Snap Inc. builds camera-based social media and AR experiences centered on Snapchat, a multimedia messaging app where messages disappear, with features like Stories and Discover. Its hardware, Spectacles, captures video and photos from the wearer’s perspective and ties into Snapchat. The app earns primarily from advertising, offering Snap Ads and AR Sponsored Lenses and Filters, plus revenue from Spectacles sales. The goal is to help people express themselves, connect in moments, and reach a young audience while growing ad and product revenue through a camera-first platform.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Santa Monica, California
Founded
2011
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Paid maternity, paternity, and family caregiver leave
Adoption, surrogacy, infertility, and fertility preservation benefits
Backup child care coverage, caregiver assistance, and digital maternity care support
Short-term disability, long-term disability, life insurance, and AD&D insurance
Comprehensive medical coverage
Dental coverage, including orthodontia benefits
Vision coverage, including LASIK benefits
Gym perks and discounts
Team fitness classes, hikes, and races
Sports leagues
Cooking and nutritional workshops
Generous time off and leave programs
Emotional and mental health support programs and apps
Social gatherings, team outings, and volunteering programs
401(k) plan
Compensation packages that let you share in Snap’s long-term success!
Kaia Gerber Proenza Schouler look anchors Snap's SPECS launch. When Kaia Gerber wore Proenza Schouler to Snap's SPECS launch event, she was doing more than arriving at a party. She was performing a kind of semiotic alignment: pairing one of American fashion's most architecturally minded labels with a piece of consumer technology that wants, very much, to be thought of as design rather than gadgetry. The conjunction was deliberate, and it landed. The event in question was the debut of Snap Inc.'s SPECS, augmented reality glasses now available for pre-order at $2,195, with a $200 refundable deposit. That price point places them squarely in luxury-adjacent territory, somewhere between a well-considered accessory and a considered investment, which is almost certainly the positioning Snap intends. The Proenza Schouler moment. Gerber's choice of label was apt. She wore a strapless black tube top from the Proenza Schouler Spring/Summer 2027 collection, its defining feature a sharp fold-over neckline that cuts across the chest with the clean authority of a ruled line. A red-and-black animal-print panel covered the front of the garment, graphic without being loud, the kind of print that reads as drawing rather than pattern. The top sat low across her chest, cropped to expose the waist, paired with a matching knee-length skirt featuring a low-rise waist and a deep side slit that revealed a cream-coloured lining underneath, giving the silhouette movement without chaos. On her feet: Jude The Brand "Haze" sandals in black python, strappy and textured, adding a layer of material interest that kept the look from resolving too cleanly. Her hair was worn down in soft waves, a clean middle part, neutral eye makeup, a rosy lip. The Proenza Schouler combination of architectural tailoring and graphic surface energy is exactly the register one reaches for when the brief requires fashion credibility alongside something that could read as futurist. It is a label that has always understood the body as a structural problem to be solved elegantly, which, as a design philosophy, rhymes surprisingly well with the ambitions of wearable technology. Kaia Gerber Proenza Schouler and the Meisel factor. The casting and visual language of the SPECS launch were similarly considered. According to Snap Inc., the SPECS campaign was shot by Steven Meisel, which is not an incidental choice. Meisel has spent decades as the most technically precise and culturally attuned photographer working in fashion, the one whose images tend to function as period documents, studies in exactly what a given cultural moment wanted to look like. Commissioning him for a technology launch signals that Snap is thinking in the vocabulary of fashion rather than Silicon Valley, that SPECS are to be read as objects with aesthetic intention. Snap has also announced that a group of what it calls Visionaries have been working with the company to imagine new SPECS experiences set to debut this fall, suggesting that the launch event was less a product reveal than the opening frame of a longer cultural narrative the company intends to build. Gerber's presence on the black carpet fits that logic: she is not simply an endorser but a figure whose image already circulates in the context of design, art, and fashion at their point of convergence. There is, of course, something to be said for the theatre of the whole arrangement: a $2,195 pair of augmented reality glasses launched on a black carpet, styled by one of the most photographed young women in fashion, documented by press photographers rather than the device itself. The product promises to augment reality; the launch leaned heavily on the more traditional apparatus of glamour to make that promise feel desirable. Whether one reads that as irony or simply as good marketing depends on how much credit one extends to the people arranging the furniture. What SPECS experiences Gerber and the other Visionaries have been developing with Snap will become clearer when they debut this fall, per Jude The Brand sandals and geometric suiting alike making way for the actual technology to take the stage. Conor Gallagher. A decade in publishing. Trade editor, literary agency, then commercial director at an independent press where he learned that good books and good margins share a postcode but rarely a house. Publishing, media, books. Who gets published, who gets paid, and the shrinking space between the manuscript and the algorithm. Has read enough submission piles to know talent is abundant and shelf space isn't. Lives in Dublin. Owns more books than he'll read. Buys more anyway. Considers this a civic duty.
