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bet365 Casino Named Best in the UK as US Expansion Continues. Betting News Writer Oct 09, 2026, 01:45 PM EDT bet365 Casino For bet365 Casino, the challenge is not proving it knows online gambling. It is turning an established international reputation into a bigger place in the American market. The latest sign of its strength overseas comes from the United Kingdom. Eilers & Krejcik Gaming named bet365 the UK's best casino app in its first-half 2026 product testing. The recognition gives bet365 casino another reason to stand out in its home market. In the United States, the story is still taking shape. After recently launching in West Virginia, the company has expanded its real-money casino into four states, while its sportsbook reaches a much broader audience. The contrast is the heart of its next chapter: an established overseas name working to turn momentum into a stronger U.S. foothold. A UK app award adds weight to bet365's reputation. The Eilers & Krejcik recognition focuses on the casino app itself. It is a product-quality distinction, however, rather than a count of customers or a measure of market share. Calling it the best-performing app in that assessment is different from saying it is the most popular casino everywhere. Other UK rankings also show bet365's strong position. Betting Apps placed bet365 Casino first in its 2026 review of UK-licensed casino apps, highlighting its mix of slots, jackpots and live games. That separate assessment supports the picture of a well-regarded mobile product, though it uses its own ranking criteria. "We Know Betting" Gives the brand a new message. The recognition arrives during a change in how bet365 presents itself. In August, the company introduced its "We Know Betting" global brand positioning alongside a "Reasons" advertising campaign. The new message puts the company's betting experience at the center of its identity. October coverage connected the casino app accolade with that brand shift. The timing gives bet365 a clear marketing opportunity. A company can advertise its expertise, but outside recognition offers a separate reason for customers to take that claim seriously. Still, the award and the campaign should not be confused. The recognition concerns the app's performance in a product assessment. It does not establish that the new advertising caused the result. Where is bet365 Casino available in America? So far, bet365 casino operates in four regulated U.S. states: Michigan joined that list in April. West Virginia followed on August 27, becoming the fourth state where bet365 offers both online casino gaming and sports betting. Those launches show that the American casino business is growing. They also explain why bet365's U.S. presence can look different depending on which product someone follows. When West Virginia launched, it became bet365's 18th U.S. sports betting state. Only four of those states offered the company's casino alongside its sportsbook. A bigger sportsbook footprint therefore should not be mistaken for equally broad casino access. Is bet365 Casino popular in the United States? The more accurate answer is that bet365 casino has a growing U.S. presence and receives favorable product reviews, but those facts do not establish national market leadership. American review sites include it among their recommended regulated casinos. Legal Sports Report highlights its accessible app and exclusive slots, while PlayUSA describes the casino as a competitive product whose app is a particular strength. These are assessments of quality, not audited measures of how many Americans use it. Its recent launches also put its position in context. Michigan already had a crowded online gambling market when bet365 entered, including major national and local operators. The company was bringing an established global brand into a market with existing competitors - not introducing online casinos to an untapped audience. That makes "still building its American foothold" a more useful description than "unpopular." The former reflects its expansion and competitive challenge. The latter would require stronger evidence about customer numbers or casino market share. Bet 365 app adding features as U.S. Expansion continues. For anyone searching for the "bet 365 app," the important question is not just whether the brand offers a polished mobile experience. It is whether the casino product is available where they live - and what that local version includes. The UK award applies to the UK casino app. American users should not assume the same game catalog or features are available in every state. It's been said that bet365's casino library in some international markets is larger than its offerings in New Jersey and Pennsylvania. At the same time, bet365 is adding features to its U.S. business. Its West Virginia launch included Jackpot365, an in-house progressive jackpot feature that had debuted in Michigan earlier in August. A progressive jackpot grows as qualifying play contributes to its prize pool. Those investments suggest the company's American strategy involves more than adding states to a map. It is also developing the product offered within those markets. UK recognition is a starting point, not a U.S. Finish line. Bet365's latest UK accolade strengthens its case as an established international operator with a highly rated casino app. Its Michigan and West Virginia launches show that it is also making concrete progress in America. But the two stories measure different things. Product awards speak to the experience an app delivers. State launches speak to where a company can compete. Neither, on its own, proves that an operator has won the largest share of American players. For bet365 casino, the next challenge is turning a respected product and expanding availability into a deeper position in the states it serves. The overseas reputation is already there. The American casino story remains a work in progress. Real-money gambling involves financial risk. U.S. access depends on state law, licensing and eligibility. An app award does not reduce the risk of losing money. Always exhibit responsible gambling habits. Free guide: 10 tips to hit bigger same game parlays more often. 10 real, data-backed strategies for SGP bettors. Just enter your email and Action Network, Inc.'ll send it. Dave Grendzynski is a Betting News Writer writer for Action Network, SportsHandle, Yardbarker, and Prediction Pro. His most cherished casino experience is hitting a royal flush after betting the maximum amount on a machine at Seneca Niagara. This site contains commercial content. Action Network, Inc. may be compensated for the links provided on this page. The content on this page is for informational purposes only. Action Network makes no representation or warranty as to the accuracy of the information given or the outcome of any game or event.

