M

Merlin Entertainments

Manages branded visitor attractions and parks

Schools and Groups Coordinator

Business Development & PartnershipsUpdated on Nov 13
Full-timeAuburn Hills, MI, USA$18 /hr

About the Job

Requirements

  • High school diploma or GED is required.
  • At least two years of customer service experience is required.
  • Proficiency with Microsoft Office, including Word, Excel, and Access, is required.
  • Ability to work on multiple projects simultaneously and multitask.
  • Strong written and oral communication skills.
  • Positive attitude and willingness to adapt to a dynamic environment.
  • Ability to obtain related licensure or certification as required to perform the essential functions of the position or by law.

Responsibilities

  • Oversee all aspects of the group reservation process and provide information to potential customers and schools or groups.
  • Make group reservations and assist guests throughout their visit, including welcoming groups upon arrival at the attractions.
  • Respond to guest inquiries and assist with regular reviewing and responding.
  • Support other marketing needs related to overall marketing operations.
  • Develop, cultivate, and maintain business relationships within assigned markets.
  • Solicit, negotiate, and book new and repeat business to maximize volume and revenue.
  • Achieve volume and revenue budgets for channel focus areas.
  • Assist with onsite coordination of activities.
  • Submit weekly and monthly bookings and revenue reports to management.
  • Maintain and update association listings, fee deadlines, and trade show dates.
  • Drive incremental business to the site, focusing primarily on the tour and travel market and group bookings.
  • Assist with program and campaign analysis.
  • Plan, organize, and help implement special events and promotions.
  • Develop and initiate a scheduled client education program.
  • Plan and coordinate ongoing contact and follow-up for familiarization tours, trade shows, and travel-related media.
  • Maintain continuous client communication about event status and identify action items; develop schedules, checklists, and binders to support communication.
  • Research markets and maintain relationships with event companies and other clients to stay current on market and industry changes.
  • Conduct follow-up calls to existing clients and ensure marketing and sales objectives are met or exceeded.
  • Attend meetings related to successful event execution, including follow-up meetings with clients and the attraction.
  • Maintain a roster of current, previous, planned, and proposed events.
  • Coordinate sales calls and collateral materials; review contract rates with the sales manager before issuance; conduct sales presentations and scheduled maintenance calls to existing clients.
  • Develop event action plans and work with attraction operations to implement and improve event execution for clients.
  • Perform other duties as assigned.

Desired Qualifications

  • A college degree is preferred.
  • Experience in an inbound call center is helpful.

About the Company

Merlin Entertainments

Manages branded visitor attractions and parks

Merlin Entertainments operates a global portfolio of branded visitor attractions, including theme parks and experiences. It owns and runs properties such as LEGOLAND Parks, Sea Life centers, The Dungeons, Madame Tussauds, and the London Eye, combining rides, shows, and interactive experiences to attract paying visitors. The company grows by acquiring and integrating well-known brands and venues, then operating them as unified, brand-driven experiences across multiple countries. Its competitive edge comes from scale, a diverse mix of world-famous brands, and a track record of expanding via strategic acquisitions to create a broad, international attraction network. The goal is long-term growth and value creation by expanding its branded attractions footprint and improving operating performance, while staying private to focus on sustained development rather than quarterly market pressures.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Poole, United Kingdom
Founded
1999

Recently Posted Jobs

Explore more opportunities at Merlin Entertainments

See more jobs