Tech giants and agencies announce key leadership changes. By Madison Russell September 22, 2026 Several major companies have announced new leadership appointments this week, signaling strategic shifts in key areas like advertising, financial planning, and public affairs. OpenAI has appointed Mark Bambury as Head of Ads for the EMEA region. Bambury will oversee the expansion of OpenAI's advertising business across 31 European markets, following the rollout of ChatGPT Ads and a beta self-serve Ads Manager for eligible advertisers. OpenAI expands EMEA Ads team with Roblox veteran. Bambury joins OpenAI from Roblox, where he served as Senior Director of Brand Partnerships, helping establish the company's advertising business. He previously held leadership roles at Google EMEA and Twitter/X. "ChatGPT is creating an entirely new way for businesses and people to discover one another, and the opportunity across EMEA is enormous," said Mark Bambury, Head of EMEA Ads at OpenAI. Pinterest has named Fintan Gillespie as its new UK and Ireland Managing Director. Gillespie will lead Pinterest's business in one of its most important international markets, working with advertisers like Levi's, Primark, and Samsung. Pinterest taps Snap executive for UK leadership role. Gillespie joins Pinterest from Snap, where he held senior advertising partnership roles. He also has experience at Google UK as an agency lead. Springboard Communications has appointed Aimée Millar as Client Director and Art O'Mahony as Client Manager. Millar, a former Special Adviser in the Department of An Taoiseach, will connect Springboard's local and regional government expertise to national policy. O'Mahony brings international public affairs experience, having worked on projects like the 2025 Australian federal election and a parliamentary inquiry into the 2026 Victorian bushfires. At Springboard, he'll focus on advocacy, stakeholder engagement, and political monitoring. Susie Horgan, Managing Director and Founder of Springboard Communications, commented, "The decisions that shape our clients' operating environment are rarely made in one place. They start in a council chamber, an internal party-political meeting, or a regulator's office and they finish in a Government department, an Oireachtas committee or the Dáil chamber. Very few advisers work the whole of that chain. With Aimée and Art, and with teams in Dublin and Cork, we do." Insight Private Clients has named Brian Delaney as Chief Investment Strategist. Delaney is a seasoned investment professional with over 25 years of experience advising institutional and private clients across global markets. Norman Barry, Managing Director of Insight Private Clients, said, "Brian's appointment reflects our commitment to building a best-in-class investment function that is grounded in strong governance, rigorous analysis and a clear focus on our clients' individual requirements." Delaney's career spans a diverse range of investment houses, including Aon in Ireland, where he spent over 17 years providing strategic oversight of €2.5 billion in active multi-asset solutions for Irish and UK clients. Commenting on his new role, Brian Delaney said, "I am honoured to take on the role of Chief Investment Strategist at Insight Private Clients. The firm has a strong reputation for disciplined financial planning and long-term thinking, and I look forward to deepening our investment research, strengthening our oversight processes and ensuring our portfolios remain resilient and relevant in a rapidly changing market environment."
Snapchat has a new GenAI-powered 'Chat to Song' feature. Earlier this year, we wrote about the 'text-to-song' craze on TikTok, where people were feeding their message-threads into Suno to generate songs - some of which went viral. Publicity around the trend sent Suno's iPhone app to the top of Apple's App Store charts in the US, spurring the AI-music company to quickly add a feature to turn screenshots of messages into lyric prompts. Snap was clearly watching: it has just launched its own similar 'Chat to Song' feature for its Snapchat app - although for now, it's only available for people who pay for its Lens+ subscription. "Transform chat messages into short original songs," is how Snap described the new feature in a blog post. "Simply press and hold a message in Chat, select Create Song, choose a musical genre to generate a version of your chat set to music." We have a few questions about this, as you will. Is this Snapchat's own AI-music model or one of a partner, and if the latter, whose? What music was that model trained on, and if it was commercial music, was it licensed? While we await those answers, we can say that the generated songs will be labelled when sent to friends: the screenshot in Snap's blog post shows an 'AI Song' label accompanied by the sparkle logo that Snapchat uses to disclose GenAI content.
