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Insmed

Develops therapies for rare diseases

Director Expert Marketing and Engagement

Marketing Generalist & ManagementUpdated on Nov 13
Full-timeRemote in USA

About the Job

Requirements

  • A minimum Bachelor's degree, or a combination of education, training, and experience; an MBA or advanced degree is preferred.
  • At least 8–10+ years of experience in pharmaceutical or biotechnology commercial roles, including 5+ years in U.S. marketing, sales, and commercial enablement, or an equivalent combination of education, training, and experience.
  • Demonstrated U.S. product launch experience.
  • Experience in pulmonary, respiratory, cardiopulmonary, rare disease, or specialty markets.
  • Ability to translate global strategy into U.S. execution and develop marketing strategies that deliver measurable commercial results.
  • Experience leading cross-functional initiatives in complex, matrixed environments.
  • Strong analytical skills and comfort using data to inform decisions.
  • Experience navigating promotional review and regulatory processes.
  • Ability to influence without authority and drive alignment across functions.
  • Commitment to patients living with serious or rare diseases.

Responsibilities

  • Coordinate the commercial U.S. expert leader strategy, drive awareness among the healthcare professional community, and lead regional marketing across Pulmonary Arterial Hypertension (PAH), Pulmonary Hypertension associated with Interstitial Lung Disease (PH-ILD), Idiopathic Pulmonary Fibrosis (IPF), and Progressive Pulmonary Fibrosis (PPF).
  • Identify unmet educational needs within the healthcare professional community and lead programs, including peer-to-peer education opportunities, to expand the company's community footprint.
  • Lead the design, execution, and dissemination of unbranded awareness initiatives in partnership with scientific leaders and in coordination with Corporate Communications, Medical Affairs, Patient Advocacy & Professional Engagement.
  • Design, plan, and execute commercial Advisory Boards and Expert Advisory Programs, managing logistics, agenda design, faculty selection, and insight synthesis end to end.
  • Translate advisory board outputs into actionable insights for Medical Affairs, Patient Advocacy & Professional Engagement, Commercial, Market Access, and Clinical teams.
  • Represent the commercial team at regional congresses, coordinate engagements with national and regional experts to gather insights, and identify emerging thought leaders.
  • Monitor competitive dynamics, payer landscape shifts, and treatment paradigm evolution across PAH, PH-ILD, IPF, and PPF; incorporate healthcare professional insights to refine positioning and optimize resource deployment.
  • Collaborate with extended teams on scientific leader identification, mapping, tiering, and tactical planning, including tracking interactions and gathering actionable insights, in close collaboration with Medical Affairs, Patient Advocacy & Professional Engagement, and Clinical teams.
  • Develop and lead commercial engagement plans with national and regional experts, driving awareness of the company's role in the community and identifying partnership opportunities in a compliant manner.
  • Partner with Medical Affairs and Patient Advocacy & Professional Engagement to align engagement plans and ensure consistent messaging across teams.
  • Contribute to building and mentoring a strong marketing team environment and model a culture of compliance, accountability, and execution excellence.
  • Travel frequently, up to 30%–50%, domestically and internationally for congresses, advisory boards, regional expert engagements, and team meetings.

Desired Qualifications

  • An MBA or advanced degree.

About the Company

Insmed

Develops therapies for rare diseases

Insmed focuses on developing and delivering therapies for serious and rare diseases. Its products come from a pipeline of clinical trials and approved treatments, sold to patients in global markets with offices in Bridgewater, NJ, Europe, and Japan. The company’s work combines research and development, regulatory approvals, and commercialization to bring therapies from discovery to patients. Insmed differentiates itself by addressing unmet medical needs in rare diseases and maintaining a global infrastructure that supports development, approval, and patient access. The goal is to improve patient outcomes by providing effective treatments for conditions with limited existing options.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bridgewater Township, New Jersey
Founded
1988

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