M

M Booth

Public relations agency delivering people-first campaigns

Account Coordinator - Consumer

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$45k - $48k

About the Job

Requirements

  • A bachelor’s degree or equivalent is required.
  • Zero to one years of experience is required; internships are included.
  • Strong written communication skills with attention to clarity, tone, and grammatical precision are required.
  • A polished in-person and virtual presence and a confident voice are required.
  • A positive, proactive, and flexible mindset is required.
  • The ability to work independently and collaboratively in a team environment is required.
  • The ability to multitask and meet deadlines is required.
  • Strong attention to detail and organizational skills are required.
  • A natural interest in consumer culture, social platforms and trends, news cycles, and how brands participate in cultural conversations is required.

Responsibilities

  • Build and maintain media lists using industry tools such as Muck Rack and Cision.
  • Begin developing relationships with key media contacts.
  • Craft pitches, conduct outreach, and secure coverage.
  • Coordinate media product requests and sendouts.
  • Build curated influencer rosters aligned with campaign objectives, themes, and target audiences.
  • Track influencer deliverables and gather performance metrics.
  • Begin managing influencer relationships, including outreach, contracting, and content review, with team guidance.
  • Catalog and archive final creator assets for reference and recapping.
  • Schedule internal and client calls, set agendas, and circulate detailed recaps.
  • Manage account organization, including client folders, brand assets, media trackers, and shared drives.
  • Oversee product sample inventory and shipping for media, creator, and partner activations.
  • Support execution of brand events, media desksides, creative mailers, and other tactical program elements.
  • Monitor earned media daily and update the coverage tracker in real time.
  • Merchandise notable coverage and flag breaking client, competitor, or crisis-related news.
  • Support monthly and programmatic reporting.
  • Communicate project status, progress, roadblocks, and capacity with managers and integrated team leads.
  • Engage across team channels, including internal meetings, email, and Slack, sharing perspectives, ideas, and questions.
  • Conduct research to support campaign development and new business opportunities.
  • Monitor and share industry, category, and competitive news, and draft client and team updates as relevant.
  • Identify trends within the CPG industry and home care category, with an emphasis on pop culture.
  • Build understanding of the communications landscape, agency teams, processes, resources, and tools.

About the Company

M Booth

Public relations agency delivering people-first campaigns

M Booth is a public relations and communications agency that helps brands shape opinions and drive business through strategic storytelling and integrated campaigns. Its services include brand positioning, media relations, digital and social strategy, content creation, and creative services, all delivered through an integrated mix of traditional PR with digital, data, and creative capabilities. Unlike many firms, it emphasizes a people-first culture and long-standing independent heritage, with a Be Bold philosophy and a focus on strong client partnerships and award-winning work. Its goal is to deliver high-impact communications that move opinions and generate tangible results for major brands.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1984

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