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Loadsmart

Real-time freight booking and pricing platform

Growth Design Manager

Growth MarketingPosted on Nov 13
Full-timeChicago, IL, USAHybrid

About the Job

Requirements

  • At least 7 years of experience in growth, conversion optimization, or web roles, including at least 2 years owning conversion results for a B2B website or product.
  • Demonstrate a data- and funnel-oriented approach, including examples of tests, learnings, and resulting pipeline or sign-up lift.
  • Have led a website relaunch or migration and be able to show results before and after.
  • Be proficient with analytics tools including GA4, HubSpot, heat map and session tools such as Hotjar or Clarity, and A/B testing platforms.
  • Design agent-based workflows and build low- or no-code agents that increase team output; ideally use coding tools such as Claude Code or Cursor to build and ship working tools with little engineering support.
  • Be able to design and build from Figma prototype through front-end build, quality assurance, and deployment in HubSpot or a comparable content management system.
  • Have a strong design eye and a portfolio demonstrating design work and its conversion results.
  • Tell stories visually across web, video, motion, presentations, and print, with examples beyond websites.
  • Learn the company's products and buyers quickly and translate complex AI capabilities into a clear story.
  • Have managed freelancers or external creative and development talent.

Responsibilities

  • Own website conversion across product sites, from visit to demo request or sign-up; set targets with Marketing leadership, report on them weekly, and determine what to improve next.
  • Run a continuous testing program covering hypotheses, A/B tests, landing page variants, and clear readouts on results; ensure each page has a clear next action and a measure of effectiveness.
  • Own visitor journeys across sites, including navigation, information flow, forms, calls to action, and handoff into sign-up and sales; use heat maps, session recordings, click tracking, and funnel data to identify drop-off points.
  • Design, build, and deploy pages using AI tools such as Claude Code, Claude Design, Figma integrations, and HubSpot; build agents and automated workflows for page generation, quality assurance, personalization, and reporting.
  • Lead migration of Loadsmart.com onto HubSpot and own product sites and subdomains end to end, including speed, technical health, and tracking.
  • Tell product stories across web, video, motion, social, presentations, and events, demonstrate the capabilities of the AI products, and measure story effectiveness.
  • Drive the visual identity across ShipperGuide, Loadsmart AI, and Opendock; own brand guidelines and how product brands connect to the Loadsmart brand.
  • Deliver company visual needs, including collateral, campaign creative, event materials, and sales assets, primarily through a freelance bench and templates.
  • Build and manage freelance designers and developers using frameworks and AI workflows to enable fast, on-brand delivery.
  • Recommend and own the web, design, analytics, testing, and AI tool stack in partnership with IT and Marketing.

Desired Qualifications

  • SQL is a plus.
  • Experience using coding tools such as Claude Code or Cursor to build and ship working tools with little engineering support.

About the Company

Loadsmart

Real-time freight booking and pricing platform

Loadsmart provides a logistics technology platform for shippers, carriers, and brokers to manage freight. It offers instant booking, real-time pricing, and access to intermodal capacity (truck, rail, ship) through a single interface. The platform supports iOS/Android apps and TMS integrations, enabling lane pricing, carrier matching, and mini bids. Its goal is to make freight management faster, cheaper, and more scalable by using data science, managed transportation services, and automated workflows.

Company size
501-1,000
Company stage
Series D
Total funding
$343.7M
Headquarters
Chicago, IL
Founded
2014

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