Part-Time
App Store Optimization Marketing Consultant
Right Side Up
51-200 employees
In-house marketing talent for growth
No salary listed
Austin, TX, USA
Remote
Contract ASO consultant; 15-40 hours per week.
 Growth & Marketing (1) |
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- 3+ years of proven experience in App Store Optimization (ASO) with measurable results
- Deep understanding of app store algorithms, ranking factors, and best practices
- Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.)
- Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization
- Excellent communication skills with the ability to present insights clearly to stakeholders
- Conduct comprehensive keyword research and competitor analysis
- Optimize app metadata (titles, subtitles, descriptions, keywords, and tags)
- Advise on A/B testing of icons, screenshots, and videos to improve conversion rates
- Ensure compliance with Apple and Google app store guidelines
- Develop and implement organic growth strategies to improve rankings and downloads
- Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals
- Analyze user acquisition funnels and provide actionable recommendations
- Monitor app store analytics, KPIs, and conversion metrics
- Prepare regular reports highlighting trends, insights, and ROI
- Continuously refine strategies based on data-driven insights and market trends
- Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus)
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2016
Get referred to Right Side Up
See people who can refer or advise you
Simplify's Take
What believers are saying
- Right Side Up updated careers July 2026, signaling active hiring and operating momentum.
- The company claims 1,000-plus client partnerships, including Uber and CUUP.
- It added GEO, lifecycle, affiliate, and paid social offerings for 2026 demand.
What critics are saying
- Super Group's control after 2023 approval creates integration pressure and eventual brand dilution.
- Consulting budgets froze in 2025-2026, and Right Side Up still depends on client spending.
- AI-native agencies and in-house growth teams can commoditize senior-marketer intermediaries fast.
What makes Right Side Up unique
- Super Group Holdings approved 2023 acquisition of 60% of Right Side Up.
- Right Side Up offers fractional talent, agency teams, and full-time recruiting from one platform.
- Its fully remote, senior-marketer collective promises 2-day recommendations and 2-week placements.
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Company News
Super Group gets green light to acquire Right Side Up.
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