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Zynga

Mobile social games developer with freemium

ASO Specialist

Growth MarketingConfirmed live in the last 24 hours
Full-timeBarcelona, SpainNo salary listed

About the Job

Requirements

  • Proven experience and knowledge in app store optimization (ASO).
  • Knowledge of the mobile gaming marketing landscape.
  • An analytical mindset and ability to identify patterns and trends.
  • Advanced user proficiency in Microsoft Excel.
  • Ability to communicate with and guide designers and copywriters.
  • Ability to work independently and precisely.
  • Strong understanding of ASO best practices, from pre-release through live operations.
  • Ability to translate complex analysis into clear outputs for C-level stakeholders.

Responsibilities

  • Research, define, and implement ASO strategies to drive organic growth for games on the App Store and Google Play Store.
  • Optimize and test visual assets for app store listings to improve conversion rates.
  • Develop researched content and creative briefs to support content and art teams.
  • Schedule and run tests across multiple platforms to improve performance consistently.
  • Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
  • Coordinate promotion of in-game events and features within app store environments.
  • Manage creation and measurement of Custom Product Pages for iOS and Android stores.
  • Track and analyze key performance metrics to understand and improve organic growth.
  • Research competitors and ASO industry trends regularly.

Desired Qualifications

  • Knowledge of BI tools such as Looker or Tableau.
  • Experience with ASO for mobile games.
  • Experience with Apple Search Ads or other user acquisition networks.
  • Background in data analysis or statistical knowledge.

About the Company

Zynga

Mobile social games developer with freemium

Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2007

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