moomoo

Global investing platform offering data tools

Global Head of Public Relations

PR & CommunicationsConfirmed live in the last 24 hours

Full-timeShenzhen, Guangdong Province, China

About the Job

Requirements

At least 10 years of public relations, communications, or corporate affairs experience at multinational companies.
At least 3 years of people-management experience leading teams of 10 or more.
English at working proficiency, near-native, with the ability to independently draft English press releases and pitch letters and engage deeply with top-tier global media.
Fluency in Cantonese for Hong Kong local media and stakeholder engagement.
Strong media relationships in finance, fintech, or financial services, including direct working experience with global outlets such as Bloomberg, Reuters, CNBC, and the Financial Times, and key Hong Kong local media.
A proven crisis communications track record, including leading public relations responses for major crises in financial or heavily regulated industries.
Editorial judgment and storytelling ability to translate complex financial products and businesses into stories media and the public can understand and care about.
Basic understanding of securities, options, ETFs, and other financial products.
Self-driven, resilient, and adaptable to rapid change.

Responsibilities

Develop and execute the global public relations communications strategy to increase Futu/moomoo's media presence and brand awareness in core markets, including North America, Southeast Asia, and Australia/New Zealand.
Build a company-wide thought leadership system by planning and pitching in-depth features, op-eds, and industry commentary on retail investing trends, fintech, AI and investing, and global brokerage.
Build an executive and spokesperson matrix and annual media exposure plans for the CEO, CFO, and key business leaders; engage global financial and technology media, including Bloomberg, Reuters, CNBC, the Financial Times, and the Wall Street Journal, to establish editorial relationships.
Establish a tiered global media resource database, oversee annual partnership planning and negotiation with global media, and ensure the quality and frequency of media coverage across core markets.
Plan and execute at least four globally or regionally influential public relations campaigns or events per year, including market-entry launches, major product milestones, industry report releases, and user story series.
Build a company-level story bank by developing media stories from product innovation, user growth, technology capabilities, and the company's globalization journey.
Own the planning and quality control of core public relations content, including press releases, in-depth feature pitches, executive bylines, industry reports, and media briefings, ensuring newsworthiness and brand consistency.
Collaborate with Brand and Social Media teams to repurpose earned-media endorsements and content assets into multichannel materials.
Build and continuously optimize a global media monitoring and crisis management system covering all operating markets, with standard operating procedures for early warning, assessment, decision-making, and external response.
Serve as the core public relations decision-maker during crises by assessing situations, defining communication strategies, aligning external messaging, and coordinating Legal, Compliance, and Business teams on a unified response.
Scan for risk topics and prepare contingency plans, communication playbooks, and message reserves covering regulatory policy changes, market volatility, competitor moves, and public sentiment.
Respond professionally to inaccurate reporting and, for genuine issues, drive internal remediation and trust-rebuilding communications.
Represent the company at industry forums, regulatory consultations, and industry standard-setting initiatives to advance its policy influence in Hong Kong's fintech sector.
Manage the public relations dimension of investor relations communications in Hong Kong, in coordination with the IR team, including earnings releases and analyst briefings.
Develop and execute Futu Hong Kong's corporate social responsibility strategy, focusing on financial literacy, investor protection, technology for good, and community impact.
Plan and deliver flagship corporate social responsibility initiatives, including investor education programs, youth fintech talent development, and community outreach, and amplify their social impact through public relations communications.
Establish a corporate social responsibility measurement framework that connects social value to brand equity and improves the company's goodwill and trust in Hong Kong society.
Deepen engagement with Hong Kong's financial media ecosystem and build editorial relationships with local outlets.
Plan Hong Kong-based brand public relations events and use Hong Kong's position as an international financial center to incorporate local success stories into the global brand narrative.
Build, develop, and performance-manage the global public relations team, fostering cross-cultural collaboration.
Establish collaboration mechanisms between headquarters and regional public relations teams in Singapore, the United States, Australia, and other regions, aligning global communications cadence with localized execution.
Conduct post-campaign reviews and codify regional success methods, replicating effective public relations playbooks across markets.
Manage the annual public relations budget and external vendors, including public relations agencies, media monitoring services, and event agencies, to ensure return on investment.

