Paid Social Lead

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About the Role:

Forbes Advisor is searching for a dynamic and results-driven Paid Social Lead! We are looking for someone who has deep experience of the affiliate space on Meta and is motivated to build the playbook to deliver profit at scale across a diverse range of categories.

This is a role for someone who enjoys team leadership, solving complex marketing challenges and delivering profit-at scale across a diverse book of business.

Proven track record in developing best in class social marketing campaigns along with strong leadership skills is essential to be successful in this role. The successful candidate will be responsible for building out and defining strategy for growing our paid social strategy, while also building out a high performing team of marketers. The successful candidate must be comfortable in a ‘start-up’ environment, have a great attitude to problem solving, be a self-starter and have excellent team management skills.

Responsibilities:

• Define and execute Paid Social marketing strategy roadmap.
• Build a high performing Paid Social team to deliver on strict revenue and profit targets.
• Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise.
• Work with various stakeholders across global offices to align with business goals.
• Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
• Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
• Design workflows and guides to consistently upskill and improve the Paid Social team.
• Build excellent working relationships with our affiliate partners.
• Work with internal teams to help guide tracking, reporting and automation requirements.
• Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
• Provide regular reporting and updates on strategy roadmap to the Leadership Team.
• Conduct performance reviews and work with direct reports on career development.

Requirements:

• 6+ years of experience of performance marketing on Paid Social platforms, in a data driven environment.
• Overall fluency in using ad serving technologies, platforms, and tools.
• Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
• Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
• Experience in Affiliate Marketing and/or LeadGen.
• Ability to build out and lead a high performing team.
• Forward thinking, always looking to improve existing activity and identify new opportunities.
• Strong communication, organizational and collaboration skills.
• Experience with A/B testing, optimization, and constant iteration.
• Proficient with Excel.

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