Project Manager - User Acquisition & Creative

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

About the role:

We’re looking for a Project Manager to sit at the center of our User Acquisition (UA) and Creative teams. You’ll turn UA goals into sharp creative briefs, lead launches and campaigns from plan to delivery, and make sure everyone is working on what matters most to the business.

This isn’t a pure coordination role. You will understand our player journey and performance numbers well enough to set priorities with confidence. You’ll also bring your own creative ideas that help us acquire better players at a lower cost.

Key Responsibilities:

• Be the main point of contact between the UA and Creative teams, so nothing gets lost between performance needs and creative delivery.
• Turn UA objectives and performance insights into creative briefs
• Run regular syncs between both teams and share creative performance results back with designers, so learnings shape the next round.
• Keep both teams aligned on priorities, deliverables and feedback.

• Improve the workflow over time - templates, intake process, naming conventions and review steps.
• Coordinate with Brand, Product, LiveOps and Compliance when campaigns need their input or sign-off.

• Understand our key metrics and how creative affects them.
• Lead launches, promotions, seasonal campaigns and channel initiatives from planning through delivery- define the action plan, align the relevant teams and track progress against agreed deadlines.

• Pitch your own creative concepts and contribute actively to brainstorms.
• Keep an eye on competitors, ad libraries and platform trends, and turn what you see into test ideas.

Requirements:

• Experience in project management, marketing operations or performance marketing creative role
• Hands-on experience running Jira (or a similar tool) for a creative or marketing team.
• Understanding of performance marketing and the metrics behind it
• Highly organised, proactive and calm when juggling many deadlines at once
• Experience using AI tools to streamline work
• Excellent communication in English

Nice to have:

• Experience in iGaming, mobile gaming or another regulated industry.
• Familiarity with ad platforms (Meta, Google Ads, TikTok) and creative analytics tools.
• Basic design or video skills (Figma, Canva, CapCut)

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space