Desired Qualifications

Personal investing experience.
Experience as a public relations lead at an online brokerage or fintech unicorn.
Prior experience at a Hong Kong financial regulator, industry association, or corporate affairs department at a major financial institution.
A track record of building or leading a global public relations function.

Global Head of Public Relations

moomoo · Hong Kong, Hong Kong · Full-time · Posted 2026-08-17

Workplace: on_site

Department: Global Communication Team

Description

About This Role

Futu is entering an accelerated globalization phase — from Hong Kong to Singapore, the US, Australia, Japan, and Malaysia, we are evolving from a "HK broker going global" into a fintech brand genuinely recognized by mainstream markets worldwide.

Hong Kong is Futu's home base and the strategic anchor of our global brand. As a fintech company founded in Hong Kong, Futu has our largest user base and deepest market roots here, and we also face the most complex stakeholder landscape — regulators, financial media, the investor community, industry associations, and the general public. This role is not just about managing global PR; you will also personally own the Hong Kong market end-to-end: building thought leadership in the global financial media ecosystem while shaping Futu's corporate citizenship and policy influence locally.

You will work closely with the Global Brand, Social Media, and local marketing & comms teams to advance our brand proposition worldwide.

Core Responsibilities

1. Global Voice & Thought Leadership

Develop and execute the global PR communications strategy, systematically increasing Futu/moomoo's media presence and brand awareness in core markets including North America, Southeast Asia, and Australia/New Zealand;
Build a company-wide thought leadership system: proactively plan and pitch in-depth features, op-eds, and industry commentary around retail investing trends, fintech, AI & investing, and global brokerage — making Futu/moomoo the "default source" when media covers these topics;
Build an executive and spokesperson matrix: develop annual media exposure plans for the CEO, CFO, and key business leaders; proactively engage top-tier global financial and tech media including Bloomberg, Reuters, CNBC, the Financial Times, and WSJ to establish ongoing, in-depth editorial relationships;
Establish a global media resource database with tiered management, oversee annual partnership planning and negotiation with global media, and ensure quality and frequency of media coverage across core markets.

2. Proactive PR & Storytelling

Shift from "reactive response" to "proactive programming": plan and execute at least 4 globally or regionally influential PR campaigns/events per year, including but not limited to market entry launches, major product milestones, industry report releases, and user story series;
Build a company-level "story bank": dig deep into Futu/moomoo's product innovation, user growth, technology capabilities, and globalization journey to transform business facts into stories media want to cover;
Own the planning and quality control of core PR content — press releases, in-depth feature pitches, executive bylines, industry reports, and media briefings — ensuring both newsworthiness and brand consistency;
Collaborate with Brand and Social Media teams to convert PR-earned media endorsements and content assets into multi-channel materials, achieving "one story, amplified everywhere."

3. Crisis Management & Reputation Defense

Build and continuously optimize a global media monitoring and crisis management system covering all operating markets, with standardized SOPs from early warning and assessment to decision-making and external response;
Serve as the core PR decision-maker during crises — capable of quickly assessing situations under pressure, defining communication strategies, aligning external messaging, and coordinating Legal, Compliance, and Business teams for a unified response;
Proactively scan risk topics and prepare contingency plans — regulatory policy changes, market volatility, competitor moves, and public sentiment — with pre-prepared communication playbooks and message reserves;
Establish a proactive intervention and recovery mechanism for negative coverage: respond professionally to inaccurate reporting, and for genuine issues, drive internal remediation and convert them into trust-rebuilding opportunities.

4. Hong Kong Market: Corporate Affairs & CSR

Hong Kong is Futu's home turf and the source of our global brand narrative. This module is your direct responsibility — not outsourced.

