Director of Sales & Marketing

Job Location:

Tivoli Bilaj Al Jazayer Bahrain Resort



Tivoli Hotels & Resorts is a collection of luxury hotels and resorts set in idyllic beaches and cosmopolitan locations, from iconic destinations in Europe to the Middle East, and from Brazil to Asia. We are timeless, dedicated, and distinctive — evoking a time when hotel stays were grand experiences and travel meant life slowed down for a while.

Founded in 1933, Tivoli’s long-standing heritage is built on extraordinary service, authentic local experiences, and a genuine dedication to the art of hospitality. If you share a passion for making every guest feel they have arrived somewhere truly special, Tivoli is where your story belongs.

We are seeking an experienced, strategic, and results-driven Director of Sales & Marketing to lead the pre-opening and launch of all sales, marketing, and business development initiatives at Tivoli Bilaj Al Jazayer Bahrain Resort and Avani Bilaj Al Jazayer Bahrain Resort.

This senior leadership role is responsible for building the brand presence, driving revenue growth, and establishing strong market positioning for both resorts from day one. You will play a key role in creating strategies that align with the luxury and lifestyle positioning of Tivoli and Avani, respectively.

Key Responsibilities

• Lead all pre-opening Sales & Marketing planning, including brand positioning, market analysis, promotional strategies, and go-to-market campaigns.
• Develop and execute comprehensive sales strategies to drive room, event, F&B, and leisure revenue across all business segments.
• Build and manage a high-performing Sales & Marketing team, providing coaching, training, and performance management.
• Establish and maintain relationships with corporate clients, travel partners, tour operators, and key stakeholders to drive bookings and partnerships.
• Oversee digital marketing, PR, advertising, and social media strategies to generate awareness and demand ahead of opening.
• Coordinate with Revenue Management, Operations, and F&B teams to align sales strategies with pricing, packages, and promotions.
• Monitor market trends, competitor activity, and guest feedback to continuously refine strategies and maintain a competitive edge.
• Prepare sales forecasts, budgets, and performance reports for ownership and senior management.
• Plan and execute pre-opening events, soft openings, and launch campaigns to maximize media coverage and brand exposure.
• Ensure all sales and marketing initiatives adhere to brand standards and positioning of both Tivoli and Avani.

This role is ideal for a pre-opening Sales & Marketing leader with strong hospitality experience, commercial acumen, and a proven track record in driving brand awareness, market share, and revenue growth in a luxury or lifestyle resort environment.

Key Responsibilities

• Lead all pre-opening Sales & Marketing planning, including brand positioning, market analysis, promotional strategies, and go-to-market campaigns.
• Develop and execute comprehensive sales strategies to drive room, event, F&B, and leisure revenue across all business segments.
• Build and manage a high-performing Sales & Marketing team, providing coaching, training, and performance management.
• Establish and maintain relationships with corporate clients, travel partners, tour operators, and key stakeholders to drive bookings and partnerships.
• Oversee digital marketing, PR, advertising, and social media strategies to generate awareness and demand ahead of opening.
• Coordinate with Revenue Management, Operations, and F&B teams to align sales strategies with pricing, packages, and promotions.
• Monitor market trends, competitor activity, and guest feedback to continuously refine strategies and maintain a competitive edge.
• Prepare sales forecasts, budgets, and performance reports for ownership and senior management.
• Plan and execute pre-opening events, soft openings, and launch campaigns to maximize media coverage and brand exposure.
• Ensure all sales and marketing initiatives adhere to brand standards and positioning of both Tivoli and Avani.

This role is ideal for a pre-opening Sales & Marketing leader with strong hospitality experience, commercial acumen, and a proven track record in driving brand awareness, market share, and revenue growth in a luxury or lifestyle resort environment.

Reporting into Hotel General Manager 

Key Competencies Required; Coaching & Developing Others, Facilitating Change, Aligning Strategies into Results, Innovation, Problem Analysis and Decision Making.

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