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Nawy Real Estate

Prop tech brokerage and home financing

SEO Specialist

SEO MarketingConfirmed live in the last 24 hours
Full-timeCairo, Cairo Governorate, EgyptNo salary listedIn-person

About the Job

Requirements

  • At least 2 years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.
  • A good understanding of AI-assisted content workflows and emerging AI search experiences, including answer engine optimization and generative engine optimization.
  • Experience using SEO and analytics tools such as Google Search Console, Google Analytics 4, Ahrefs, Semrush, or similar platforms.
  • Strong analytical and problem-solving skills.

Responsibilities

  • Follow and help maintain SEO content guidelines and standards for English-language content.
  • Ensure content follows SEO best practices for search intent and topical relevance, keyword targeting and semantic relevance, internal linking, E-E-A-T, on-page SEO, content structure and FAQs, metadata, entity optimization, and AI-search visibility.
  • Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
  • Help maintain consistency across English content in tone of voice, terminology, formatting, accuracy, and SEO standards.
  • Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.
  • Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.
  • Regularly audit AI-assisted content for factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.
  • Monitor English SEO content performance using tools such as Google Search Console, Google Analytics 4, Ahrefs, and AI visibility platforms.
  • Analyze organic clicks, impressions, rankings, click-through rate, organic traffic, conversions, and content engagement.
  • Identify content performance trends and translate insights into actionable optimization opportunities.
  • Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data.
  • Prepare regular English SEO content performance reports highlighting key results, insights, opportunities, and areas for improvement.

Desired Qualifications

  • Experience in the real estate industry is a strong plus, particularly creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.

About the Company

Nawy Real Estate

Prop tech brokerage and home financing

Nawy Real Estate operates in Egypt as a prop tech service that combines real estate brokerage with property financing to help families buy homes. Its Move now, Pay later option lets buyers move into a property immediately and pay over up to 10 years, funded through commissions from sales and financing. Technology streamlines the home-buying process, with properties in prime locations such as 6th of October City, Ain Sokhna, and Al Alamein, often in luxury compounds. Differentiation comes from pairing brokerage with financing in a single offering and a flexible payment plan tailored to Egyptian families, aiming to broaden home ownership.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$101M
Headquarters
New Cairo City, Egypt
Founded
2016

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