Corporate Affairs:
Represent the company at industry forums, regulatory consultations, and industry standard-setting initiatives, elevating Futu's policy influence in Hong Kong's fintech sector;
Manage the PR dimension of investor relations communications in Hong Kong (in coordination with the IR team), including earnings releases and analyst briefings.
Corporate Social Responsibility (CSR):
Develop and execute Futu Hong Kong's CSR strategy, focusing on financial literacy, investor protection, tech for good, and community impact — building a recognizable corporate citizenship profile;
Plan and deliver flagship CSR initiatives (e.g., investor education programs, youth fintech talent development, community outreach) and amplify social impact through PR communications;
Establish a CSR measurement framework that converts social value into brand equity, improving Futu's goodwill and trust in Hong Kong society;
Hong Kong Local Media & Brand Building:
Deepen engagement with Hong Kong's financial media ecosystem (Hong Kong Economic Journal, Hong Kong Economic Times, Ming Pao, HK01, now Business News, Cable Finance, etc.) and build deep editorial relationships;
Plan Hong Kong-based brand PR events, leveraging Hong Kong's position as an international financial center to export local success stories into the global brand narrative.

5. Global Team & Regional Collaboration

Build, develop, and performance-manage the global PR team, creating a high-performing unit with strong cross-cultural collaboration capabilities;
Establish efficient collaboration mechanisms between HQ PR and regional PR teams (Singapore, US, Australia, etc.), aligning global communications cadence with localized execution;
Drive post-campaign reviews and methodology codification of regional success cases, replicating effective PR playbooks across markets to avoid redundant trial and error;
Manage the annual PR budget and external vendors (PR agencies, media monitoring services, event agencies), ensuring strong ROI.

*This role is to be based in Shenzhen, with the option to be based in Hong Kong (Negotiable) with travel arrangement.

Requirements

Must-Have

10+ years of PR/communications or corporate affairs experience at multinational companies, 3+ years of people management experience leading teams of 10+;
English at working proficiency (near-native), able to independently draft English press releases and pitch letters and engage deeply with top-tier global media; fluent in Cantonese for Hong Kong local media and stakeholder engagement;
Strong media relationships in finance, fintech, or financial services — direct working experience with global outlets (Bloomberg, Reuters, CNBC, FT) and key Hong Kong local media;
Proven crisis communications track record, having led PR responses for major crises in financial or heavily regulated industries;
Exceptional editorial instinct and storytelling ability — able to translate complex financial products/business into stories media and the public understand and care about;
Self-driven, resilient, adaptable to rapid change
Basic understanding of securities, options, ETFs, and other financial products; personal investing experience preferred.

Nice-to-Have

Experience as PR lead at an online brokerage or fintech unicorn;
Prior experience at a Hong Kong financial regulator, industry association, or corporate affairs department at a major financial institution.
Track record of building/leading a global PR function;

Benefits

What We Offer

A critical window as we scale to a global fintech powerhouse — your work will directly shape the company's brand equity worldwide;
Full ownership of the Hong Kong home market — from communications strategy to CSR execution, you have complete decision authority and resources;
An integrated communications environment working alongside Global Brand, Social Media, and Brand Ads teams — not an isolated PR department;
Competitive compensation package (including RSU) and a global career development platform.

Apply

Apply at moomoo

About the Company

moomoo

Global investing platform offering data tools

Moomoo is a global investing platform that provides stocks, ETFs, options, and crypto with real-time market data and a set of trading tools. It helps users make informed decisions by offering features like real-time quotes, technical analysis tools, and in-depth order book data all in one place. Its products are designed to be easy for beginners while powerful enough for experienced traders, combining accessible data with advanced analytics to support a wide range of investment strategies. Compared to other platforms, moomoo stands out by offering a broad mix of assets across markets and a comprehensive toolkit in one place, focusing on both user-friendliness and depth of analysis. The company’s goal is to help global investors grow their financial potential over time, empowering people at all levels of experience to pursue their investment journey.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Palo Alto, CA
Founded: 2018

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