Snap has partnered with Nvidia, Amazon Web Services, and Salesforce to enter the enterprise market with its Specs AR glasses. The social media company, which revealed the glasses in June, aims to make it easier for businesses to benefit from AI platforms through these partnerships. Snap is also planning to launch Specs Intelligence, a consumer-focused AI service that acts as a digital assistant across its AR glasses, iPhones, and Mac computers. The company reported solid second-quarter results, with revenue growing 19% year-over-year to $1.6 billion. Monthly active users reached 971 million, whilst daily active users hit 493 million. Adjusted EBITDA rose sharply by 505% to $249.62 million, and quarterly free cash flow increased 407% year-over-year to $120.54 million. Wall Street analysts have given SNAP stock a consensus "Moderate Buy" rating.
Microsoft, Meta lost billions on VR headsets - but Snap thinks its $2,195 AR glasses will change the game as it teams up with Nvidia, Salesforce and AWS to crack the enterprise market. * Snap is taking its AR glasses directly into the enterprise market * Nvidia, Salesforce, and AWS are joining Snap's push into workplace computing * Snap wants Specs to become a computer rather than another camera accessory Snap is taking its augmented reality glasses into the enterprise market through partnerships with Nvidia, Salesforce and Amazon Web Services. The company is looking beyond its established consumer business for workplace applications that could generate demand for its new hardware. Snap's CEO Evan Spiegel wants businesses to view Specs as a computing platform rather than another pair of glasses designed primarily for taking pictures. Latest Videos FromTechRadar Snap looks beyond its consumer business. Snap's Specs glasses cost $2,195, putting the device into a category where business customers will need clear reasons to purchase it. The company says the glasses can support field technicians by displaying digital instructions while workers inspect or repair equipment. They can also allow employees to interact with colleagues while accessing information through the glasses during workplace tasks. Microsoft and Meta spent years developing augmented and virtual reality hardware without producing products that became widely adopted consumer devices. Microsoft's HoloLens and Meta's Quest line have faced challenges turning immersive computing into a mainstream hardware business. The company believes that the physical size of previous devices was an important problem for users, arguing that Specs is better suited to workplace use. Snap is approaching Specs through practical workplace applications while attempting to expand beyond the consumer market that has driven its business. The company has not disclosed how many enterprise customers are committed to using Specs or how much revenue its business partnerships could generate. Nvidia, Salesforce and AWS join the enterprise push. Snap is collaborating with Nvidia for access to an open-source extended reality AI platform that businesses can use when developing applications for immersive devices. Salesforce is also part of the initiative, while Amazon Web Services provides another major technology relationship for Snap's enterprise effort. "They've got an open-source XR AI platform that a number of businesses are already building on top of," Spiegel said. "The goal with both Salesforce and Nvidia is to make it really easy for businesses to get the benefits of those agentic platforms." These partnerships are intended to connect Specs with software and AI services that businesses already use. Snap is also developing Specs Intelligence, an AI service designed to operate across the glasses, iPhones and Mac computers. Spiegel said the company has not finalized pricing, although the service is expected to have free access alongside other usage-based options. The system is intended to let users complete tasks through an AI assistant while moving between the glasses and other Apple devices. These efforts may give Snap a route toward making Specs useful for work beyond the consumer applications that have defined its business. Follow TechRadar on Google News and add Wilson’s Media LLC as a preferred source to get its expert news, reviews, and opinion in your feeds. Snap is taking its AR glasses directly into the enterprise market Nvidia, Salesforce, and AWS are joining Snap's push into workplace computing Snap wants Specs to become a computer rather than another camera accessory Snap is taking its augmented reality glasses into the enterprise market through partnerships with Nvidia, Salesforce...