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LRN

Cloud-based ethics and compliance management platform

Global Marketing Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

  • A bachelor's degree in marketing, business, or a related field is preferred.
  • At least 8 years of B2B marketing experience focused on demand generation or lead generation.
  • At least 3 years of experience building campaigns in HubSpot.
  • At least 3 years of ABM program management experience.
  • Ability to work effectively across multiple markets, cultures, and languages and drive business success.
  • A proven track record in new customer acquisition and the ability to manage a full marketing mix and successfully scale multiple channels.
  • A performance-based mindset and ability to understand performance drivers and actions needed to optimize campaigns.
  • Confidence and comfort working hands-on to create and optimize high- and low-performing campaigns.
  • Ability to build and create while operating in ambiguous situations.
  • A BA/BS, preferably in marketing, advertising, business management, or a related field.
  • SaaS experience is preferred.
  • Previous industry experience in Legal, Financial Services, B2B technology, or other highly regulated industries is preferred.

Responsibilities

  • Be accountable for new client wins and existing client growth, partnering with EMEA new business and client success sales leadership and Revenue Operations and Enablement teams to deliver high-potential opportunities and revenue growth in priority markets.
  • Build and manage inbound and outbound demand generation programs across the complete demand lifecycle, from new logo acquisition to client retention and growth, using effective marketing channels with BDR and digital prospecting support.
  • Build demand generation experiences across localized website properties to create consistent pipeline in collaboration with Product Marketing, Marketing Communications, and Marketing Operations teams.
  • Understand target audiences and personas across markets, cultures, and languages, and incorporate marketing content and offers strategy into tailored demand generation campaigns.
  • Manage and execute regional events, including pre-event and post-event activities and measurement.
  • Forecast, measure, analyze, and report the impact of demand generation activities on new logo and client growth pipeline, revenue, and sales cycle length; diagnose pipeline generation issues and proactively solve them.
  • Develop and continually iterate testing plans to identify scalable program improvements and achieve KPIs.
  • Co-manage the operational budget for key channels.
  • Use the MarTech stack to maximize efficiency, adopt new features, functionality, and tools, and introduce tactics to improve performance through experimentation.
  • Report to the VP of Revenue Marketing on EMEA strategies, performance, regional insights, and budget management decisions.
  • Develop, manage, execute, and track marketing programs that create pipeline for new logo acquisition, customer growth, and retention across priority EMEA markets.
  • Create a best-in-class marketing practice for target EMEA markets and collaborate across the marketing team to deliver growth-focused marketing initiatives and campaigns.
  • Own end-to-end marketing campaign automation using marketing technology tools such as HubSpot and SFDC, and apply SEO strategies, events management, and content marketing for the EMEA region.

Desired Qualifications

  • SaaS experience.
  • Previous industry experience in Legal, Financial Services, B2B technology, or other highly regulated industries.
  • A BA/BS, preferably in marketing, advertising, business management, or a related field.

About the Company

LRN

Cloud-based ethics and compliance management platform

LRN provides a platform for managing ethics and compliance programs, with a library of courses and resources to train employees on topics such as codes of conduct, anti-bribery, and data privacy. The product works as a subscription-based software platform where clients pay per user and per access level to use the platform and content, plus optional advisory services to help design and implement ethics and compliance programs. The company differentiates itself through its long history since 1994, breadth of content and education resources, analytics, and advisory services that support governance and corporate culture across industries like finance, healthcare, and technology. The goal is to help organizations meet regulatory requirements, reduce legal and reputational risk, and build ethical cultures by providing tools, training, and guidance.

Company size
501-1,000
Company stage
Early VC
Total funding
$32M
Headquarters
New York City, New York
Founded
1992

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