Right Side Up

In-house marketing talent for growth

App Store Optimization Marketing Consultant

Growth & MarketingConfirmed live in the last 24 hours

Full-timeAustin, TX, USANo salary listed

About the Job

Requirements

3+ years of proven experience in App Store Optimization (ASO) with measurable results
Deep understanding of app store algorithms, ranking factors, and best practices
Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.)
Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization
Excellent communication skills with the ability to present insights clearly to stakeholders

Responsibilities

Conduct comprehensive keyword research and competitor analysis
Optimize app metadata (titles, subtitles, descriptions, keywords, and tags)
Advise on A/B testing of icons, screenshots, and videos to improve conversion rates
Ensure compliance with Apple and Google app store guidelines
Develop and implement organic growth strategies to improve rankings and downloads
Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals
Analyze user acquisition funnels and provide actionable recommendations
Monitor app store analytics, KPIs, and conversion metrics
Prepare regular reports highlighting trends, insights, and ROI
Continuously refine strategies based on data-driven insights and market trends

Desired Qualifications

Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus)

About the job

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.

Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others.

We are looking for passionate ASO experts for contract positions. There are currently openings with clients looking for consultants between 15 and 40 hours per week.

Key Responsibilities

Conduct comprehensive keyword research and competitor analysis.
Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
Ensure compliance with Apple and Google app store guidelines.
Develop and implement organic growth strategies to improve rankings and downloads.
Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
Analyze user acquisition funnels and provide actionable recommendations.
Monitor app store analytics, KPIs, and conversion metrics.
Prepare regular reports highlighting trends, insights, and ROI.
Continuously refine strategies based on data-driven insights and market trends.

Qualifications

3+ years of proven experience in App Store Optimization (ASO) with measurable results.
Deep understanding of app store algorithms, ranking factors, and best practices.
Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
Excellent communication skills with the ability to present insights clearly to stakeholders.
Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).

About the Company

Right Side Up

In-house marketing talent for growth

Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Austin, TX
Founded: 2016

Recently Posted Jobs

Explore more opportunities at Right Side Up

See more jobs