Product Manager
SKIMS
Product Manager
SKIMS
Direct-to-consumer shapewear, underwear, loungewear
SKIMS designs and makes underwear, shapewear, and loungewear aimed at a wide range of body types. Its products include bras, underwear, bodysuits, leggings, and loungewear sets, with emphasis on comfort and natural shaping. The company sells directly to consumers through skims.com, controlling brand experience and profit margins. The product line uses stretchable fabrics and technically constructed shapewear to provide support and shaping while remaining comfortable. SKIMS differentiates itself from competitors through inclusive sizing, body-positive branding, and a direct-to-consumer model that enables straightforward shopping and bundles that increase order value. The company’s goal is to set new standards in comfort-focused undergarments and apparel for diverse bodies and to expand its leadership in the shapewear and loungewear market.
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