bet365 named UK's best casino app after 'We Know Betting' rebrand. Report: Millions of Norwegians seek black market option via Curaçao. Published on: 8 October 2026 | Last updated: 8 October 2026, 11:31 am The Curaçao document leak has revealed that millions of Norwegians have turned to the black market. According to NRK, the Norwegian public broadcasting service, the leaks revealed 782 online casino sites adapted for Norwegian players, which have garnered an estimated 81 million visits from the country. Business plans accessed by hacker Lillith Wittman through a breach of the Curaçao Gaming Authority's (CGA) online portal repeatedly outline plans to target Norway alongside markets such as Canada and Finland. In one instance, an operator described the three markets named as unregulated, despite Norway and Finland operating as a monopoly served by Norsk Tipping and Veikkaus, respectively, while Canada uses a provincial-level regulatory system. Wittman, a German hacker who previously accessed the database of the Malta Gaming Authority, said she spent nine months accessing data from the CGA, which she has now made publicly available. In a series of articles published in various languages across Europe, Wittman alleged that the CGA has ignored serious problems related to the leadership of various operators when granting licences. NRK said that at least 12 Norwegians were identified to have roles in Curaçao-licensed operations. Norway's black market is estimated to be worth 2bn Kroner (approximately £158.3m) annually. For comparison, the state-owned Norsk Tipping reported gaming revenues of 10.2bn Kroner (approximately £808.4m) across lottery, sports betting and casino games. The CGA confirmed that access to its portal was obtained in December 2025 before being discovered on 17 September 2026. The regulator took its online portal offline following the incident and has now confirmed that it will be transitioning to a new platform, with more information expected by the end of the week. In a statement, the CGA said that it is working on an alternative mechanism to replace the current digital seal for all licensees, which will be impacted by the closure of the online portal. The CGA also emphasised that closing the portal does not impact the validity of existing licences. "Licensing, compliance, and supervision activities remain in effect and will continue through alternative arrangements while an interim solution is being implemented to facilitate the continued processing of licences and regulatory matters," said the CGA.

BetGames strengthens UK market position with bet365 partnership. BetGames has partnered with tier-one operator bet365, a deal that significantly strengthens its UK market position. The agreement will see bet365 roll out a selection of titles from BetGames' first-class live casino portfolio, with a focus on the provider's live roulette tables. Offering an immersive blend of classic allure and continuous interaction, the real-time roulette content brings the casino-floor spirit directly to players. The deal forms part of BetGames' wider commercial strategy to accelerate growth across global regulated markets in 2026, with continued focus on consolidating its presence in the competitive UK market. By partnering with bet365, BetGames will make its distinctive portfolio available to one of the industry's deepest player pools. The agreement not only bolsters BetGames' UK market presence but also elevates bet365's strong existing offering, supplementing its casino lobby with titles designed to maximise engagement and bridge the gap between sports bettors and casino games. Denis Siz, Account Team Manager at BetGames, said: "This deal marks a major milestone in the BetGames journey. bet365 is a household name in the global gaming industry, and the partnership will significantly enhance its brand's visibility in the UK. "We are confident that our content will resonate with bet365's players, and we look forward to expanding the rollout with additional titles over the coming months." A spokesperson at bet365 added: "We strive to deliver bet365 customers the best possible iGaming experience by integrating high-quality content from the industry's leading suppliers. BetGames has developed an extensive lineup of premium games over the years, which we have no doubt will offer bet365 players something fresh and unique."