands Capabilities with Acquisition of TinyWins, the Global Digital Feelings Studio

The Shipyard expands capabilities with acquisition of TinyWins, the global digital feelings studio.